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ZHGDG_10.26_CodeGirls_5条建议做运营

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October 30, 2013
Technology
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 ZHGDG_10.26_CodeGirls_5条建议做运营

[10.26]珠海GDG相约美丽程序媛专场活动 小结
http://www.chinagdg.com/thread-3131-1-1.html

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Zoom.Quiet

October 30, 2013

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Transcript

  1. 5条建议 女生怎样 才能做好运营策划 WPS国内运营部 李怡

  2. 1 用眼 学习和模仿 是策划的第一步 看别人的案例 想自己的产品 直到形成条件反射

  3. 能说出它们创造的经典案例么？ 可以不喜欢，但他们值得关注

  4. 2 用逻辑 能做策划的，文案都不会差 但想做更好的策划 逻辑一定不能差

  5. 确定目标 1、确定策划要达到的效果 确定核心 5、筛选点子的可行性 3、确定主打的“记忆点” 组织逻辑 4、围绕“记忆点”头脑风暴 2、确定效果衡量的数据指标 6、撰写初案 掌控节奏

    8、细化方案（预算、渠道） 7、讨论增删（不同立场、角度） 9、持续细化（时间点、数据） 持续优化

  6. 用 数 据 跟开发、跟产品PK？ 想加预算加功能？ 想要更多渠道支持？ 拿数据说话

  7. 4用沟通 沟通产品了解功能 沟通开发了解细节 沟通UI明确需求 沟通BD了解可用资源和代价 沟通前端了解实现方式 …… 知道得越多，策划得越靠谱

  8. None

  9. 什么是口碑？ 就是你用心做了 用户感觉到了 超出他的预期了

  10. None
  11. None