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Auditing Indexability: Ecommerce Live

Ash Noad
February 11, 2025
100

Auditing Indexability: Ecommerce Live

Ash Noad

February 11, 2025
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Transcript

  1. Ashleigh Noad Senior SEO Consultant Hi, I’m Ash! • Current

    Ecommerce & Enterprise SEO aficionado at Builtvisible • Former in-house Technical SEO at John Lewis • Loves talking about how to make SEO *happen* /ashleigh-noad
  2. What will this session cover? • Why indexability is important

    for Ecommerce • How to start! • Common issues and solutions • Complex issues such as Out of Stock products and Faceted Navigations
  3. Ecommerce SEO has unique challenges 10,000s+ of pages to manage

    Similar content Seasonality and promotions Thin content
  4. PLPs Category 1 1,000,000 searches PDPs Category 1 900,00 searches

    PLPs Category 2 1,000,000 searches PDPs Category 2 100,000 searches Bucketing
  5. Consider: • Filter handling • x2 or more facet handling

    • x2 or more facets, same group handling • Noindex, Follow rules Understand the existing logic
  6. • Identify the proper process • Provide a clear structure

    for tickets • Always talk in terms of page types / templates • Size up impact or opportunity • See appendix for resources! https://www.womenintechseo.com/knowledge/be-an-seo- chameleon/
  7. Define value and bucket Identify the issues Size the impact

    & opportunity Collaborate Summary Crawl again! Crawl…
  8. Resources Crawl budget • Large site owner’s guide to managing

    your crawl budget [Google] https://developers.google.com/search/docs/crawling- indexing/large-site-managing-crawl-budget • How Google renders Javascript (crawl budget) [Google] https://developers.google.com/search/docs/crawling- indexing/javascript/javascript-seo-basics Forecasting ROI • Forecasting ROI [Rasida Begum, Women in Tech SEO Conf, 2024] https://www.linkedin.com/posts/rasida-begum_how-to-calculate- return-on-investment-in-activity-7175551667730325504-BNsV/ Audit checklist • Moz SEO Audit checklist [Moz] https://moz.com/seo-audit- checklist Faceted navigation • Guide to faceted navigation [Emily Wassell, Sitebulb, 2024] https://sitebulb.com/resources/guides/guide-to-faceted- navigation-for-seo/ Out of Stocks • Critical & Common E-Commerce SEO issues [Aleyda Solis, 2021] https://www.aleydasolis.com/en/search-engine- optimization/ecommerce-seo-issues-how-to-fix/ Logfile analysis • Ultimate guide to log file analysis [Dan Butler, Builtvisible, 2014) https://builtvisible.com/log-file-analysis/ Getting buy-in • SEO MBA [Tom Critchlow, SEO MBA] https://newsletter.seomba.com/ • Be an SEO Chameleon: How to Get a ‘YES’ from Stakeholders [Ashleigh Noad, Women in Tech SEO, 2024] https://www.womenintechseo.com/knowledge/be-an-seo- chameleon/ • SEO implementation barriers [Lauren Noakes & James McKay, Builtvisible, 2023] https://builtvisible.com/seo-implementation- barriers-and-how-to-overcome-them/
  9. Tune in for the next Session… Auditing Site Speed &

    Performance with Sophie Gibson 25 Feb, 4pm GMT (11am ET)