Werx • Overview of Creative • Overview of Technology • Overview of Application • Marketing and Branding Case studies • CMS & CRM Case studies • Social Network Case studies • Mobile Case studies
Marketing Campaign Management Electronic Direct Mailers (eDM) – Design and Layout Email Broadcast Service Viral Marketing Campaign SEM & SEO - Google Adwords - Online Banner Production - MSN, Yahoo, Facebook
engages the user on a more interactive level; while educating about the benefits of owning a Lexus Hybrid car. Industry: • Automotive Format: • Online Campaign Technologies used: • XML • Actionscript 3 • Content Delivery Network Lexus Hybrid Range – Power of H Website Stats (Period 5 months) 189,224 Total Visits 175,048 Absolute Unique Visitors 794,382 Pageviews 470,686 Unique Pageviews 4.20 Average Pageviews per Visit
Asia website as a gateway to other regional sites. Industry: • Automotive Technologies used: • XML • Actionscript 3 • Content Delivery Network Lexus Asia
The objective was to expand HP’s foothold in this region via HP (premium brand) and Compaq (value brand) dual brand marketing strategy. Strategy We were to outline Compaq’s approachable by allowing users to value the PC brand personality. In addition, to build awareness and brand preference via interaction, though a highly diversified media landscape in various markets. Solution A main focus of the site is the competition ‘Stickman Wants a Name’, with the chance to by proposing a name of Compaq mascot, Stickman. The competition captures a marketing database, and encourages repeat visitors through a viral email feature. Website Stats (Period 3 months) 68,911 Total Visits 780 million impressions Over 1.4 million downloads
develop a Korean (bi-lingual) site with a flexible CMS to manage key sections of the site. Sennheiser AP – Sennheiser Korea Functions: • Content Management System • Page Manager • Product Catalog Module • Press Release Module • Resource Manager • Compare products • Mailing List subscription • User Administration System • Tracking and Analytics • Google Map Integration http://www.sennheiserkorea.co.kr
need to efficiently manage the content where crisis management and public awareness was key to their communications. Singapore Red Cross Functions: • Content Management System • Wordpress Engine • Mobile Optimisation • Mailing List subscription • User Administration System • Tracking and Analytics • Restricted access for Committee Members; Resource & Documents Module http://www.redcross.org.sg/
and re-establishing its online presence. The website was to provide customers with personal attention and support through the confusing task of colour selection. The solution: segmenting content based on user interaction and limiting the points of entries of the product catalogue. • Target audience: young working adults and new home-owners • To be highly interactive and also provide an interactive tool to allowed users to select which part of the house they wanted to work on. • A similar layout and concept to Dulux.co.uk was used but with a slight Singapore spin, without compromising its corporate image * Finalist in Best Consumer/Marketing Website in the Asia Interactive Awards * Finalist in Best Consumer/Marketing Website in the Asia Interactive Awards Dulux Singapore
where L'Oréal uses its beauty and haircare products to help raise funds for their beneficiaries. How it works: Each day, a product from one of L'Oréal brands will be sold at half it's regular retail price, based on a theme for the month. The thematic product will be refreshed after 48 hours or until it is out of stock, following which a new product will be put up for sale. A redemption voucher will be sent once the purchase is confirmed. L’Oreal Singapore – Deals That Heal
launch; Spottiswoode Residences To complement the website; the mobile site was designed to promote the property, with interactive features. • Location site map •Google Map • Choice of unit •View of availability of Units • Read Me Later • Send web url via email, facebook, twitter •My Guide •Driving directions •Business listings •Find nearby places with the Places icon (eg, MRT, ATM, Schools, Shopping Centre, Bus interchange, Places of worship) Spottiswoode Residences http://m.spottiswoode.com.sg/home.php
Campaign Details & Mechanics TV characters have escaped from the VIERA 3D TV • User are encouraged to capture these characters and complete their scorecard. Top 10 registrants who complete in the fastest time wins! • Mobile site was designed to allow users to register, login and upload efficiently • Features: • Registration & Login • Interactive Scorecard for user to upload and manage character images • FACEBOOK: Share and LIKE functions • Microsite was designed to incorporate Facebook feeds; which had tips on where and when the characters will be making appearances • Setup of Facebook Group page and management during the campaign
using the Google maps. • Find nearby properties using Location- based service. • Browse all the properties in the listing. • View the images such as floor plan, site plan, and more. • Play videos using the built-in media player. • Contact the agent immediately by SMS, e- mail, or voice call. How does it Work? • Property list > Detailed Property info > Contact Agent / Property developer • Find OrangeTee properties via Map OrangeTee iPhone App http://itunes.apple.com/sg/app/orangetee/id375116363?mt=8
marcelosomers
marktimemedia
keathley
frankvandijk
mkilby
sarafernandez
rakko
carmenintech
jlugia
michaelherold
mza
mayatellez
