SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
it’s fundamental to address it with facts. Funnily, most don’t even call it GEO, just “AI Search Optimization” https://hub.seofomo.co/surveys/state-ai-search-optimization/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
+95% of ChatGPT users also use Google. https://www.similarweb.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
15X visits. It had 60B vs 4B visits in September. https://www.similarweb.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
of Asking (49%), Doing (40%), and Expressing (11%)” WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM There are new search behaviors enabled by AI platforms as well, not only Asking but also Doing and Expressing
only 3% of daily usage in the US, and 3.5% in the UK Data by Similarweb WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
point will come when it’s released as a default experience Data by Similarweb WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
is needed, meaning SEO is vital for it. https://dejan.ai/blog/gpt-5-made-seo-irreplaceable/ LLMs Answers Retrieval / Grounding Data For dynamic, factual queries In “search mode” (like ChatGPT’s browsing) the model goes beyond static memory, retrieving real-time external information using it as grounding to produce more accurate, up-to-date answers. Pre-training Data For General knowledge Publicly available text (websites, books, papers, code, forums, etc.) and licensed/curated data, until the model’s knowledge cutoff date. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
Bing’s one) for answers. I tested it first-hand. https://www.aleydasolis.com/en/ai-search/chatgpt-uses-google-serp-snippets-for-answers/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
But is traditional, Google SEO enough to succeed in AI Search? WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
format, functionalities, search integration, etc. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM RANKED LIST OF MULTIPLE LINKED PAGES TRADITIONAL SEARCH SINGLE SYNTHESIZED ANSWER WITH MENTIONS AND SECONDARY LINKS TO SOURCES AI SEARCH
preferences, like ChatGPT ecommerce ones WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://openai.com/index/buy-it-in-chatgpt/
SEOFOMO / LEARNINGAISEARCH.COM A lot has been said about AI search and publishers. But how does it impact Ecommerce search in particular and how should you align your optimization efforts? Let’s go through it
SEOFOMO / LEARNINGAISEARCH.COM https://www.advancedwebranking.com/free-seo-tools/google-ai-overview The reality is that Ecommerce has been one of the least affected verticals by AI Overviews in Google SERPs
SEOFOMO / LEARNINGAISEARCH.COM https://www.advancedwebranking.com/free-seo-tools/google-ai-overview What has impacted shopping SERPs traffic so far are the inclusions of product carousels, videos, images, explore brands & PAAs; not really AI Overviews
SEOFOMO / LEARNINGAISEARCH.COM https://www.advancedwebranking.com/free-seo-tools/google-ai-overview However, it’s true that AIO’s that serve as the major entry point to AI Mode (so far) have been increasing in ecommerce SERPs visibility, with a slight decrease in recent months
SEOFOMO / LEARNINGAISEARCH.COM When AIO’s are shown for non-informational queries with shopping packs, is for broader, ambiguous product searches, but don’t usually show shopping packs directly
SEOFOMO / LEARNINGAISEARCH.COM But when moving further to AI Mode, in some cases these also trigger product packs that open up product knowledge panels, with direct links to PDPs
SEOFOMO / LEARNINGAISEARCH.COM Based on AI Mode research: We also know clicks are rare but they’re left for transactional queries. Yay Ecommerce? https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study
SEOFOMO / LEARNINGAISEARCH.COM And that the outcome with AI search shouldn’t be only performance focused: but branding & reputation, as well https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study
SEOFOMO / LEARNINGAISEARCH.COM A Profound research shows purchasing decisions are made in LLMs, even if users leave converting elsewhere https://www.tryprofound.com/blog/ai-shopping-journey-2025
SEOFOMO / LEARNINGAISEARCH.COM So, how AI visibility relates to traffic across popular product verticals? What are the characteristics of top cited sites? What is attracting actual AI traffic to top cited sites? Let’s go through a few verticals them to identify patterns BACKPACKS JEANS HEADPHONES SUNGLASSES SNEAKERS
specialized publications, and very few established brands WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ai.sistrix.com
advice pages, besides the long tail of PLPs and PDPs WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM similarweb.com
SEOFOMO / LEARNINGAISEARCH.COM Answering questions: “Which campings tents offer the best weather resistance”, where products are shown in the ChatGPT answer, but are all localized
SEOFOMO / LEARNINGAISEARCH.COM On the other hand, the AI Mode answer doesn’t feature any product carousel despite mentioning products in an informational format, while referring mainly informational sources
sources, most are specialized fashion publications WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ai.sistrix.com
via product specification & functionality questions WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM similarweb.com
SEOFOMO / LEARNINGAISEARCH.COM Addressing questions like: “Which Ray-Ban Frames are the best for an oval face”? Look how many of the sources are also coming from UGC too! However, the answer also includes product packs linking to PDPs as well.
