Droidcon EMEA: Material UX for Engineers

It's a familiar story, it's a Monday morning, and your PM gathers the team together, ready to brief you all on the new, latest and greatest feature to grace your app, solve all your user woes, and bring in countless five-star reviews! You get excited! Why wouldn't you? This is why we got into this in the first place right? To build exciting and shiny new things, and feel pride when we see our users enjoying the fruits of our labours.

But when you see the design, your joyous smile fades, your world turns dark once more, such wonderous hope and promise, gone, and replaced with another soul-sucking endeavour. Why? Why does this happen to us? What did we do in our past lives to deserve this? Y U NO MATERIAL?!

It doesn't need to be this way. Learn how to share the joys of material design with your design and product colleagues, and how to best pitch the benefits of a truly native mobile design with user affordance compliancy, effective navigation patterns, usable usability. And just as importantly, understand why this happens, why the perceived market audience looks like your chief executives, and how to make use of statistical data to sway your colleagues.

Your next feature need not be an iOS carbon copy.

Transcript

1. Ash Davies Google Developer Expert (Kotlin & Android) @askashdavies Material UX for Engineers .droidcon EMEA - October
2. “People ignore design that ignores people.” - Frank Chimero
3. Photo by Jonas Weckschmied on Unsplash
4. Half screen photo slide if text is necessary Feature Briefing Design presentation...
5. Feature Briefing Android design ...
7. Stay Calm Material UX for Engineers
8. • Alienates native platform consumers • Breaks user affordance expectations • Longer development time • No benefit over cross-platform The Problem. Material UX for Engineers
9. • Difficult to retain consumers • Reduced session duration • Consumer indifference • Increased uninstall rate Consumer Alienation Material UX for Engineers
10. • Increased learning curve • Risk of consumer frustration • Onboarding requires development User Affordance Material UX for Engineers
11. User Affordance Material UX for Engineers
12. User Affordance Material UX for Engineers
13. User Affordance Material UX for Engineers
14. • Non-default component development • Lack of component re-use Development Material UX for Engineers
16. • Primary purpose for native development • Powerful user engagement options • Increased hardware capacity Native Support Material UX for Engineers
17. Data Material UX for Engineers
18. “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” - Jim Barksdale
19. Android Market Share Source: gs.statcounter.com 37% 40% 53% 70%
20. Android Market Share Source: gs.statcounter.com 80% 85% 85% 96%
21. Android Market Share 35% 280,000+ Daily active users
22. • Daily active users • Revenue per user • User retention • Uninstall rate • Session duration Data Material UX for Engineers
23. Y U NO MATERIAL Material UX for Engineers
24. Bias Material UX for Engineers
25. Material material.io
26. Material material.io
27. “A material metaphor is the unifying theory of a rationalised space and a system of motion. The material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic”
28. Principles Material Surfaces are intuitive and natural
29. Principles Material Dimensionality affords interaction
30. Principles Material Content is bold, graphic, and intentional
31. Principles Material Colour, surface, and iconography emphasise actions
32. Principles Material Users initiate change
34. Half screen photo slide if text is necessary Principles Material Motion provides meaning
36. • Fixed start destination • Navigation state is represented as a stack • Up and Back are identical within your app's task • The Up button never exits your app • Deep linking simulates manual navigation Principles of Navigation Material
37. Jetpack Navigation Getting started with the Navigation Component d.android.com/guide/navigation/ navigation-getting-started
38. Crane Material Studies • Flexible aesthetic • Flow structure • Content filtering
39. material.io/components/sliders
40. Backdrop Material Studies: Components • Relevant • Immediate • Contextual
41. Fortnightly Material Studies • Content-focused • Catalog structure • Branding moment
42. Elevation Material UX for Engineers material.io/design/environment/ elevation.html#principles
43. Shrine Material Studies • Minimal aesthetic • Angled cuts • Overlapping sheets
44. Backdrop Material Studies: Components • Relevant • Immediate • Contextual
46. Inbox by Gmail Material Studies Too soon…
47. Material Design Awards Material Studies design.google/library/material-design-awards-2019
48. Material Partner Studies Material Studies material.io/blog/material-partner-studies
49. Material Partner Studies Material Studies material.io/blog/material-partner-studies
50. App Bars: Top
51. Sheets (Bottom) Material Studies: Components
52. Sheets (Bottom) ❌ Material Studies: Components
53. “UI is the saddle, the stirrups, and the reins. UX is the feeling you get being able to ride the horse” - Dain Miller
54. Half screen photo slide if text is necessary Designing should be fun Material UX for Engineers
56. Advocacy Material UX for Engineers • Internal presentations • Codelabs/Workshops • Collaborative guilds
57. Material Design Kits for Figma, Sketch, & XD material.io/resources Material Gallery Plugin for Sketch material.io/resources/gallery #use-with-the-gallery-plugin Tooling Material UX for Engineers
58. It’s the little things.