Buzzfeed Quizzes

Tanner Ringerud, director of editorial development at Buzzfeed, presented insights into Buzzfeed's success with news quizzes at the Hacks/Hackers NYC meetup, "Win the News Quiz" on April 30, 2014.

Transcript

1. BuzzFeed Quizzes Tanner Ringerud Director of Editorial Development
2. Quizzes are not new. • 13,000 Views • 4,900 Social Views • 26,000 Views • 3,800 Social Views
3. Experimentation = Success • 3,900,000 Views • 824,000 Facebook shares • 2,400 Tweets
4. Experimentation = Success • 3,500,000 Views • 271,000 Facebook shares • 3,650 Tweets
5. Pair the right story with the right format.
6. Pair the right story with the right format. • 20,250,000 Views • 639,000 Facebook shares • 27,500 Tweets • 238,600 Views • 590 Facebook shares • 140 Tweets
7. • 1,900,000 Views • 29,800 Facebook shares • 1,380 Tweets • 1,100,000 Views • 56,700 Facebook shares • 2,520 Tweets
9. BuzzFeed editors and writers create about 8 quizzes per day.
11. = 89% completion rate = 91% completion rate = 98% completion rate
12. 14% shared this result 2% shared this result
13. • 42 million views • 40 million social views • 881,000 Facebook shares • 15,300 Tweets • Over 31,000,000 views in two days. • Almost 30,000,000 of those views were social.
14. • # of people who got Wyoming: 2,700,000 million • # people living in Wyoming: about 582,000
15. • # of people who got Wyoming: 2,700,000 • # people living in Wyoming: about 582,000
16. Trivia Quizzes
17. Checklist Quizzes
18. • 192 checklist quizzes made by writers and editors • 77% completion rate
19. THANKS! tanner@buzzfeed.com