Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Every API Needs a Product Manager
Search
Elie
March 25, 2014
Technology
1
110
Every API Needs a Product Manager
Slides from my talk at APIdays Madrid, May 2013
Elie
March 25, 2014
Tweet
Share
More Decks by Elie
See All by Elie
Bitcoin API: Is Money Becoming Programmable?
elie
1
270
10 European Tech Events That YOU Should Attend
elie
4
8.3k
Other Decks in Technology
See All in Technology
関係性が駆動するアジャイル──GPTに人格を与えたら、対話を通してふりかえりを習慣化できた話
mhlyc
0
130
フルカイテン株式会社 エンジニア向け採用資料
fullkaiten
0
9k
extension 現場で使えるXcodeショートカット一覧
ktombow
0
210
Shirankedo NOCで見えてきたeduroam/OpenRoaming運用ノウハウと課題 - BAKUCHIKU BANBAN #2
marokiki
0
150
Function calling機能をPLaMo2に実装するには / PFN LLMセミナー
pfn
PRO
0
930
綺麗なデータマートをつくろう_データ整備を前向きに考える会 / Let's create clean data mart
brainpadpr
2
100
M5製品で作るポン置きセルラー対応カメラ
sayacom
0
150
リーダーになったら未来を語れるようになろう/Speak the Future
sanogemaru
0
280
How to achieve interoperable digital identity across Asian countries
fujie
0
120
AI Agentと MCP Serverで実現する iOSアプリの 自動テスト作成の効率化
spiderplus_cb
0
500
Modern_Data_Stack最新動向クイズ_買収_AI_激動の2025年_.pdf
sagara
0
210
LLM時代にデータエンジニアの役割はどう変わるか?
ikkimiyazaki
0
240
Featured
See All Featured
Optimizing for Happiness
mojombo
379
70k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
114
20k
GitHub's CSS Performance
jonrohan
1032
460k
The Power of CSS Pseudo Elements
geoffreycrofte
79
6k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3.1k
How STYLIGHT went responsive
nonsquared
100
5.8k
What's in a price? How to price your products and services
michaelherold
246
12k
Automating Front-end Workflow
addyosmani
1371
200k
Raft: Consensus for Rubyists
vanstee
139
7.1k
Rebuilding a faster, lazier Slack
samanthasiow
84
9.2k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.2k
Transcript
Every Cloud Service Needs API Product Manager The marketer’s point
of view
@Elie__ “API” VS “Product”
@Elie__ “My API is my product” They say:
@Elie__ Are they wrong? “A mean rather than an end”
Headline should look like this @Elie__ API = Deliver a
Product ≠ Product. = A way to access an app.
Headline should look like this @Elie__ “Their product is delivered
through an API.” All we can say? But still, it feels wrong
@Elie__ No APIs Before the Product Manager Came in
Headline should look like this @Elie__ Now Everybody Knows About
APIs B2C / Prosumers
Headline should look like this @Elie__ Made APIs popular: EC2,
S3... Productization by
Headline should look like this @Elie__ Wait. “Productization?” It sounds
bad but...
Headline should look like this @Elie__ Building products That’s what
they do
Headline should look like this @Elie__ Before productization Only potential
Headline should look like this @Elie__ After productization Usable
@Elie__ Productization Is Vital
@Elie__ To Sell
@Elie__ Bezos didn’t invent REST, Jobs didn’t invent touchscreens Product
Management Is Key
@Elie__ Hum. Not convinced?
@Elie__ Know this startup? = 100% API-driven
@Elie__ Know this guy? Ex Product Manager @Amazon
@Elie__ API Veterans
@Elie__ Not a single person But still, the product was
an API
@Elie__ “As a service” Means you are Selling a Product,
Not a Service
@Elie__ Classic definitions Still valid?
@Elie__ = Physical Goods
@Elie__ = Immaterial SERVICE
@Elie__ Can’t Touch MP3s But I can listen to it
@Elie__ = The way the product is delivered Pay attention
to the “as a”
“SaaS”, “Web Service”... = Business Model / Marketing Notion
= “Get the advantages of a product, but consume it like a service.”
@Elie__ “Products” are Consistent While “Services” are Not
@Elie__ “Products” YOU pick them.
@Elie__ “Services” THEY perform.
@Elie__ Consistency VS uncertainty
@Elie__ Companies want to deliver products, not services.
@Elie__ “Your most valuable assets walk in and out of
the door every day.” A Service Company
@Elie__ “To create a service business you can sell, do
whatever you can to make your business have a product and a formula that predictably delivers results.” David Ogilvy
@Elie__ MUST be products Bottom line:
@Elie__ Turning Your API Service into a Product
Headline should look like this @Elie__ Again (I don’t own
stocks)
Headline should look like this @Elie__ 1- Name it 2-
Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it Follow the recipe: Let’s try with an API?
Headline should look like this @Elie__ 1- Name it 2-
Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS ‣Proprietary MTA See how it works Thanks P&G!
@Elie__ The API Manager makes the magic happen
I've studied philosophy but my head ended up in the
cloud. ! Head of Marketing @Mailjet Follow me @Elie__ @Elie__ About Me
See ya! elie.li speakerdeck.com/elie @Elie__