1996 to Today… • Established as Aussie Wine Direct in 1996 to be a wine sourcing company for Direct Marketers & Wine Clubs with the focus on being part of the ‘direct’ to consumer model • Relocated to California 2003 to consolidate our operations • Now supplying Airlines, Major Retail Groups, Distributors and Export customers • Operating under our Type 02 winery – St. Helena, CA • Unique Sourcing & Bottling USA custom label production facility (for both Import and Domestic custom labels) • Advanced to the DTC licensing platform to be a fully integrated supplier • We are your production house
program Team Moxie Key Staff Members Bruce Wine Industry Vet CEO/Sales “The Architect” Kim Engineer VP/Operations “The Conductor” Andy All-rounder Projects Director “WD40” Melanie Sales & Marketing “Radar” Jennifer Accounting “The Rock” Radz Sommelier Product Manager “The Mechanic” Douglas Winemaker “The Curator” Shelaine Compliance “Eagle Eye” Jessica Designer “The Creator”
Our Capabilities include…. • Sourcing – extensive long term vineyard contracts and supply source of imported wines • Design – our own designer (and multiple contractors) create individual and exclusive brands • Compliance – our own in house compliance manager available on call to handle all compliance questions – we also handle all Federal, State and reporting compliance requirements • Logistics – moving bulk and cases from around the world – we handle all aspects in house • Flexibility – a powerhouse in a lean team – we are able to move quickly and supply rapidly • Our Staff – winemaker, advanced sommelier, engineer and more – Moxie
Sourcing • With 27 years in the industry, we have built and nurtured a vast network of vineyard relations and they are the backbone of our supply base today • Not just looking at what the brokers have in the market, but getting on a plane and continually developing with our vineyard partners (and searching for new opportunities) in Australia & New Zealand, Chile & Argentina, Spain, France, Italy and Germany, as well as here in California and Washington • We are experts at finding and bottling premium product at the most competitive level
Customized to fit your needs… • Protect your marketing through the fully customized production of wine labels • We work with you to design and develop your own labels that will not show up on a competitor’s website, and avoid any pricing pressures the internet might create • Planning with you will allow us to ensure your product is finished and staged in plenty of time to meet your monthly shipping needs • Stay in control of your marketing while we support you with fully integrated & customized production
The Facility…. • Based in beautiful St Helena – our contracted facility holds an AWDirect ‘footprint’ (Type 02 license) • Tanks ranging from 350 gallons up to 100,000 gallons up 6 million gallons • Large blending capacity tied to bottling line • ISO 9000 & HACCAP certified – unique facility allows us to bottle imported wines to highest standards
Our Capacity…. • 2 bottling lines (and mobile facilities) can bottle 250 bottles/minute (10,000 cases/shift) • MBF Rinser/Filler/Corker/Capper Monoblox bottling from tank to capped and ready to ship • Ability for all types of corks, caps, labels, bottle shapes to fully customize your packaging • Full office to bottling line electronic communication to monitor production under our custom built “FLUID” software program • Multiple changeovers allow us to deliver up to 4 labels from one run of 2500 cases
Our Ability – Smart Growth – By The Numbers • 2010 – Production of 102,000 cases • 2011 – 153,000 cases • 2012 – 258,000 cases • 2013 – YTD at 162,000 cases, and current booked contract of 135,000 cases to end September 2013 • 2013 – projected to reach 325,000 cases • Capacity under the current AWDirect footprint is 1.2 million cases • 62 custom label customers • We can handle runs from 500 cases to 25,000 cases per SKU
Our Expertise… • Since inception, our focus is custom label with DTC focus – its in our name • We live & breathe this stuff – we are not excess capacity – we are dedicated to being your production house • We built our own production management software ‘Fluid’ • Our team are not lost in the romance of wine, they are a well oiled team with skills specific to the task • Ability to compete with the big companies – our lean and efficient team can stand against the big guys, with much greater focus to your detail. • Sourcing/Design/Compliance/Production/Logistics – it’s what we do
Custom To Consumer We leverage our world-wide supplier network to quickly locate high quality wines and design smart concepts that fit your sales/marketing objectives. Our expertise in “food grade” warehousing, logistics and fulfillment means custom brands will be stored, ready and delivered on demand. What varietals are you interested in offering consumers? At what price point? Custom packaged wine brands ready for your customer. We can handle delivery all the way to the door. Our design team develops packaging that suits your customer – we cover French to Funny. Our project teams are experts at moving wine and building great brands Market and Sales data drives planning and project focus. We build market-driven Custom To Consumer programs. Your Fulfillment Company
program Licensing to allow you maximum reach… • 2013 sees the next development of AWDProduction > a layer of licenses over our Import, Wholesale and Production (Type 2) licenses that will allow you to reach direct to consumer in 38 states (legally) • No need for a 3rd party to be involved to handle sourcing, procurement, logistics and licensing – we take care of all that as well as production – everything from when you say ‘yes’ to a wine, through to your fulfillment company’s warehouse • All levels of compliance under one roof – Federal & State licenses, Label Registrations, Reporting
At last, a unique company in the DTC Wine Space – fully integrated from Source to Warehouse, allowing you to focus on your expertise: Marketing to Your Customer All powered by AWDirect
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