Mastering the Product Discovery Canvas
Building successful products that customers really want and love is very hard. In fact, most product efforts fail!
In this workshop I introduce you to the Product Discovery Canvas; it applies relevant elements of Collaborative Chartering, Customer Discovery, User Story Mapping, Pretotyping and Lean Startup for product discovery and product validation. The canvas starts with techniques for narrowing ‘product ideas’ to the ‘ideal product’. It ends with techniques for you to inexpensively answer the question, “If you build it, will people buy it and use it?” or “Should you build it at all?”