Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Every API Needs a Product Manager
Search
Elie
March 25, 2014
Technology
1
99
Every API Needs a Product Manager
Slides from my talk at APIdays Madrid, May 2013
Elie
March 25, 2014
Tweet
Share
More Decks by Elie
See All by Elie
Bitcoin API: Is Money Becoming Programmable?
elie
1
270
10 European Tech Events That YOU Should Attend
elie
4
8.2k
Other Decks in Technology
See All in Technology
rootlessコンテナのすゝめ - 研究室サーバーでもできる安全なコンテナ管理
kitsuya0828
3
380
強いチームと開発生産性
onk
PRO
34
11k
The Role of Developer Relations in AI Product Success.
giftojabu1
0
120
Why does continuous profiling matter to developers? #appdevelopercon
salaboy
0
190
信頼性に挑む中で拡張できる・得られる1人のスキルセットとは?
ken5scal
2
530
Engineer Career Talk
lycorp_recruit_jp
0
160
Incident Response Practices: Waroom's Features and Future Challenges
rrreeeyyy
0
160
【Pycon mini 東海 2024】Google Colaboratoryで試すVLM
kazuhitotakahashi
2
500
Lambdaと地方とコミュニティ
miu_crescent
2
370
ExaDB-D dbaascli で出来ること
oracle4engineer
PRO
0
3.8k
OCI Vault 概要
oracle4engineer
PRO
0
9.7k
Amplify Gen2 Deep Dive / バックエンドの型をいかにしてフロントエンドへ伝えるか #TSKaigi #TSKaigiKansai #AWSAmplifyJP
tacck
PRO
0
380
Featured
See All Featured
Unsuck your backbone
ammeep
668
57k
YesSQL, Process and Tooling at Scale
rocio
169
14k
Documentation Writing (for coders)
carmenintech
65
4.4k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
48k
4 Signs Your Business is Dying
shpigford
180
21k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
506
140k
KATA
mclloyd
29
14k
The Cost Of JavaScript in 2023
addyosmani
45
6.7k
Done Done
chrislema
181
16k
How to Think Like a Performance Engineer
csswizardry
20
1.1k
Building Adaptive Systems
keathley
38
2.3k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Transcript
Every Cloud Service Needs API Product Manager The marketer’s point
of view
@Elie__ “API” VS “Product”
@Elie__ “My API is my product” They say:
@Elie__ Are they wrong? “A mean rather than an end”
Headline should look like this @Elie__ API = Deliver a
Product ≠ Product. = A way to access an app.
Headline should look like this @Elie__ “Their product is delivered
through an API.” All we can say? But still, it feels wrong
@Elie__ No APIs Before the Product Manager Came in
Headline should look like this @Elie__ Now Everybody Knows About
APIs B2C / Prosumers
Headline should look like this @Elie__ Made APIs popular: EC2,
S3... Productization by
Headline should look like this @Elie__ Wait. “Productization?” It sounds
bad but...
Headline should look like this @Elie__ Building products That’s what
they do
Headline should look like this @Elie__ Before productization Only potential
Headline should look like this @Elie__ After productization Usable
@Elie__ Productization Is Vital
@Elie__ To Sell
@Elie__ Bezos didn’t invent REST, Jobs didn’t invent touchscreens Product
Management Is Key
@Elie__ Hum. Not convinced?
@Elie__ Know this startup? = 100% API-driven
@Elie__ Know this guy? Ex Product Manager @Amazon
@Elie__ API Veterans
@Elie__ Not a single person But still, the product was
an API
@Elie__ “As a service” Means you are Selling a Product,
Not a Service
@Elie__ Classic definitions Still valid?
@Elie__ = Physical Goods
@Elie__ = Immaterial SERVICE
@Elie__ Can’t Touch MP3s But I can listen to it
@Elie__ = The way the product is delivered Pay attention
to the “as a”
“SaaS”, “Web Service”... = Business Model / Marketing Notion
= “Get the advantages of a product, but consume it like a service.”
@Elie__ “Products” are Consistent While “Services” are Not
@Elie__ “Products” YOU pick them.
@Elie__ “Services” THEY perform.
@Elie__ Consistency VS uncertainty
@Elie__ Companies want to deliver products, not services.
@Elie__ “Your most valuable assets walk in and out of
the door every day.” A Service Company
@Elie__ “To create a service business you can sell, do
whatever you can to make your business have a product and a formula that predictably delivers results.” David Ogilvy
@Elie__ MUST be products Bottom line:
@Elie__ Turning Your API Service into a Product
Headline should look like this @Elie__ Again (I don’t own
stocks)
Headline should look like this @Elie__ 1- Name it 2-
Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it Follow the recipe: Let’s try with an API?
Headline should look like this @Elie__ 1- Name it 2-
Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS ‣Proprietary MTA See how it works Thanks P&G!
@Elie__ The API Manager makes the magic happen
I've studied philosophy but my head ended up in the
cloud. ! Head of Marketing @Mailjet Follow me @Elie__ @Elie__ About Me
See ya! elie.li speakerdeck.com/elie @Elie__