Avid YouTube/social media consumer • Interested in drama and dark comedy Generation Z’ers, which make up most of the university population, have never known a world without social media. According to PostBeyond, they tend to use social media mainly for entertainment. This social media habit varies quite differently from that of Millennials, who are known for oversharing information on social media. 72% of Gen Z’ers also watch YouTube daily and have an average attention span of eight seconds. 4