Hero Conference Deck - AI in PPC - 11.2024

How to infuse AI to uplevel your PPC campaigns.

Transcript

1. Infusing AI to Uplevel PPC Performance Brooke Osmundson S M I T H M I C R O S O F T W A R E Speakerdeck.com/brookeosmundson @BrookeOsmundson @BrookeOsmundson
2. How many of you are using AI in your PPC campaigns, but feel like you could be doing more?
3. Let’s settle the AI vs. Machine Learning debate. MACHINE LEARNING AI Subset of AI Focuses on algorithms Learns and makes predictions Broader field Performs tasks Natural language and makes decisions
4. Use AI for Account Auditing Campaign Analysis & More.
5. Two Options for using ChatGPT for Account Audits CONNECT TO API MANUAL
6. #1: Ask ChatGPT for precisely what you need.
7. #2: Make sure data is formatted correctly for interpretation.
8. #3: Review data interpretation for accuracy and DIG DEEPER.
9. The results of listening to ChatGPT?
10. How To Combine Separate Datasets
11. #1: Provide list of keywords relevant to social media influencers.
12. #2: Review Output from ChatGPT:
13. #3: Ask to combine datasets Provides additional keyword themes to pursue for search ads or ad copy positioning
14. #4: Dig deeper for validation
15. Using AI For Creative Optimization
16. Google’s Conversational AI Experience
17. Make sure to ask for MORE.
18. The new AI Image Editor comes with restrictions.
19. Examples of AI Image Generator in ACTION.
20. Erasing Objects in AI Image Editor
21. Replacing Objects in AI Image Editor
22. LET’S WRAP IT UP! • Go beyond the PPC platforms and find ways to use other AI platforms to help your everyday workflows. • While AI can’t and won’t take your job, it’s getting better at guiding you where to dig deeper. • AI can help complement your work and reduce time creating, but it’s up to you, THE HUMAN, to make sure the strategy is tied into AI creation and implementation.
23. Let’s get the obligatory basics out the way ☺ Name: Brooke Animals: Calvin Company: Smith Micro Software Location: Minnesota Likes: Analyzing behavior, baking/cooking, Palomas Dislikes: Loud noises, the wind, homeless animals
24. THANK YOU! Brooke Osmundson S M I T H M I C R O S O F T W A R E Speakerdeck.com/username @BrookeOsmundson @BrookeOsmundson