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ZHGDG_10.26_CodeGirls_5条建议做运营
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Zoom.Quiet
October 30, 2013
Technology
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ZHGDG_10.26_CodeGirls_5条建议做运营
[10.26]珠海GDG相约美丽程序媛专场活动 小结
http://www.chinagdg.com/thread-3131-1-1.html
Zoom.Quiet
October 30, 2013
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Transcript
5条建议 女生怎样 才能做好运营策划 WPS国内运营部 李怡
1 用眼 学习和模仿 是策划的第一步 看别人的案例 想自己的产品 直到形成条件反射
能说出它们创造的经典案例么? 可以不喜欢,但他们值得关注
2 用逻辑 能做策划的,文案都不会差 但想做更好的策划 逻辑一定不能差
确定目标 1、确定策划要达到的效果 确定核心 5、筛选点子的可行性 3、确定主打的“记忆点” 组织逻辑 4、围绕“记忆点”头脑风暴 2、确定效果衡量的数据指标 6、撰写初案 掌控节奏
8、细化方案(预算、渠道) 7、讨论增删(不同立场、角度) 9、持续细化(时间点、数据) 持续优化
用 数 据 跟开发、跟产品PK? 想加预算加功能? 想要更多渠道支持? 拿数据说话
4用沟通 沟通产品了解功能 沟通开发了解细节 沟通UI明确需求 沟通BD了解可用资源和代价 沟通前端了解实现方式 …… 知道得越多,策划得越靠谱
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什么是口碑? 就是你用心做了 用户感觉到了 超出他的预期了
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