Anthony_Higman.pdf

Transcript

1. The best talk about SEO in the world! Anthony Higman A D S Q U I R E Speakerdeck.com/AnthonyHigman @AnthonyHigman @AnthonyHigman
2. Everything We Have Learned Running These For Clients For 4 Years Now
3. Why Should You Listen To Me About LSA?
5. What Are Google Local Services Ads?
6. If Google Ads And The IRS Had A Baby
7. Why Do I Care So Much About LSA?
8. Google Ads Parallels: LSA Is Run Out Of Google Ads Accounts
9. So All The Same Data Is There
11. All Current LSA Categories
12. LEADS!!!!!!
13. 1.LSA At Top 2.Maps At Top 3.PPC At Top Same Search BUT Different SERPs
14. Most Consumers View This Ad Type As An Extension Of The Local Business Finder
15. Biggest Changes Interface Updates Negative Geos Message Lead Shenanigans Direct Business Search Automated Disputes
16. The 3 R’s Bids And Budget Profile Quality Performance Factors 1. 2. 3.
17. How We Run These As An Agency
18. Summing Up 1. LSA are always changing but there is still opportunity out there. 2. Set up an account and you can get free leads. 3. Break out accounts from Google ads to see data, better control budget/leads between platforms.
19. Thank YOU!!!!