Avoiding the “Bad Training, Faster” Trap in the Age of AI

Training budgets are bigger than ever, but only 12% of employees apply what they learn. Enter AI — powerful, fast and everywhere. But without direction, it just produces bad training faster. In this complimentary Training Industry webinar, Mike Taylor, learning designer, speaker and author of “Think Like a Marketer, Learn Like an L&D Pro,” will show you how to stay in the director’s chair. Learn how to orchestrate AI as your crew while focusing on the human touch that makes learning resonate and drive real change.

This interactive webinar will provide easy-to-understand insights on:

* How to effectively guide AI tools instead of letting them guide you
* Practical ways to use AI for the heavy lifting while you focus on empathy, creativity and connection
* Why faster content alone doesn’t equal better learning — and how to avoid the “bad training, faster” trap
* Simple strategies to orchestrate AI as your crew, so learning resonates and drives real change

Transcript

1. AVOIDING THE IN THE AGE OF AI MIKE TAYLOR trainlikeamarketer.com BAD TRAINING, FASTER TRAP
2. Picture this…
4. They don’t do everything — but they make it all work.
6. Speed without direction
7. www.trainlikeamarketer.com $350+ BILLION
8. www.trainlikeamarketer.com 80-90% of training is never applied on the job
9. www.trainlikeamarketer.com Demand Investment Results? Not so much!
10. www.trainlikeamarketer.com ‘Cast’ Selecting the right solutions 'Direct actors’ guiding SMEs & facilitators to deliver impactful content. 'Scout locations’ Deeply understanding the environment & their audience
11. www.trainlikeamarketer.com Learning that changes behavior — not just checks a box.
12. AI for everything
13. creating more content, faster creating more content, faster Creating more content, faster
14. trainlikeamarketer.com ‟The biggest risk is that AI just makes us more effective at doing something that's deeply ineffective.” Philippa Hardman
15. www.trainlikeamarketer.com Making more of the wrong stuff faster
16. www.trainlikeamarketer.com Insert Topic ↓↓↓ Slide Deck
17. www.trainlikeamarketer.com Fast — but generic
20. trainlikeamarketer.com In one word — how did that first video make you feel?
21. www.trainlikeamarketer.com AI can help us be MORE HUMAN!
22. trainlikeamarketer.com VIDEO
23. trainlikeamarketer.com
24. www.trainlikeamarketer.com Feel the difference? That’s not AI – that’s the human Director!
25. www.trainlikeamarketer.com Which one is more impactful? Directed Version B Undirected Version A
26. trainlikeamarketer.com “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” Dale Carnegie Writer and Teacher
27. www.trainlikeamarketer.com culture values industry context
28. www.trainlikeamarketer.com Humans are UNIQUELY positioned
29. trainlikeamarketer.com ‟AI needs you. Most AIs are built to be assistants, but think of them as an apprentice—they're much closer to an apprentice than an expert.” Ethan Mollick
30. www.trainlikeamarketer.com Empathy Creativity Strategy Speed Scale Amplification AI HUMAN
31. trainlikeamarketer.com Most successful AI efforts keep humans in the director’s chair. https://donaldhtaylor.co.uk/research_base/focus02-talk-to-action/
32. trainlikeamarketer.com
33. Passive Consumer Creative Force “AI, make me a thing.” “Here’s my goal, here’s my audience, here’s what success looks like.”
34. So what does this actually look like?
35. www.trainlikeamarketer.com The Director's Framework 3 decisions that change everything
36. Phase 1 Pre-Production What does success look like? What context does AI need? What's non-negotiable?
37. Phase 2 Production Give context, not just commands Set constraints Define your role (and AI's role) Describe success criteria
38. Phase 3 Post-Production Does it connect emotionally? Does it reflect authentic context? Where does it need the human touch? What would I never say?
39. Same Task. Two Ways. Passive vs Directed
40. The Task: Teach new managers how to give constructive feedback.
41. trainlikeamarketer.com
42. trainlikeamarketer.com Role Play with a partner: • Use the SBI Model (Situation– Behavior–Impact) or DESC Model (Describe–Express–Specify– Consequences). • Keep it specific, respectful, and focused on growth. • Focus on behavior not personality Debrief as a group: • What worked well? • What could be improved? • How can you apply this in your real feedback conversations? Output: “The Missed Deadline” You manage a team, and one of your employees, Alex, recently delivered a client project three days late. Alex is creative and dedicated but tends to underestimate timelines and delay communication. Your job is to give feedback that helps Alex improve without losing motivation.
43. trainlikeamarketer.com
44. trainlikeamarketer.com Directed Version Company Context • Family-owned for 50+ years • Long-tenured, strong sense of loyalty • Relationship-oriented, “family” feel • Challenge: Low accountability and discomfort with tough conversations Learning Goals • Balance relationships and results • Build confidence in giving feedback and holding others accountable • Transition from peer to leader • Strengthen trust via fairness and consistency Key Learning Themes • Care and Clarity – Be kind & clear • Trust Through Accountability – Consistency builds credibility • Communicate Expectations – Define success clearly • From “Family” to “Team” Design Approach • Interactive workshops using real plant scenarios • Role-play: feedback with longtime coworkers • Peer coaching for practice • Manager toolkit: • Leader stories: balancing care/accountability
45. www.trainlikeamarketer.com This approach works because it changes how people think and feel, not just what they do.
46. www.trainlikeamarketer.com Direction turns generic output into meaningful design.
47. trainlikeamarketer.com In one word, what’s your biggest takeaway from this framework?
48. trainlikeamarketer.com https://www.techsmith.com/blog/human-framework-for-ai-training-videos/
49. Common Mistakes When Directing AI
50. www.trainlikeamarketer.com Treating the first output as the final product. MISTAKE #1 The first output is never the final output.
51. www.trainlikeamarketer.com Thinking you don’t know enough about AI. MISTAKE #2 You know learning. You know people. That's enough.
52. www.trainlikeamarketer.com I don’t have time for perfect prompts MISTAKE #3 Your org doesn’t want speed. It wants impact.
53. trainlikeamarketer.com ‟success…will depend as much on the emotions of humans as it will on the effectiveness of AI technology.” Philippa Hardman
54. www.trainlikeamarketer.com Everyone's success criteria is different Everyone's context is different Everyone needs to direct differently
55. www.trainlikeamarketer.com Humans are uniquely positioned to understand the context that creates EMOTIONAL RESONANCE
56. trainlikeamarketer.com Phillipa Hardman Phillipa Hardman Josh Cavalier joshcavalier.com Ross Stevenson stealthesethoughts.com
57. What will you do tomorrow? New Thoughts? What will you investigate further? Key Takeaways? What is your one next step? What surprised you?
58. We need more directors.
59. Take your seat AI isn’t the star — it’s your crew. You are what makes learning that matters
60. Get in Touch & Learn More discover.techsmith.com/mike-taylor-resources Mike Taylor mike@mike-taylor.org linkedin.com/in/miketaylor