purpose of a company is to earn more money than it spends so that it can produce a profit. So it’s not surprising that we spend a lot of time talking about how much things cost. Whether you’re buying materials or reviewing a budget, you may find yourself frequently asking about prices or costs. The most common way to do this is with the expression “how much.” So you might say “how much does it cost?” or “how much are you asking?” In this case, the “asking” price is the seller’s starting price. Of course, you might ask very directly about price, with a question like “could you tell me the price” or “what will it cost” for something. • How much are you asking for these printers? • Could you tell me the price on this machine? • What will it cost for three additional phone lines? • So how much does it cost us to make each unit? One interesting thing about the word “cost:” we can say the machine costs $5,000. And we can say it cost us $500 to fix the machine. So, a thing can “cost” money and it can also “cost” you money. You might say that something is “too expensive,” or that the price is “high.” But you might also say you can’t “afford” something. • I’m sorry, but that’s too expensive. • That seems really high compared to other companies. • I don’t think we can afford that. • I’m afraid that’s out of our price range.