Nutrio Feature Set Test

Transcript

1. FEATURE TEST NUTRIO
2. NUTRIO FEATURE TEST OBJECTIVES ▸ Test the current features present in the Desktop and Mobile versions of Nutrio ▸ Gather qualitative feedback via UserTesting ▸ Ask users about existing features on Nutrio ▸ Identify which feature users would and would not use ▸ Identify a user’s expected value for Nutrio
3. CUSTOMIZATION ON-BOARDING WHAT WE DID RIGHT ▸ 7 Users had no issues going through the on-boarding process ▸ Users noted programs were specific to their needs ▸ Users noted appreciation for the visual presentation
4. CUSTOMIZATION ON-BOARDING POSSIBLE CONSIDERATIONS ▸ Form 1: User: Having hypertension and inflammation ▸ Form 2: No asterisks ▸ Form 3: 2 users selected foods they wanted in their meal plan ▸ An additional user: “need to pay attention to the fact that they aren’t picking the meals” ▸ Form 3: User needs more than 5 exclusions (allergic and vegetarian) ▸ Form 3: 2 User Expectations: Vegan, Paleo, Keto
5. DASHBOARD WHAT WE DID RIGHT ▸ Users describe the dashboard as: ▸ 4 Users: track your health and fitness stats ▸ 3 Users: tool to accomplish your goals ▸ 2 Users: would not use on desktop due to tracking inconvenience ▸ “all-in-one app”’ ▸ “Level of detail your memory can’t compare to” ▸ “Like MyFitnessPal, but MyFitnessPal doesn’t have exercises I want”
6. DASHBOARD POSSIBLE CONSIDERATIONS ▸ Desktop: All users did not mention or interact with the Macro pie chart ▸ Those who did point it out did not interact or understand ▸ Desktop:“Seems daunting seeing all of this, really need to investigate it” ▸ Mobile: “Not sure what planner and tracker refers to” ▸ Users unsure of the miles and minutes tabs ▸ Goals: “overwhelmed by all the words… lack of pictures”
7. NUTRITION TRACKING CENTER WHAT WE DID RIGHT ▸ Manage meals: ▸ Love a specialized meal plan, as well as specialized macro breakdown ▸ Shopping list: ▸ Users love the convenience of a list based on their meal plan, like the sale option ▸ Recipes: ▸ Photos of the food were essential ▸ Dining out: ▸ Users appreciated the knowledge, would see themselves using
8. NUTRITION TRACKING CENTER POSSIBLE CONSIDERATIONS ▸ Manage meals: ▸ 2 users felt unsatisfied with caloric plan ▸ Shopping list: ▸ 9 users confused with green and blue circle (calendar) ▸ 3 users confused on selection and duration (calendar) ▸ Recipes: ▸ 2 users found it includes excluded foods ▸ Dining out: ▸ 4 user expectations: local or famous restaurants and what to order
9. FITNESS TRACKING CENTER WHAT WE DID RIGHT ▸ All Users state the main feature is to track workouts ▸ 5 Users love Fitbit feature, 1 wonders if off brand can connect ▸ 4 Users like the video feature ▸ 1 User: loved graph presentation
10. FITNESS TRACKING CENTER POSSIBLE CONSIDERATIONS ▸ 1 User: added an exercise, felt calories burned was inaccurate ▸ 1 User: would not use videos due to lack of weight training ▸ 1 User: apple watch data
11. WEIGHT TRACKING CENTER WHAT WE DID RIGHT ▸ 10 Users state the main feature is to track weight (2 Users did not explore) ▸ 1 User more likely to use this due to Fitbit connectivity
12. WEIGHT TRACKER CENTER POSSIBLE CONSIDERATIONS ▸ 1 User: signed up in kilos, tracker in lbs.
13. WATER TRACKING CENTER WHAT WE DID RIGHT ▸ Visual representation of ounces ▸ Good reminder to drink water
14. WATER TRACKING CENTER POSSIBLE CONSIDERATIONS ▸ 4 users did not interact or visit this page
15. SUMMARY WOULD USE ▸ Recipes (6) ▸ Dining Out (5) ▸ Water Tracker (4) ▸ Shopping List (3) ▸ Manage My Meals (3) ▸ Weight Tracker (3) ▸ Everything (2) ▸ Fitness Tracker (2) ▸ Fitness Videos (2) ▸ Water Tracker (2) WOULD NOT USE
16. SUMMARY WOULD YOU PAY? ▸ 4 Users: $9.99/$10 ▸ 2 Users: would not pay ▸ 2 Users: $5 - $5.99 a month ▸ Other: ▸ $10 pounds a month ▸ $1 - $2 a month (so many other apps out there) ▸ $8, but $10 max ▸ Would do one time payment, no listed suggestion
17. CONCLUSION SUGGESTED NEXT STEPS ▸ Tweak shopping list calendar ▸ Possibly look into tutorial popup ▸ Explore excluded foods showing up in the “Browse Recipes” tab ▸ Test caloric calculator and exercise calculator ▸ Add option for more exclusions ▸ Currently testing
18. APPENDIX
19. TEST SCREENERS ▸ 6 men and 6 women ▸ 25-50 years old ▸ Any country ▸ $40k - $150k+ ▸ Must be interested in nutrition and fitness tracking ▸ Must be interested in nutrition plans
20. TEST QUESTIONS (DESKTOP) 1. Complete the 3 forms. Give your impressions. Is anything confusing? Would you like to see any options that aren’t there? (Do not feel obligated to put your personal info. Any made-up inputs are fine. But just to be safe the video will be blurred.) 2. After you complete the program customization questions you should find yourself on the dashboard. Click around the site. What do you think this product offers? 3. If you have not already, go to Tracking > Nutrition Center in the top navigation. Give your impressions. 4. If you have not already, go to the Shopping List. (It’s in the Nutrition Center, beside “Manage My Meals.”) Give your impressions. 5. If you have not already, check out the pages under “Recipes.” (They are in the Nutrition Center, beside “Shopping List.”) Give your impressions. 6. If you have not already, go to the Dining Out Guide. (It’s in the Nutrition Center, beside “Recipes.”) Give your impressions. 7. If you have not already, check out the pages under “Tracking” in the navigation. Give your impressions. 8. Of all the features, which would you use? Which would you not? Are there any other features you’d like to see? 9. Would you pay for a product like this? If so, how much?
21. TEST QUESTIONS (MOBILE) 1. Complete the 3 forms. Give your impressions. Is anything confusing? Would you like to see any options that aren’t there? (Do not feel obligated to put your personal info. Any made-up inputs are fine. But just to be safe the video will be blurred.) 2. After you complete the program customization questions you should find yourself on the dashboard. Tap around the site. What do you think this product offers? 3. If you have not already, go to Nutrition Center > Manage My Meals in the navigation (top right corner). Give your impressions. 4. If you have not already, go to Nutrition Center > Shopping List in the navigation. Give your impressions. 5. If you have not already, go to Nutrition Center > My Favorites in the navigation. Give your impressions. 6. If you have not already, go to Nutrition Center > Browse Recipes in the navigation. Give your impressions. 7. If you have not already, check out a few pages under the “Dining Out Guide” in the navigation. Give your impressions. 8. If you have not already, check out the pages under “Fitness Center” in the navigation. Give your impressions. 9. If you have not already, check out the pages under “Other Trackers” in the navigation. Give your impressions. 10.Of all the features, which would you use? Which would you not? Are there any other features you’d like to see? 11.Would you pay for a product like this? If so, how much?