How to promote a Newsstand App?

I get a lot of questions about how now could promote a Newsstand App. I hope this deck helps a little bit.

Transcript

1. 23 Ways to Promote Your App in Apple Newsstand You published your first magazine to the App Store. Here are some tips to make it more visible.
2. App Icon A beautifully designed icon makes a good first impression and creates certain level of interest. Once the app icon is clicked/touched it’s up App Details to close the deal.
3. App Description The app description window is your showcase. Make sure it has enough charm and professionalism. A well written app description makes impact and allows for a good understanding of what your app is about.
4. Screenshots A good showcase could drive more downloads. Screenshots are an e ective way to describe an app so make sure your 5 screenshots nicely reflect what you’re selling.
5. Design Your app design must be flawless. Staggering visuals keep up retention. Magazine Apps with good sense of design always make it to the top shelf. So make sure your magazine app has good taste both in terms of content and user interface.
6. Keywords App Store works di erent than Google when it comes to SEO. App Store will find the exact keywords you provide. Choose your keywords carefully. Keywords are limited to 100 characters and can only be changed with an update.
7. Editor’s Choice If your app makes it to Editor’s Choice on the App Store chances are your downloads will skyrocket. Having Apple promote your app is probably the best way to make an appearance. How do you get the attention of the editors may be hidden in some of these slides.
8. New & Noteworthy You should try to make it at least to the New & Noteworthy apps section on the App Store. This also helps with downloads and informs users your app is out on the market.
9. Promotions Everybody loves free stu . If you’re selling don’t put a price tag on everything. Give away one or two issues and let people gain idea of what your content looks like. A promotion can be either a free copy or a sneak peak of a new issue, with limited pages to show.
10. App Update Don’t forget to update your app. A good update can be as relevant as launching a new app helping you create media attention and buzz.
11. Campaigns You can plan price drops and seasonal campaigns. Using your iTunes Connect account you can update prices even on a daily basis if desired.
12. No Barcodes As a sign of professionalism make sure you remove barcodes from covers of your magazines. Barcodes are only good for printed editions.
13. Push Notifications Make use of Apple’s Push Notification feature to inform readers on newly published issues. Push feature could drive more downloads just remember not to Over-Push!
14. Microsite Promoting your app with a dedicated website has certain benefits especially in SEO. There will be a greater chance for users to come across your app when browsing for certain keywords on the web.
15. Influencers Find and make use of influencers around you. The best way to get the word out is still word of mouth.
16. Press Releases One can never know what makes the headlines. So feel free to release a press announcement of your newly published app. Make sure you mention what the app features and what makes it interesting for the end user to read.
17. Owned Media Facebook, Twitter, Company Website, Emailing, Blog, Print Editions whatever your channels are utilize media to promote your app and make sure to include a download link on digital channels.
18. Earned Media Try to take place on digital directories and techno blogs. App recommendations usually serve their purpose.
19. Paid Media You can always go ahead and buy media space to promote your new app.
20. App Video There are close to a million apps out there. A video could really help you get in front of the line. Usually videos explain what the app does and give the idea of why someone should download it.
21. Cover Photos Update all your social channels with a nicely designed cover photo or wallpaper. Inform friends and followers about your new app.
22. E-mailing Plan and design a nice email poster just as you were planning an email marketing campaign. Emailing is still a good way to update direct contacts.
23. Party Some brands just love to party. You can have a launch party for your new born app.
24. Email Signature Add a banner image right under your email signature explaining your new app. Don’t forget the nice call to action.
25. Thank You! vdp@valensas.com