SEO trends in 2013
The world of SEO is always changing and adapting each
and every new rule and technique can be challenging.
You do not want to be left behind, especially when the
internet is so intense and becoming increasingly popular
It’s even more important for those who have been
affected by the Google Panda and Penguin updates to
apply these tricks and trips in the future so you won’t be
in danger of losing page rankings.
Let’s face it, Social Media is now a part of SEO and
therefore will influence your page rankings. The most
popular are Facebook and twitter and according to some
‘rumours’ Facebook may be releasing its very own search
engine which is very exciting!
In 2013 the demand for white hat SEO
professionals has been greater than ever before.
An increasing amount of people understand that
it’s a cost effective way of gaining long term
We have seen Google+ shine in 2013 as businesses want
to be one step above the game. Just like Twitter, once it
was launched it wasn’t popular but this soon changed as
people were becoming more familiar with the benefits it
offers. Some benefits of Google + is that it allows more
direct and personal relationships as you can create your
In 2012, Google introduced ‘Google tag manager. A
year onwards, this free tool has becoming increasingly
popular as it helps you sort out code overload as it
manages and tracks all of your tags allowing you to
better track your visitors and improve customer
Press releases are effective for SEO purposes as it
allows your company both visibility and publicity
due to your content being picked by you a variety
of media outlets. In 2013, more and more users
are beginning to understand that it will only be
effective if you use quality press release sites.
This has always been an essential factor to ranking
high on search engines. It’s important that your title tag
is accurate because this is what both humans and
search engines use to determine what the webpage is
In 2012 a lot of people were making the mistake of
giving each page the same title tag. This isn’t a good
idea as it isn’t specific and doesn’t follow Google’s
guidelines and you will be penalised for it.
There is a huge amount of pressure for your
content to be relevant, informative and
engaging as this determines whether or not
you get a sale.
Link building techniques
SEO specialists are beginning to realise that
both users and search engines hate links to
spam and irrelevant websites. The right
approach will allow you better page
rankings, good ROI and a respectable