same metrics for AI search as you do with traditional search or even between different AI search platforms WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
need to treat it as a branding channel besides a performance one, and measure it with both KPIs and goals WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
SEOFOMO / LEARNINGAISEARCH.COM Assess your current AI traffic behavior and conversion performance using this free Looker Studio Dashboard Looker Studio Dashboard Here
SEOFOMO / LEARNINGAISEARCH.COM Identify the two AI search platforms that have the biggest potential towards your specific audience to focus on them similarweb.com sparktoro.com
SEOFOMO / LEARNINGAISEARCH.COM Sistrix Assess and compare the different AI platforms answer formats and preferences towards publications, brands or UGC sites, to prioritize your efforts based on your own context
SEOFOMO / LEARNINGAISEARCH.COM Proactively monitor & test based on each AI platform product inclusions specifications and criteria https://help.openai.com/en/articles/11128490-shopping-with-chatgpt-search
SEOFOMO / LEARNINGAISEARCH.COM Apply to participate in Instant checkout, which should be highly facilitated if you use Shopify as a platform https://help.openai.com/en/articles/11128490-shopping-with-chatgpt-search
individual prompts & answers inclusions. Instead, take their dynamic, personalized, context nature into account to identify topics and content formats opportunities. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Profound
SEOFOMO / LEARNINGAISEARCH.COM Ahrefs I like the Ahrefs approach, allowing us to research popular topics connected to brands & competitors in AI answers
SEOFOMO / LEARNINGAISEARCH.COM Prioritize those topics for which there’s a higher share of answers consistently grounded, that can be influenced Profound
but you need to do it to establish topical authority and become citation worthy! This is the type of content that gets cited and attract AI traffic for retailers and brands. Industry Insights Research, Stats & Trends, Surveys, Case Studies Product Insights Products descriptions, features comparisons, FAQs Business & Product Related UGC Reviews, Q&As, Help Center, Forums WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Remember EEAT? To be cited, your content should be accurate, up-to-date, well-structured & authoritative too
SEOFOMO / LEARNINGAISEARCH.COM https://sitebulb.com/ Rendering Difference Engine Chrome Extension Also, remember to not use CSR JS for your PLPs/PDPs content, since non-Goog AI search platforms can’t render
SEOFOMO / LEARNINGAISEARCH.COM https://www.lazyspy.us/ This doesn’t only apply to text, but your images and videos, which should be crawlable, indexable & relevant
SEOFOMO / LEARNINGAISEARCH.COM Have you additionally checked if your robots.txt, CDN / firewall or hosting are blocking any AI bots by default? https://maxbraglia.com/ai-bot-analyzer
SEOFOMO / LEARNINGAISEARCH.COM Look for an increase of 404s in your log files due to LLMs hallucinations, and optimize your Not Found Page too Jetoctopus
Management Positive mentions from relevant social platforms and communities Link Building Backlinks from related, authoritative sites reviewing relevant businesses Branding Mentions, promotion, visibility alignment with brand positioning and voice 4. Growing your authoritativeness is a must, going beyond link building, with community & digital PR efforts WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
SEOFOMO / LEARNINGAISEARCH.COM Profound Identify the sites and platforms used consistently as citation sources for your relevant topics: UGCs, specialized publications, aggregators, etc. In which of these you already have presence or can be established it?
SEOFOMO / LEARNINGAISEARCH.COM Profound What’s the sentiment of your brand mentions in AI answers? What are the negative ones about? Where are they coming from? Do you have official presence there? Is it doable to establish it?
SEO actions, using impact vs effort for +ROI 1. How much are AI platforms already bringing to your traffic, revenue and impacting marketing goals? 2. How AI search behavior differ from traditional search? 3. What’s your visibility and traffic from relevant to target AI search queries vs competitors? What’s the growth opportunity? 4. How’s your content already optimized for relevant AI search queries? 5. How do the needed optimization actions overlap with existing or planned SEO, Digital PR & Community management efforts? What additional actions / investments are needed? 6. What’s the ROI from the additional efforts? Are they worthy? Prioritize accordingly WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
only need to do a few shifts to support AI search Differences in User Search Behavior / Intents to target Bigger Role of third-party Citations / Mentions Different bots/user agents for which you might have specific crawlability rules Lack of CSR JS support by AI bots From Performance (traffic, conversions) only to Brand (visibility, sentiment, share of voice) and Performance metrics and goals WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Crawlability Indexability Relevance Popularity Metrics/Goals
SEOFOMO / LEARNINGAISEARCH.COM Which is why we need first party data about AI search user behavior and our content performance, directly from platforms, that allow us to make better decisions
Optimization Checklist For Free https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
Mode / ChatGPT / TikTok / YouTube / Baidu / Any Platform Used for Search] WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
& Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM