commonly weeks old - fruits months old • Transported from afar - average >2000km • Lack nutrients - because of age and growing conditions • Tasteless, poor texture - due to age, transport, growing conditions • Treated with herbicides, pesticides and fungicides • Produced in a wasteful and unsustainable manner, 40% waste
distance transport High degree of misinformation about food Existing technology will not do Do new growth drivers have a place in foodtech? Century Growth driver Pre-18th Cultivation and extraction 19th-20th Manufacturing and industry 21st Computation and data