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Every API Needs a Product Manager

Elie
March 25, 2014

Every API Needs a Product Manager

Slides from my talk at APIdays Madrid, May 2013

Elie

March 25, 2014
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  1. Headline should look like this @Elie__ API = Deliver a

    Product ≠ Product. = A way to access an app.
  2. Headline should look like this @Elie__ “Their product is delivered

    through an API.” All we can say? But still, it feels wrong
  3. “SaaS”, “Web Service”... = Business Model / Marketing Notion 


    = “Get the advantages of a product, but consume it like a service.”
  4. @Elie__ “Your most valuable assets walk in and out of

    the door every day.” A Service Company
  5. @Elie__ “To create a service business you can sell, do

    whatever you can to make your business have a product and a formula that predictably delivers results.” David Ogilvy
  6. Headline should look like this @Elie__ 1- Name it 2-

    Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it Follow the recipe: Let’s try with an API?
  7. Headline should look like this @Elie__ 1- Name it 2-

    Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS ‣Proprietary MTA See how it works Thanks P&G!
  8. I've studied philosophy but my head ended up in the

    cloud. ! Head of Marketing @Mailjet Follow me @Elie__ @Elie__ About Me