Rebranding an iOS app

Cocoaheads Paris, September 2016

Transcript

3. Rebranding 
 an iOS app
4.  @
5.  @
6. Identity change?
7. Identity change? We are experts.
9. !rue Saint-Georges!
10. CapitaineTrain.xcodeproj BUNDLE_DISPLAY_NAME=Captain Train [NSURL URLWithString:@"https://www.captaintrain.com/en/terms/"] "ui.ios.shareApp.doYouLikeCapitaineTrain" = "Do you like Captain Train?"; Captain Train
11. Unchanged
12. Product ✅ Team ✅ Support ✅ Process ✅
29. Changed
30. CapitaineTrain.xcodeproj Captain Train iOS application Other projects Tools and partners  …
34. Partenaires
36. Captain Train Trainline EU
37. CFBundleDisplayName
39. Capitaine Dev Capitaine Train
40. Captain Dev Captain Train
41. Trainline # Trainline
42. - (NSString *)cat_appName { return [self objectForInfoDictionaryKey:kCFBundleNameKey]; }
43. + (NSArray <NSString *> *)cat_legacyNames { return @[@"Captain Train", @"Capitaine Train"]; }
44. $
46. // Stylesheet-style UI Constants. @interface CATUI : NSObject // Tint + (UIColor *)tintColor; + (UIColor *)alternateTintColor; // Semantic colors + (UIColor *)noticeColor; + (UIColor *)lightNoticeColor; + (UIColor *)warningColor; + (UIColor *)lightWarningColor; + (UIColor *)errorColor; + (UIColor *)lightErrorColor; …
47. #pragma mark Environment + (UIColor *)navyColor { return CAT_HEXCOLOR(0x21314d); } + (UIColor *)snowColor { return CAT_HEXCOLOR(0xf2f4f7); } #pragma mark Actions + (UIColor *)mintColor { return CAT_HEXCOLOR(0x01c3a7); } + (UIColor *)fernColor { return CAT_HEXCOLOR(0x14b69f); } + (UIColor *)pondColor { return CAT_HEXCOLOR(0xd3f9f4); } + (UIColor *)ginColor { return CAT_HEXCOLOR(0xeffffd); } + (UIColor *)ivyColor { return CAT_HEXCOLOR(0x059e87); } + (UIColor *)samColor { return CAT_HEXCOLOR(0xe02007); } #pragma mark Grays + (UIColor *)darthColor { return CAT_HEXCOLOR(0x13181a); } + (UIColor *)moriaColor { return CAT_HEXCOLOR(0x323e42); } + (UIColor *)slateColor { return CAT_HEXCOLOR(0x647479); } + (UIColor *)stormColor { return CAT_HEXCOLOR(0x8c9da1); } + (UIColor *)steelColor { return CAT_HEXCOLOR(0xc0c9cc); } + (UIColor *)marbleColor { return CAT_HEXCOLOR(0xdce3e6); }
49. 
52. ./screenshots.sh
53. %&'( iPhone 4/4s iPhone 5/5s iPhone 6/6s iPhone 6/6s plus iPad (9,7 pouces) iPad pro (12,9 pouces)
55. (transition)
56. ) * * * * * 6 weeks
57. ⏰
58. 33 33.5
59. ☑ -CATDebugTrainlineUI YES
60. ⏰
62. -
63. .
64. /010//10/2
66. (private) beta
68. ios@trainline.eu
76. What next?
77. jobs@trainline.eu @_nb @adhumi