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Introduction to Growth Hacking

Introduction to Growth Hacking

An introduction given at Tech Wednesday on Growth Hacking.

Jeremy Walker

July 17, 2013
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  1. Tech  Wednesday  –  17th  July  2013   @iHiD   Introduc=on

     to  Growth  Hacking   Jeremy  Walker  -­‐  @iHiD  
  2. Tech  Wednesday  –  17th  July  2013   @iHiD   Go

     to  TwiIer.  Find  @iHiD.     Follow  me.  
  3. Tech  Wednesday  –  17th  July  2013   @iHiD   Go

     to  TwiIer.  Find  @iHiD.     Retweet  my  last  tweet.  
  4. Tech  Wednesday  –  17th  July  2013   @iHiD   So

     you  have  no     marke=ng  budget.  
  5. Tech  Wednesday  –  17th  July  2013   @iHiD   So

     you  have  no  brand  recogni=on   and  no-­‐one  cares  about  you.  
  6. Tech  Wednesday  –  17th  July  2013   @iHiD   You’re

     agile,  lean  and     constantly  pivo=ng.  
  7. Tech  Wednesday  –  17th  July  2013   @iHiD   0

      500,000   1,000,000   1,500,000   2,000,000   2,500,000   Today   6  Months   12  Months   18  Months   24  Months   Users,  Money,  Power!!  
  8. Tech  Wednesday  –  17th  July  2013   @iHiD   You

     must  become  a     growth  hacker.  
  9. Tech  Wednesday  –  17th  July  2013   @iHiD   A

     growth  hacking  has     lots  of  jobs.    
  10. Tech  Wednesday  –  17th  July  2013   @iHiD   Most

     of  these  will  not  scale   when  you  become  big.  
  11. Tech  Wednesday  –  17th  July  2013   @iHiD   When

     you’re  big,  hire  marketers.   For  now  –  hack.  
  12. Tech  Wednesday  –  17th  July  2013   @iHiD   What

     must  you  do  to  be  a   growth  hacker?  
  13. Tech  Wednesday  –  17th  July  2013   @iHiD   Firstly,

     drive  traffic  to  your  site.  
  14. Tech  Wednesday  –  17th  July  2013   @iHiD   Cold

     call,  email,  tweet  everyone   who  might  care.  
  15. Tech  Wednesday  –  17th  July  2013   @iHiD   Talk

     to  people  in  the  street.  
  16. Tech  Wednesday  –  17th  July  2013   @iHiD   Give

     your  business  cards  that   just  contain  your  website’s  URL.  
  17. Tech  Wednesday  –  17th  July  2013   @iHiD   Annoy

     everyone  everywhere  by   talking  about  your  product.  
  18. Tech  Wednesday  –  17th  July  2013   @iHiD   Use

     every  free  Google  Adwords   voucher  you  can  find.  
  19. Tech  Wednesday  –  17th  July  2013   @iHiD   Write

     guest  blog  posts  about   what  you’re  doing  everywhere.  
  20. Tech  Wednesday  –  17th  July  2013   @iHiD   Go

     to  meetups  and  network.     Beg  friends  for  introduc=ons.  
  21. Tech  Wednesday  –  17th  July  2013   @iHiD   Write

     varied  interes=ng  Tweets.  Be   (or  sound)  rounded,  fun  and  smart.  
  22. Tech  Wednesday  –  17th  July  2013   @iHiD   Write

     tweets  about     other  interes=ng  products  and   ar=cles  in  your  space.  
  23. Tech  Wednesday  –  17th  July  2013   @iHiD   Get

     retweeted  to  gain  followers.    
  24. Tech  Wednesday  –  17th  July  2013   @iHiD   Find

     influencers  in  your  market  and   ask  them  personally  for  retweets.    
  25. Tech  Wednesday  –  17th  July  2013   @iHiD   Search

     and  respond  daily  to   every  Tweet  about  you.  
  26. Tech  Wednesday  –  17th  July  2013   @iHiD   Sporadically

     encourage  traffic   from  TwiIer  to  your  site.  
  27. Tech  Wednesday  –  17th  July  2013   @iHiD   Make

     simple,  funny     YouTube  videos.  
  28. Tech  Wednesday  –  17th  July  2013   @iHiD   Then

     promote  this  content   everywhere.  
  29. Tech  Wednesday  –  17th  July  2013   @iHiD   Learn

     to  use  Reddit,  Digg     and  Google+.  
  30. Tech  Wednesday  –  17th  July  2013   @iHiD   Talk

     to  your  target  market   wherever  they  hang  out  online.  
  31. Tech  Wednesday  –  17th  July  2013   @iHiD   Now

     convert  this  traffic  to   registered  members.  
  32. Tech  Wednesday  –  17th  July  2013   @iHiD   Make

     signing  up  clear,  simple     and  appealing.  
  33. Tech  Wednesday  –  17th  July  2013   @iHiD   Use

