A World Gone Social

Transcript

1. A  World  Gone  Social     Brenna  Magette    
2. *  Social  media  is  here  to  stay     *  Panera’s  Clam  Chowder   *  Posted  on  Facebook-­‐  sales  increased  by  20%   *  Good  social  media   *  Lulu  Lemon-­‐  Chip  Wilson   *  Comments  he  made  went  viral     *  Had  to  resign/  company  lost  sales  of  $80  million     *  Bad  social  media         The  Industrial  Age  is  Over  
3. *  Customers  are  the  reason  for  either  a  company’s   success  or  failure     *  In  the  past,  it  was  harder  to  communicate  with   audience     *  Now,  it  is  a  push  of  the  button  to  let  consumers  know   what  is  going  on     Customers  are  the  Key  to  Success  
4. *  If  an  employee  is  unhappy,  the  world  will  know     *  Unhappy  people  make  it  known  on  their  social  media   *  There  is  no  more  privacy   *  Cannot  separate  personal  and  professional  life   anymore   *  Make  everything  appropriate     Employees  and  Social  Media  
5. *  Recruiting  is  now  a  two–way  proposition     *  Job  seekers  can  not  see  behind  the  corporate  curtain   *  Not  only  are  company  choosing  employees,   employees  are  choosing  companies       Social  Recruiting  
6. *  Engagement  is  not  a  luxury,  it  is  a  requirement     *  Must  engage  with  every  person  for  the  company   *  Partners     *  Employees     *  Customers     Engagement  
7. *  Relationship  and  community-­‐building  is  how   customers  eand  brand  ambassadors  are  won  and   kept   *  Communities  help  spread  the  word,  helps  businesses     The  Power  of  Community  
8. *  Big  companies  are  losing  in  the  marketplace     *  Smaller  companies  give  a  personal  story     *  Change  is  only  done  when  necessary     *  Companies  must  engage  with  consumers  to  be   successful     The  Death  of  Large  
9. The  New  Black   *  No  hierarchy  in  the  office-­‐  less  competition     *  More  responsibility  for  each  employee     *  Learn  decision  making     *  Everyone  holds  the  same  weight  in  the  business    
10. *  People  think  better  as  a  group   *  There  are  more  possibilities  when  people  work  in   groups     *  Social  Age  helps  make  networks  greater     *  Social  media  makes  succeeding  easier  when  we  are   OPEN     Ordinary  People,  Extraordinary   Network  (OPEN)  
11. *  Leaders  being  on  social  media  seems  crazy     *  CEO’s  need  to  have  a  social  identity  to  connect  with   consumers   *  Be  social  and  not  media  oriented     *  Generate  trust  and  be  sincere     The  Social  Leader:  A  Blue  Unicorn?  
12. *  Make  sure  that  team  is  open  to  change     *  Make  sure  that  everyone  is  on  the  same  page     *  Make  sure  that  the  team  embodies  the  company’s   message  and  culture     Team  Building  
13. *  If  your  customers  aren’t  happy  with  you,  they  will  find   a  different  company  to  make  them  happy     *  The  customer  is  the  most  important  person  to  your   company     *  Make  sure  that  you  are  serving  the  customer     *  Social  media  plays  a  role  in  engaging  in  customer     Customers  Come  First  
14. *  The  main  thing  with  marketing  is  to  be  PERSONAL     *  Marketing  with  social  media  is  the  same  as  regular   marketing     Marketing    
15. *  Big  Data     *  Long-­‐term  Investments  in  Marketing     *  Social  media  gives  instant  feedback/viewer  responses       Social  Media’s  Worth  
16. *  People  are  going  to  get  bored  with  social  media   *  Social  Media  Fatigue     *  Each  company  is  going  to  keep  trying  to  be  the  best       The  Future  
17. *  Yes     *  Very  informative  about  the  Social  Age     *  Geared  towards  those  who  did  not  grow  up  with   social  media   *  Millennials  already  know  about  all  social  media     *  More  for  Generation  X  and  Boomer  age  range     Is  it  a  Good  Book?