Zidisha Lenders Demo

Transcript

1. • dfdsfdf • dfsdf • • Lender Growth for Zidisha Claire Lackner
2. Lender Growth for Zidisha Claire Lackner What distinguishes lenders who give multiple times from those who give once? What actions can Zidisha take to encourage lenders to stay?
3. Monthly Lenders Claire Lackner
4. Monthly Lenders Claire Lackner Facebook invitation campaign
5. Lender Retention and Defaults Claire Lackner Among people who loaned their own money in the first 3 months after joining: Retained lenders lose less of their investment.
6. More Diversity, Better Retention Claire Lackner
7. More Diversity, Better Retention Pushing lenders making one loan to make two may improve retention by up to 15%. Among small lenders, loan additions increase 8% over 1 year. Claire Lackner
8. Implementation Claire Lackner Last week's site This week's site
9. about me NAOJ Claire Lackner
10. Claire Lackner Demographics
11. Claire Lackner Comments and Feedback The non-retained sample is down-sampled to have lenders with the same distribution of loans as the retained sample.
12. Claire Lackner Comments on defaulted loans 83 lenders who • invested less than $60 in only one loan • lost more than 50% of their investment Borrower comments for retained lenders use the word repayment more often.
13. Claire Lackner English- language comment sentiment is the same for churned and retained lenders. Comment Sentiment
14. Claire Lackner Group Membership Group membership (lender engagement) does increase with diversity, but not as fast as retention.
15. Claire Lackner Time Between Loans People making more loans space them out, but only when making more than 2 loans.
16. Monthly Lenders Claire Lackner
17. Monthly Lender Deposits Claire Lackner
18. Growth in Retention Claire Lackner The change in retention is calculated by Monte Carlo, replacing a random subsample of people making 1 loan with people making 2-3 loans, controlling for the amount of money loaned and group membership.