SAYA Cybersecurity EdTech (English)

Transcript

1. Empowering People Through Cybersecurity Education towards a resilient and competitive advantage for society
2. Why cybersecurity awareness training? As society embraces digital technology, we have not invested into providing adequate security education along this digital transformation journey. This is like giving a person the keys to drive a vehicle without proper safety training. This is a major gap in digital transformation. Cybersecurity awareness training (CAT) reduces the risks associated to phishing attacks and social engineering tactics taken by cybercriminals who target people to gain access to their personal data and their employer’s corporate networks.
3. SAYA Security Awareness online and mobile platform that provides the most comprehensive learning experience to build everyday people's cybersecurity literacy Hackers target people because they are not trained to identify how to spot the evolving tactics used by criminals The Problem The Solution
4. Human Error: Cybersecurity’s Weakest Link of cyber incidents occur due to human error, making it the leading cause of security breaches 80%+ of cyberattack victims worldwide were recorded in 2023, reflecting a 72% increase in data breaches since 2021 343.3 million + The cost of the cybercrime worldwide annually by 2025 $10.5 Trillion
5. $5.6 B SAYA is an Asia focused security training edtech platform that enhances people power literacy in a fun, gamified environment Value of the security awareness training market in 2023, projected to nearly double to over $10B by 2027 114% The increase in online searches for 'cybersecurity training for employees' since 2018, as indicated by Google's search data 94% of organizations have reported email security incidents, accounted for $2.7 B in losses in 2022
6. ”To empower every man, woman and child, at home and at work, with hyper-localized cybersecurity knowledge to stay safe online from cyber security hackers”
7. SAYA Solution Our cybersecurity edtech platform protects users from online threats in their native cultural language. In today's digital age, cybercriminals exploit internet connectivity, necessitating proactive defense. SAYA offers anime-based security & compliance training with quizzes, including a SAYA Phishing Simulator educating users on cyber threats prevalent in the Asian market. Accessible through corporate licenses, mobile devices, and equips employees with comprehensive learning resources. 60+ Learnings 2 Languages Short engaging learning videos
8. SAYA maintains the LARGEST DIGITAL LEARNING LIBRARY of Japanese-language cybersecurity training content in the world
9. Intuitive user interface to manage new content and track progress Admin page for metrics monitoring
10. SAYA Phishing Simulator Building a Culture of Cybersecurity Awareness and testing employee learning Initial Interface Test Interface
11. SAYA Phishing Simulator Building a Culture of Cybersecurity Awareness Admin Reporting Interface
12. Fun user experience hyper-localized to each local language Quizzes following each video training module English training page
13. The Future: Creating the Netflix of Security, Compliance & Privacy edtech learning for all of Asia
14. SAYA's Competitive Edge Hyper-Localized Cybersecurity Training for Asia Hyper-Localized Content Tailored specifically for Asian employees and society, ensuring relevance and effectiveness Differentiation from Competitors Focus on User Experience We research into the psychology and tactics used by hackers, ensuring thorough and engaging training that resonates with end users. Local Insights with Global Perspective Combining local understanding with a global outlook on cybersecurity threats, we offer a unique approach in cybersecurity education. Other competitors prioritize American English-centric content, while SAYA specializes in Japanese-specific cybersecurity training. Mission to expand to include all ASEAN countries.
15. Business Model SAYA is a subscription-based learning platform for organizations of all sizes and for governmental bodies to provide to their residents. Individuals This “people power” segment learn cybersecurity to increase awareness and resilience for the advancement of the general public. Primary Target Segment Organization Ongoing training to ensure that all company employees are trained to identify cyber attacks. Protect company’s intellectual property and advance its competitiveness. Annual subscription-based pricing starting at $1 per month Low price: accessible for all of target segment, regardless of their background Scalable: the pricing fit to all organization including education sector, government agencies, enterprises, and SMEs regardless of their employee size
16. SAYA charges into Asia, seizing the huge opportunities that lie ahead Hackers target governments most (22% of attacks), followed by industrial companies (9%), IT companies (8%), and financial institutions (7%). Sources: Statista, PT Security, Osterman Projected TAM $11.6 B Projected SAM $5.9 B Targeted SOM & ARR $179.5 M Asia Pacific (APAC) accounted for 31% of attacks globally. 59% of all APAC organizations experienced cyberattacks in 2022. 968+ million customers 51.5% computer user awareness on cybersecurity 498+ million customers 14.9+ million customers Targeting 3% of SAM
17. SAYA charges into Japan, seizing the huge opportunities that lie ahead Sources: Comparitech, Statista, Statista, Tenable Japan recorded 9,875 cyber crime events in 2020 98.1% of businesses in Japan use cybersecurity measures Ransomware rose 87% in Q1-Q2 of 2022 51.5% of computer users know about cybersecurity vulnerability in Japan Projected TAM $811.3 M Projected SAM $417.8 M Targeted SOM & ARR $62.6 M 67.6+ million customers 51.5% computer user awareness on cybersecurity 34.8+ million customers 5.22+ million customers Targeting 15% of SAM
18. • Collaborate with universities, government agencies, and industry associations to integrate training programs and regulations • Offer tailored packages for large enterprises to encourage adoption Partnerships With Stakeholders • Develop specialized training modules for different sectors such as construction, manufacturing, healthcare, life science, etc. • Promote through targeted digital campaigns and industry-specific channels. Industry Tailored Programs • Digital marketing to reach potential customers through social media, SEO, and email. • Sponsor and participate in industry events, conferences, and trade shows. Digital Marketing and Events Marketing and Sales Strategy
19. TRACTION Global and Japan Notable Partnerships on Our Journey
20. .llll,k A Diverse & International Founding Team Advisory Boards Jonathan Hiroshi Rossi Co-Founder Entrepreneur and founder of numerous ventures in Japan and the US. UC Berkeley graduate. Katsuya Natori Japanese Board Member (ex-Exec/General Counsel at Fast Retailing, IBM, Apple, Sun) Executive Team Crystal Lopez Co-Founder Ex-World Bank, international compliance lawyer. Stanford University, Columbia Law. Yoshitaka Kashiwagi Managing Director & Chief Content Officer Cybersecurity expert tailors training for Japanese firms based on vulnerabilities. Giuseppe Kobayashi 35+ years in high-tech across APAC (Accenture Security, Symantec, FireEye) Anand Prasad Partner at Deloitte Tohmatsu (Japan) and Senior Advisor to NTT DOCOMO Dr. Kenzo Fujisue, PhD Ex-Japan Parliamentarian (18 yrs in Japanese Senate) - Cybersecurity Legislation. University of Tokyo Faculty
21. Funding Request • Client Success Manager • Account Reps • Escalation Support • Cybersecurity Research Specialist (Asia Regional threat focused) • Cybersecurity Evangeslist- Country Specific (Japan, Malaysia, Indonesia, Taiwan) $5 million (USD) • CTO • Project Manager • UI/UX Designer • System Architect/Tech Lead • Front-end Developer (1+) • Back-end Developer (1+) • DevOps/DBA/Cloud Engineer • Quality Assurance • Mobile Developer iOS/Android/ Flutter – for native mobile app development as needed • Penetration Tester Dev Side • Audio & Scene Script Writer • Storyboard Artist • Scene Designer • Character Designer • Animation Editor • Audio Effects Editor • Voice Actors Training & Learning Sales & Marketing Funding Allocation
22. Thank you!