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Quem muda o mundo? (Nós.vc)

35f0a285fbf11a7155bb23695c5a270e?s=47 Eduardo Cuducos
April 24, 2014
58

Quem muda o mundo? (Nós.vc)

35f0a285fbf11a7155bb23695c5a270e?s=128

Eduardo Cuducos

April 24, 2014
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  42. Banking Household Goods Discount retail Mobile Personal Computing Online Identifies

    the industries most likely to be transformed by Millennials, the largest generation in American history. “I don’t see the difference between my bank and all the others.” 71% would rather go to the dentist than listen to what banks are saying. 53% don’t think their bank of- fers anything different than other banks. Banking is at the highest risk of disruption. 1 in 3 are open to switching banks in the next 90 days. Methodology: The data represented illumi- nates key findings from the Millennial Disruption Index (MDI), a three-year study of in- dustry disruption at the hands of teens to thirtysomethings. Millennials, a generation born 1981–2000 and more than 84 million strong in the U.S. alone, use technology, collaboration and entrepreneurship to create, transform and reconstruct en- tire industries. As consumers, their expectations are radically different than any generation THE MILLENNIAL DISRUPTION INDEX 3 years • 15 categories • 200+ interviews • 10,000+ respondents All 4 of the leading Banks are among the ten least loved brands by Millennials. Love Risk
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