Selling Premium WordPress Plugins - Stop Riding the Unicycle

Transcript

1. SELLING PREMIUM WORDPRESS PLUGINS stop riding the unicycle
2. @d_espi danielespinoza.me
3. I WORK AT I BUILD STUFF AT I BLOG AT
4. MY EXPERIENCE 17 PLUGINS (12 active) 6 MARKETPLACES (4 active)
5. MY STORY $0 to $7,000/mo in product sales in 17 months
6. IN BUSINESS YOUR CASH FLOW IS A WHEEL
7. YOU CAN GET WHERE YOU ARE GOING ON ONE OF THESE
8. YOU WILL GET FARTHER ON ONE OF THESE
9. HERO’S JOURNEY
10. HERO’S JOURNEY FREELANCER’S
11. 2007: CORPORATE JOB
12. 2008: QUIT MY JOB
13. THE VISION
14. THE VISION BE MY OWN BOSS
15. THE VISION BE MY OWN BOSS WRITE SOME CODE
16. THE VISION BE MY OWN BOSS WRITE SOME CODE PROFIT!
17. THE REALITY
18. THE REALITY LIVING PROJECT TO PROJECT
19. THE REALITY LIVING PROJECT TO PROJECT MORE WORK THAN WRITING CODE
20. THE REALITY LIVING PROJECT TO PROJECT MORE WORK THAN WRITING CODE STRESS!
22. AUG 2011
23. AUG 2011 EPIC TWEET “want to build a payment gateway?“
24. PRODUCTS?
25. PRODUCTS? FLAT FEE -or- COMMISSION
26. FLAT FEE
27. FLAT FEE $65 x 10 hours = $650
28. COMMISSION
29. COMMISSION FIRST MONTH SALES: $280
30. COMMISSION FIRST MONTH SALES: $280 SECOND MONTH SALES: $575
31. COMMISSION FIRST MONTH SALES: $280 SECOND MONTH SALES: $575 THIRD MONTH SALES: $1,517
32. PRODUCTS!
33. PRODUCTS! FIRST 3 MONTHS SALES $2,372
34. SPRING 2012 FIRE ALL THE CLIENTS!
35. 0 12.5 25 37.5 50 April May June July Clients Products
36. SUMMER 2012 HAVEN’T WE BEEN HERE BEFORE?
38. FALL 2012
40. GOAL
41. GOAL THREE UNRELATED INCOME STREAMS
42. GOAL THREE UNRELATED INCOME STREAMS EACH EARNING $5,000 / mo
43. GOAL THREE UNRELATED INCOME STREAMS EACH EARNING $5,000 / mo LOCATION INDEPENDENT
45. HERO’S JOURNEY FREELANCER’S
46. FREELANCER’S YOUR HERO’S JOURNEY
47. 1. DREAM IT
48. PRODUCT IDEAS SCRATCH YOUR OWN ITCH MOVE IMPROVE CONNECT
49. PRODUCT IDEAS SCRATCH MOVE LATERALLY IMPROVE CONNECT
50. PRODUCT IDEAS SCRATCH MOVE IMPROVE ANOTHER IDEA CONNECT
51. PRODUCT IDEAS SCRATCH MOVE IMPROVE CONNECT THE UNCONNECTED
52. 2. BUILD IT
53. WRITE AWESOME CODE USE STANDARDS TEST DOCUMENT PLAY DESIGN
54. WRITE AWESOME CODE USE TEST EVERYTHING DOCUMENT PLAY DESIGN
55. WRITE AWESOME CODE USE TEST DOCUMENT YOUR CODE PLAY DESIGN
56. WRITE AWESOME CODE USE TEST DOCUMENT PLAY DESIGN FOR YOUR GRANDMA
57. WRITE AWESOME CODE USE TEST DOCUMENT PLAY NICE WITH OTHERS DESIGN
58. 3. SUPPORT IT
59. HELP WANTED COVER 4 AREAS OF SUPPORT DEFINE STATIC
60. HELP WANTED COVER DEFINE HOW TO GET HELP STATIC
61. HELP WANTED COVER DEFINE STATIC DOCUMENTATION IS GOLD
62. 4. SELL IT
63. SET A PRICE
64. SETUP SHOP YOURS THEIRS
65. NOW YOU ARE A MARKETER (and that’s not a bad thing)
66. EXPECTATIONS
68. IT TAKES TIME
69. IT TAKES TIME NICHE ROCKS
70. IT TAKES TIME NICHE ROCKS START NOW
71. EXAMPLES
72. DREAM IT BUILD IT SUPPORT IT SELL IT
73. THANKS! @d_espi danielespinoza.me