Job Role Overviews: Graphic Designer & Marketing Director

Transcript

1. Job Role Overviews Graphic Designer/Marketing Director
2. Graphic Designer • A graphic designer is responsible for creating graphical products such as visual advertisements and other assets. Usually this will be in line with a brief given to them. • Graphic designers require skills such as image manipulation, tools on the creation of digital graphics, and an understanding of conventions which tailor to certain audiences and consumers.
3. Graphic designers must also work together with other job roles in the marketing and advertising sector, such as the creative director and marketing director.
4. Marketing Director • Marketing directors work with quite a few job roles, within the advertising sector. • They are responsible for leading the development and implementation of a product or company’s marketing strategy. • Many different roles will work under the marketing director’s supervision or discretion, which means it is crucial that they have good communication, leadership, and managing skills.
5. Brand Supervision Communication with Team Great Leadership Skills Efficient Workflows Marketing directors will often have a sizeable responsibility of managing the way a product is marketed and advertised, working with the rest of the team to achieve a product which appeals to its intended target efficiently.