means not having a mobile site is like closing your website one day each week.’ Google February 2011. The Mobile Web is exploding. By the end of this year, it is predicted that at least 50% of adults in the UK will have smartphones and tablets (such as the iPad) and so will expect to view informaFon from them in a mobile format.
by 75%. -‐ MicrosoL 2010 Mobile search makes my life easier! Access to mobile search has changed the way I gather informa@on I use mobile search engines more than I use search engines on my computer 75% 63% 32% Mobile is changing behaviours
mobile mantra. They es@mated in February 2011 that around 89% of big brands are s@ll ignoring the opportuni@es for mobile marke@ng despite the hockey s@ck graphs rela@ng to growth in the mobile sector. By the end of 2011, 43% of the UK populaJon will have smartphones -‐ Peter Fitzgerald, Country Sales Director of Google UK 14th April 2011 ALer looking up a business on their smart phone 61% called the business and 59% visited. Kelsey Group 2010, Google Behavioural Study 2010 88% of people looking for local informaJon have taken acJon within 24 hours. Google Think Mobile 2011 22m people access the mobile web every month in the UK – Commscore Jan 2011
consideration The majority of people access mobile web sites via Google’s mobile search engine Increase the chances of people finding you – use gateways...
(LBS) is performed and an SMS response is sent to the enquirer rela@ng to their nearest development. The SMS response includes Development Name, Development Descrip@on, Opening Hours, Tel No. and a mobile URL to view full details When the URL is selected the mobile browsing session starts. – The brand logo and a map appear on the top part of this mobile page. The map numbers the closest developments to the enquirers loca@on, the closest developments are listed below the map with a thumbnail image of the development. The individual development URL is selected by clicking on the development descrip@on.
the opportunity to interact with customers like never before. • You don’t want an app – why limit your market? You need a mobile website. • Use every gateway to your site you can • Text in • Text out • LBS • Alerts • QR • M-‐power your customers..
reverentgeek
mkilby
chrisshort
jonoalderson
danielanewman
wayneb77
samlambert
szymonslowik
greggifford
schlessera
orderedlist
427marketing
