instant success ➢ IBM weak on marketing, hardly getting PC clone makers on board ➢ OS/2 sold mainly to corporate customers for networking environments, but finally loses there as well to Windows NT ➢ Even IBM‘s „Mr. OS/2“, David Barnes, is quoted saying: „OS/2 is great, but then Sony‘s Betamax was way better than VHS…“ ➢ 1996: OS/2 Warp 4 released, adds Java and speech recognition ➢ IBM finally stops development, but continues to sell OS/2 until 2001 ➢ Gerstner quote #1: “The pro-OS/2 argument was based on technical superiority... What my colleagues seemed unwilling or unable to accept was that the war was already over and was a resounding defeat” ➢ Gerstner quote #2: “The battle between OS/2 and Microsoft Windows was draining tens of millions of dollars, absorbing huge chunks of senior management’s time, and making a mockery of our image.”