     Mixpanel  to  analyze  ac=vity   (not  Google  Analy=cs).  
  34. Tech  Wednesday  –  17th  July  2013   @iHiD   Give

     free  trials.  All  you  care   about  for  now  is  adop=on.  
  35. Tech  Wednesday  –  17th  July  2013   @iHiD   Every

     user  who  signs  up  is  now   one  of  your  marke=ng  team.  
  36. Tech  Wednesday  –  17th  July  2013   @iHiD   Write

     a  relevant,  personal   email  to  each  signup.  
  37. Tech  Wednesday  –  17th  July  2013   @iHiD   Offer

     them  cash  for  each  signup   who  makes  you  money.  
  38. Tech  Wednesday  –  17th  July  2013   @iHiD   Value

     them.  Build  stuff  for  them.   Write  case  studies  about  them.  
  39. Tech  Wednesday  –  17th  July  2013   @iHiD   Make

     your  product  good  enough   that  they  want  to  talk  about  you.  
  40. Tech  Wednesday  –  17th  July  2013   @iHiD   Your

     target  is  to  grow  at     10%  per  week.  
  41. Tech  Wednesday  –  17th  July  2013   @iHiD   If

     you  have  100  users  today.  
  42. Tech  Wednesday  –  17th  July  2013   @iHiD   And

     you  get  10  new  users     next  week.  
  43. Tech  Wednesday  –  17th  July  2013   @iHiD   Then

     11  new  users     the  week  amer.  
  44. Tech  Wednesday  –  17th  July  2013   @iHiD   And

     keep  going  at     10%  per  week….  
  45. Tech  Wednesday  –  17th  July  2013   @iHiD   In

     two  years  =me  you’ll  have…  
  46. Tech  Wednesday  –  17th  July  2013   @iHiD   Meduca=on

     grew  from  3,000   monthly  users  to  30,000  in  5  months   at  10%  growth  per  week.  
  47. Tech  Wednesday  –  17th  July  2013   @iHiD   We

     stalk  everyone  who  uses  us   to  understand  why  they’re  there.  
  48. Tech  Wednesday  –  17th  July  2013   @iHiD   We

     email  users  to  say  thanks   when  they  contribute.  
  49. Tech  Wednesday  –  17th  July  2013   @iHiD   We

     email  users  to  say  sorry  if   they  hit  a  404  or  a  500.  
  50. Tech  Wednesday  –  17th  July  2013   @iHiD   We

     email  users  to  ask  what  we   could  be  doing  beIer.  
  51. Tech  Wednesday  –  17th  July  2013   @iHiD   These

     are  personal,     hand-­‐typed  emails.  
  52. Tech  Wednesday  –  17th  July  2013   @iHiD   From

     this,  we  found  80  uni  reps   who  growth  hack  for  us.  
  53. Tech  Wednesday  –  17th  July  2013   @iHiD   They

     talk  about  us  in  lectures.  
  54. Tech  Wednesday  –  17th  July  2013   @iHiD   They

     send  emails  in  their     internal  mailing  lists.  
  55. Tech  Wednesday  –  17th  July  2013   @iHiD   They

     share  content  and  links  on   their  Facebook  groups.  
  56. Tech  Wednesday  –  17th  July  2013   @iHiD   It’s

     boring,  omen  demoralising   and  hard  work.  
  57. Tech  Wednesday  –  17th  July  2013   @iHiD   But

     when  you  get  to  1,000%  growth   in  five  months,  it’s  worth  it.  
  58. Tech  Wednesday  –  17th  July  2013   @iHiD   Growth

     hacking  should  be  agile.   MVP  techniques  with  your  market.  
  59. Tech  Wednesday  –  17th  July  2013   @iHiD   Geqng

     irrelevant  users  is  a  waste  of   =me  and  a  painful  distrac=on.  
  60. Tech  Wednesday  –  17th  July  2013   @iHiD   Un=l

     you  achieve  cri=cal  mass,  if   you  stop,  your  growth  will  stop.  
  61. Tech  Wednesday  –  17th  July  2013   @iHiD   We’ve

     barely  scraped  the  top  of   the  growth  hacking  iceburg.  
  62. Tech  Wednesday  –  17th  July  2013   @iHiD   Ask

     me  stuff.   Jeremy  Walker  -­‐  @iHiD