First Growth Venture Network Application - Mercat, Ant Taylor

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1. Ticketing made social. BUSINESS PLAN - INTERNAL DOCUMENT PRIVILEGED AND CONFIDENTIAL
2. TICKETS IN THE AFTERMARKET ARE EXPENSIVE DUE TO: 1. SECONDARY MARKETPLACES HAVE HIGH FEES MARKETPLACE FEES ARE 25-40% OF THE PRICE OF A TICKET 2. TOO MANY SELLERS ARE BROKERS & SCALPERS TWO OUT OF EVERY THREE TICKETS SOLD BY SCALPERS London Olympics 2012 PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM PRIVILEGED AND CONFIDENTIAL
3. PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM SOLUTION A FAN-TO-FAN TICKET MARKETPLACE Fans transact safely in a marketplace organized by affinity (e.g. friends + friends of friends) and interest (e.g. team, band, festival). PRIVILEGED AND CONFIDENTIAL
4. SOLVING FOR SUPPLY In addition to native listings, we mine social data for tickets. Buyers can invite sellers into the marketplace. WE SOURCE EVENTS WE MINE SOCIAL DATA TO FIND TICKETS WE MATCH MERCAT BUYERS WITH GENERAL SELLERS Source: Pollstar API & Seatgeek API @“I need a ticket” @“I have a ticket” PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM PRIVILEGED AND CONFIDENTIAL
5. PARTNERSHIPS FOR FANS Because our marketplace is built on affinity, we are pursuing partnerships with strong fan bases. School Teams, Acts Aggregators, Platforms Powers Lady Gaga and Guns&Roses fan clubs / social networks. Powers fan sites for OneDirection, Carly Rae Jepsen and more. Music aggregator in NYC, LA and Chicago. 100K+ subscribers. Launch is set for BurningMan 2013. 50K+ Burners Big-12, SEC and Big-10 conferences are huge ticket markets with strong fan affinity between fans and alums. Festivals, Global Events Artists with huge fan bases attacking ticketing in new ways. PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM PRIVILEGED AND CONFIDENTIAL
6. ` TOTAL SECONDARY MARKET NON-BROKER OUR INITIAL TARGET PRIMARY TICKET MARKET $22B Ticketmaster/ Live Nation, Ticketfly EventBrite Veritix Jukely $4.5B Stubhub (70% market share) TicketsNow ebay $1.4B 715 Stubhub $85 88 Craigslist $20-450 5,700 TicketMaster $40 SECONDARY TICKET MARKET PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM e.g. Mumford & Sons at the Greek Theatre MARKET (U.S.) Increasingly the primary and secondary markets are converging. StubHub dominates the secondary. PRIVILEGED AND CONFIDENTIAL
7. BUSINESS MODEL Our fee is simple, transparent and a significant discount to competing marketplaces. $1.4B 10% $140M TARGET ADDRESSABLE MARKET MERCAT FEE WE CHARGE 10% OF THE TICKET PRICE. MERCAT REVENUE OPPORTUNITY PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM PRIVILEGED AND CONFIDENTIAL
8. PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM LAUNCH MILESTONES - Launch Application Beta August 2013 - Marketing launch at NYC, Austin, LA, Chicago (music) Sep-Dec 2013 - Launch affiliate technology partnerships (Urturn, OMR, etc) Sep-Dec 2013 - Launch SEC, BigTen, Pac-12 and Big12 conferences (Football) Oct-Nov 2013 - 500K Tickets sold December 2014 - 1.8M Tickets sold December 2015 PRIVILEGED AND CONFIDENTIAL
9. MARKET READINESS Our paper prototypes have demonstrated users are enthusiastic about the launch. We have been testing through ticket clubs in NYC and Austin. San Francisco and LA coming tests will launch soon. PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM PRIVILEGED AND CONFIDENTIAL
10. PROBLEM SOLUTION PARTNERSHIPS MARKET MODEL MILESTONES TEAM Antony Taylor, Founder and CEO of Mercat sports, development and global partnerships experience: - Principal at 4POINT4; formed partnerships with U.S. Olympic medalists and professionals - Advisor to Project Phoenix; development of Phoenix Soccer Stadium, designed by Carlos Zapata, in conjunction with Clinton Global Initiative - Cofounder of Wellspace; public-private partnership announced by Hillary Clinton in July 2012 startup founder and product experience: - Ad Cofounder of Moat (venture-backed) - VP Display Ad Platforms at Yahoo/ - Early executive of Right Media (acquired by Yahoo in 2007) - Angel Investor in Adbuyer (acquired by MediaOcean in 2011) Well-Networked Industry Advisors Al Lau United States Olympic Committee Team Leader - Beach Volleyball. Currently relaunching US Pro Beach Volleyball (AVP) Jake Dwyer CEO of Instinctiv. Sold to SoundCloud in June 2012. Mentor at 500 Startups. Josh Builder CTO of TheOrchard. Billboard “30 under 30” Executive. Advisor to hi.fi. Trevor Caira, Lead Architect Former CTO of YouRenew, Cofounder at Tracks, Software Architect at Moat. 5-year track record of founding, architecting and launching tech startups. rest of team: •Architected and scaled high frequency global trading infrastructure. •Masters research on Twitter emotion classification won the Yahoo BOOM excellence award •2 M.Eng from Cornell/ 1 CS from NYU-Poly •UX/UI Designer from consumer internet / marketplace background Strong, Proven Development Team Noah Parebo VP at Podell Talent Agency. Tour booking for major acts (e.g. Cyndi Lauper and Peter Gabriel). Rachel Ghiazza Business Development at MTV and Viacom Networks Mark Wiseberg Producer, Secret Garden Party PRIVILEGED AND CONFIDENTIAL