dotcom-minisummit.pdf

Transcript

1. Wednesday, May 29, 13
   

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2. Signing Up
   to Level Up
   Chrissie Brodigan, GitHub
   Wednesday, May 29, 13
   

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3. The philosophy
   Signing Up to Level Up
   At GitHub, Development =
   Design + Coding + Science
   - Ryan Tomayko
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4. Signing Up to Level Up
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5. Foundational study
   Signing Up to Level Up
   ‣ How did you find out about GitHub?
   ‣ Why did you open an account?
   ‣ What were you hoping it would do for you?
   ‣ How did you learn to use it?
   ‣ Where did you go for help?
   ‣ What would make it better for you?
   10 new friends
   10 old friends
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6. Signing Up to Level Up
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7. People sign up to:
   Signing Up to Level Up
   1. Attract potential employers
   2. Host code for open source & private projects
   3. Participate in a learn-to-code experience
   4. Fulfill a requirement or recommendation for school/work
   5. Reserve a username
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8. Signing Up to Level Up
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9. Core motivators
   Signing Up to Level Up
   ‣ Career growth
   ‣ Skill development (not always career motivated)
   ‣ Workflow support (includes non-code project contributors)
   ‣ Open source participation
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10. Signing Up to Level Up
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11. Our hypothesis
    Signing Up to Level Up
    New people signing up aren’t the same as
    the people who started using the service.
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12. Signing Up to Level Up
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13. Signing Up to Level Up
    GitHub Personas
    Coby
    Programmer Enthusiast
    Super user of
    GitHub features
    Matthew
    Teacher
    Uses GitHub as a tool to
    teach programming,
    spread open source
    Mark
    Open Source Maintainer
    Loves GitHub, but has
    issues.
    Liz
    Non-Code Contributor
    Wants to work with
    programmer peers.
    Alyson
    Aspiring Hacker
    Getting started is hard,
    but a PR is magical.
    Wednesday, May 29, 13
    

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14. Sign ingUp to Level Up
    GitHub Personas
    Coby
    Programmer Enthusiast
    Super user of
    GitHub features
    Matthew
    Teacher
    Uses GitHub as a tool to
    teach programming,
    spread open source
    Mark
    Open Source Maintainer
    Loves GitHub, but has
    issues.
    Liz
    Non-Code Contributor
    Wants to work with
    programmer peers.
    Alyson
    Aspiring Hacker
    Getting started is hard,
    but a PR is magical.
    Wednesday, May 29, 13
    

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15. Wednesday, May 29, 13
    

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16. 1. False starts
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17. Signing Up to Level Up
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18. Signing Up to Level Up
    Confusing language
    “It took me a while to know that I needed to
    know the vocabulary. I assumed I knew
    what the English words meant.”
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19. Signing Up to Level Up
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20. Signing Up to Level Up
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21. Signing Up to Level Up
    Complex interactions
    “I didn’t understanding forking until I tried
    and there was an animation of a copy
    machine. A fork is like a copy of a
    document.”
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22. Signing Up to Level Up
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23. Signing Up to Level Up
    Intimidating
    “I have more of a
    technical background
    than the average
    person, but it feels
    out of reach.”
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24. Wednesday, May 29, 13
    

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25. 2. Git v. GitHub
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26. Signing Up to Level Up
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27. Wednesday, May 29, 13
    

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28. 3. Humans needed
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29. Science Up Your Designs: Interviews
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30. Wednesday, May 29, 13
    

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31. 4. Growing pains
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32. Wednesday, May 29, 13
    

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33. 5. Having issues
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34. Signing Up to Level Up
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35. Signing Up to Level Up
    People signing up for GitHub today are
    different then they used to be.
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36. Signing Up to Level Up
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37. Signing Up to Level Up
    People learning to code today are
    different than they used to be.
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38. Signing Up to Level Up
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39. Signing Up to Level Up
    Shipping software is different
    than it used to be.
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40. Wednesday, May 29, 13
    

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41. Learning is hard
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42. Wednesday, May 29, 13
    

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43. Not just for new programmers
    classrooms of
    experienced programmers
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44. Signing Up to Level Up
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45. What does this mean?
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    ‣
    Make it easier to get started successfully
    ‣
    Cultivate information-seeking behaviors
    ‣
    Design to develop habits
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46. Wednesday, May 29, 13
    

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47. Now that we have the
    foundation we can do
    better research
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48. Wednesday, May 29, 13
    

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49. We know who to recruit
    for future studies
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50. Signing Up to Level Up
    GitHub Personas
    Coby
    Programmer Enthusiast
    Super user of
    GitHub features
    Matthew
    Teacher
    Uses GitHub as a tool to
    teach programming,
    spread open source
    Mark
    Open Source Maintainer
    Loves GitHub, but has
    issues.
    Liz
    Non-Code Contributor
    Wants to work with
    programmer peers.
    Alyson
    Aspiring Hacker
    Getting started is hard,
    but a PR is magical.
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51. Signing Up to Level Up
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52. Next 6 months
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    ‣
    Ship a new “new user” experience
    ‣ Programmers
    ‣ Non-code contributors
    ‣
    Think about renaming “Pull Requests”
    ‣
    Redesign “Explore”
    ‣
    Redesign “Help”
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53. Science up that design
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54. Let’s talk about you
    Science up that design
    ‣
    PRP an Octostudy
    ‣
    Get into the field
    ‣
    Develop a UXR habit
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55. Science up that design
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56. .com Octostudies
    Science up that design
    ‣
    Repo Next
    ‣
    Wikis
    ‣
    Releases
    ‣
    Pricing
    ‣
    Identity
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57. Science up that design
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58. Science up that design
    Everyone at GitHub is the
    user research team.
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