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Animation Workshop - Lesson 02 - Visual Design ...

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November 15, 2025
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Animation Workshop - Lesson 02 - Visual Design - 12 Week Course

Lesson Sample from my Animation Course for high schoolers. Taught at various schools under the Pacific Charter Institute banner.

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brantmoon

November 15, 2025
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Transcript

  1. Visual Design  Your brain naturally wants to make sense

    of the visual world  Organization via “Gestalt” Engaging the Eye
  2. Visual Design • The means by which your brain organizes

    and separates visual information Gestalt
  3. Visual Design • Intensity • Contrast • Unity • Focus

    • Balance Utilizing Gestalt Paul Lasaine
  4. Intensity • Line Angles • Curve Severity • Color Temperature

    • Color Saturation • Value & Tone • Contrast What Makes a Picture More ‘Intense?’ Scott McCloud
  5. Contrast Contrast is the chief factor when it comes to

    engaging the viewer’s eye. Contrast through: – Value – Color – Line – Shape One Rule to … rule … them all Pierre Alary
  6. Unity • The eye is more likely to “gestalt” separate

    elements if they are close together • Proximity can simplify complex compositions into smaller groups Proximity
  7. Unity • Common shapes and motifs that repeat throughout the

    composition. • Similar elements will “bond” even when separated by distance Repetition Charley Harper
  8. Unity • Successful compositions straddle the divide between order and

    chaos • The eye is bored by purity in either; it wants something in between Variety
  9. Unity • Visual elements guide the eye throughout the composition

    • Visual elements also prevent the eye from prematurely leaving the frame Flow
  10. Focus • Eye is guided to a primary focal point

    by lines both literal and implied Convergence Colin Stimpson
  11. BALANCE • Large areas of low contrast are balanced by

    small areas of high contrast • Large simple shapes are balanced by small complex shapes Size Aurian Redson
  12. BALANCE • Objects near the border draw the eye •

    Small areas of interest at the edge balance larger areas of interest near the center Location
  13. BALANCE • Areas of detail vs. Areas of rest •

    A mix of blank and detailed areas creates visual rhythm Texture Herge
  14. Visual Design Creating and revising with design principles in mind

    will ensure your audience admires your art for longer Conclusion Martin Wittig Ryan Woodward