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Daniel Espinoza
April 27, 2013
Technology
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Selling Premium WordPress Plugins - Stop Riding the Unicycle
Daniel Espinoza
April 27, 2013
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Transcript
SELLING PREMIUM WORDPRESS PLUGINS stop riding the unicycle
@d_espi danielespinoza.me
I WORK AT I BUILD STUFF AT I BLOG AT
MY EXPERIENCE 17 PLUGINS (12 active) 6 MARKETPLACES (4 active)
MY STORY $0 to $7,000/mo in product sales in 17
months
IN BUSINESS YOUR CASH FLOW IS A WHEEL
YOU CAN GET WHERE YOU ARE GOING ON ONE OF
THESE
YOU WILL GET FARTHER ON ONE OF THESE
HERO’S JOURNEY
HERO’S JOURNEY FREELANCER’S
2007: CORPORATE JOB
2008: QUIT MY JOB
THE VISION
THE VISION BE MY OWN BOSS
THE VISION BE MY OWN BOSS WRITE SOME CODE
THE VISION BE MY OWN BOSS WRITE SOME CODE PROFIT!
THE REALITY
THE REALITY LIVING PROJECT TO PROJECT
THE REALITY LIVING PROJECT TO PROJECT MORE WORK THAN WRITING
CODE
THE REALITY LIVING PROJECT TO PROJECT MORE WORK THAN WRITING
CODE STRESS!
None
AUG 2011
AUG 2011 EPIC TWEET “want to build a payment gateway?“
PRODUCTS?
PRODUCTS? FLAT FEE -or- COMMISSION
FLAT FEE
FLAT FEE $65 x 10 hours = $650
COMMISSION
COMMISSION FIRST MONTH SALES: $280
COMMISSION FIRST MONTH SALES: $280 SECOND MONTH SALES: $575
COMMISSION FIRST MONTH SALES: $280 SECOND MONTH SALES: $575 THIRD
MONTH SALES: $1,517
PRODUCTS!
PRODUCTS! FIRST 3 MONTHS SALES $2,372
SPRING 2012 FIRE ALL THE CLIENTS!
0 12.5 25 37.5 50 April May June July Clients
Products
SUMMER 2012 HAVEN’T WE BEEN HERE BEFORE?
None
FALL 2012
None
GOAL
GOAL THREE UNRELATED INCOME STREAMS
GOAL THREE UNRELATED INCOME STREAMS EACH EARNING $5,000 / mo
GOAL THREE UNRELATED INCOME STREAMS EACH EARNING $5,000 / mo
LOCATION INDEPENDENT
None
HERO’S JOURNEY FREELANCER’S
FREELANCER’S YOUR HERO’S JOURNEY
1. DREAM IT
PRODUCT IDEAS SCRATCH YOUR OWN ITCH MOVE IMPROVE CONNECT
PRODUCT IDEAS SCRATCH MOVE LATERALLY IMPROVE CONNECT
PRODUCT IDEAS SCRATCH MOVE IMPROVE ANOTHER IDEA CONNECT
PRODUCT IDEAS SCRATCH MOVE IMPROVE CONNECT THE UNCONNECTED
2. BUILD IT
WRITE AWESOME CODE USE STANDARDS TEST DOCUMENT PLAY DESIGN
WRITE AWESOME CODE USE TEST EVERYTHING DOCUMENT PLAY DESIGN
WRITE AWESOME CODE USE TEST DOCUMENT YOUR CODE PLAY DESIGN
WRITE AWESOME CODE USE TEST DOCUMENT PLAY DESIGN FOR YOUR
GRANDMA
WRITE AWESOME CODE USE TEST DOCUMENT PLAY NICE WITH OTHERS
DESIGN
3. SUPPORT IT
HELP WANTED COVER 4 AREAS OF SUPPORT DEFINE STATIC
HELP WANTED COVER DEFINE HOW TO GET HELP STATIC
HELP WANTED COVER DEFINE STATIC DOCUMENTATION IS GOLD
4. SELL IT
SET A PRICE
SETUP SHOP YOURS THEIRS
NOW YOU ARE A MARKETER (and that’s not a bad
thing)
EXPECTATIONS
None
IT TAKES TIME
IT TAKES TIME NICHE ROCKS
IT TAKES TIME NICHE ROCKS START NOW
EXAMPLES
DREAM IT BUILD IT SUPPORT IT SELL IT
THANKS! @d_espi danielespinoza.me