Alto GUI Pirate project within Apple, highly dedicated team works in death-march mode for years Motorola 68000, 8MHz, 128k RAM, 3,5“ floppy disk, 384×256px B+W, overlapping windows Introduced in famous 1984 Super Bowl TV commercial Sold at USD 2,490 initially, sales plummet until 512k version was introduced First killer app: Aldus PageMaker (combined with LaserWriter)