HubUx - A Unique Approach To Sampling

Transcript

1. A Unique Approach to Sampling Hubux
2. 30% of respondents in a study with 1,000 participants were bots based out of China. Tia Maurer, P&G’s Group Scientist “
3. We address fraud & professional respondents by… •Red herrings in screener •Social recruiting on Facebook, LinkedIn, Instagram, Twitter & Snap 3
4. Social Recruiting for Surveys 4 Our Social Recruits come from social ads on all networks. This gives us comprehensive reach to find any audience…globally. 4 Ex. Field Dashboard 26% IR Reach 1,435,031 Unique Link Clicks 31,798 Total Start Survey 5,537 Survey Term 3,191 Survey Dropout 884 Qualified Complets 1,461 Field Monitoring Dashboard
5. Social Recruiting for Qualitative 5 5 Sample Project FB IR Est. Reach 1,435,031 Unique Link Clicks 31,798 Total Start Survey 5,537 Survey Term 3,191 Survey Dropout 884 Survey Qualified 1,461 Confirmed 1,000 Awaiting 192 Declined 115 Maybe 77 Bounce back 77 Double Opt-in 846 Field Monitoring Dashboard Calendar Items Email or SMS Reminders Transparent Incentive
6. Keys to Successful Social
7. Video out performs images on social recruiting 3x
9. We’d ❤ to partner! sales@hubux.com Hubux