Hack it or Jack it? - Brighton SEO

How to be the news vs. chasing it.

Transcript

1. 08/10/2025
2. Why Bother Listening to Me? 08/10/2025 Annabelle Sacher #brightonSEO
3. Hacking Predictive Proactive Precise Annabelle Sacher #brightonSEO
4. Jacking Unpredictable Reactive Inexact Annabelle Sacher #brightonSEO
5. Common Ground Visibility Relevance Authority Annabelle Sacher #brightonSEO
6. The Traditional Approach Annabelle Sacher #brightonSEO
7. Brand Belly Flops Annabelle Sacher #brightonSEO
8. Proactive News Leadership Annabelle Sacher #brightonSEO
9. Gimme Coverage Meow! Annabelle Sacher #BrightonSEO
10. 08/10/2025 How Can You Become a (Hacker) vs. a <Jacker> ?
11. Activation Data Planning Promotion Foundation Elevation Driving The News Annabelle Sacher #brightonSEO
12. 08/10/2025 Plan Don't Wait Annabelle Sacher #BrightonSEO
13. 08/10/2025 Be An Early Bird Annabelle Sacher #BrightonSEO
14. 08/10/2025 Stay On Target Annabelle Sacher #BrightonSEO
15. 08/10/2025 Read Minds Annabelle Sacher #BrightonSEO
16. 16 08/10/2025 Restricted | © All Rights Reserved 4th DEC 2022 3rd DEC 2023 1st DEC 2024 3rd SEPT 2023 11th SEPT 2022 1st SEPT 2024 Initial Christmas Demand Peak Christmas Demand Predict Headlines Annabelle Sacher #BrightonSEO
17. 08/10/2025 Drive Performance Annabelle Sacher #BrightonSEO Leopard Print Coat +50% 18 Links Ave. DR 54 +50 Ave. Ranking +12,018% Clicks
18. 08/10/2025 Drive Performance Annabelle Sacher #BrightonSEO Suede Handbag +80% 6 Links Ave. DR 83 +45 Ave. Ranking +198% Clicks
19. 08/10/2025 19 Source: AHREFS 0 50 100 150 200 250 300 July August September Google AI Overviews Chat GPT Perplexity Copilot Gemini Accelerate Authority AI Citations: x3 Month Contract Annabelle Sacher #BrightonSEO
20. 08/10/2025 20 Source: AHREFS 0 100 200 300 400 500 600 700 800 900 2022 2025 Google AI Overviews Chat GPT Perplexity Copilot Gemini Accelerate Authority AI Citations: 4 x Year Ongoing Retainer Annabelle Sacher #BrightonSEO
21. 08/10/2025 Not Everything is For You Annabelle Sacher #BrightonSEO
22. 08/10/2025 Reflect Annabelle Sacher #BrightonSEO Does this story fit your brand and audience? Will speaking out boost or risk your reputation? Are you ready to own this conversation?
23. 08/10/2025 Time for a <Mindset Shift>
24. To Recap...Jacking Unpredictable = Risk Reactive = Short Term Inexact = Follower Annabelle Sacher #BrightonSEO
25. And Hacking Predictive = Strategic Proactive = Long Term Precise = Leader Annabelle Sacher #BrightonSEO
26. Activation Data Planning Promotion Foundation Elevation Driving The News Annabelle Sacher #BrightonSEO
27. 08/10/2025 Thank You! Connect With Me Download the Deck