warehouse Columnar server-less operation API or UI access Pay for amount of data travelled ($5/Tb) audit logs billing details available Standard SQL compliant fine-grained permissions support for nested and array types storage is cheap BigQuery
Data Lake Raw entity events (with audit info) raw tracking events table Entity Data Core business entities Controlled views on raw data Aggregated Data Pre-aggregated KPI’s with scheduled refreshes No nesting, tableau ready No analyst access Custom Data Custom datasets Per analyst / use case analyst access tables (mostly) views Events Data parsed and cleaned tracking events