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Introduction to Growth Hacking
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Jeremy Walker
July 17, 2013
Technology
3
170
Introduction to Growth Hacking
An introduction given at Tech Wednesday on Growth Hacking.
Jeremy Walker
July 17, 2013
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Transcript
Tech Wednesday – 17th July 2013 @iHiD Introduc=on
to Growth Hacking Jeremy Walker -‐ @iHiD
Tech Wednesday – 17th July 2013 @iHiD Let’s
start with an experiment.
Tech Wednesday – 17th July 2013 @iHiD
Tech Wednesday – 17th July 2013 @iHiD Go
to TwiIer. Find @iHiD. Follow me.
Tech Wednesday – 17th July 2013 @iHiD Go
to TwiIer. Find @iHiD. Retweet my last tweet.
Tech Wednesday – 17th July 2013 @iHiD Experiment
status: Success.
Tech Wednesday – 17th July 2013 @iHiD What’s
growth hacking?
Tech Wednesday – 17th July 2013 @iHiD You’re
a startup.
Tech Wednesday – 17th July 2013 @iHiD You
have no money.
Tech Wednesday – 17th July 2013 @iHiD So
you have no marke=ng budget.
Tech Wednesday – 17th July 2013 @iHiD You’re
new to the market.
Tech Wednesday – 17th July 2013 @iHiD So
you have no brand recogni=on and no-‐one cares about you.
Tech Wednesday – 17th July 2013 @iHiD
Tech Wednesday – 17th July 2013 @iHiD You’re
agile, lean and constantly pivo=ng.
Tech Wednesday – 17th July 2013 @iHiD
Tech Wednesday – 17th July 2013 @iHiD BUT…
Tech Wednesday – 17th July 2013 @iHiD You
want astronomical growth!
Tech Wednesday – 17th July 2013 @iHiD 0
500,000 1,000,000 1,500,000 2,000,000 2,500,000 Today 6 Months 12 Months 18 Months 24 Months Users, Money, Power!!
Tech Wednesday – 17th July 2013 @iHiD How
is this possible?
Tech Wednesday – 17th July 2013 @iHiD You
must become a growth hacker.
Tech Wednesday – 17th July 2013 @iHiD
Tech Wednesday – 17th July 2013 @iHiD A
growth hacking has lots of jobs.
Tech Wednesday – 17th July 2013 @iHiD Most
of these will not scale when you become big.
Tech Wednesday – 17th July 2013 @iHiD When
you’re big, hire marketers. For now – hack.
Tech Wednesday – 17th July 2013 @iHiD What
must you do to be a growth hacker?
Tech Wednesday – 17th July 2013 @iHiD Firstly,
get your first 100 users.
Tech Wednesday – 17th July 2013 @iHiD Firstly,
drive traffic to your site.
Tech Wednesday – 17th July 2013 @iHiD Cold
call, email, tweet everyone who might care.
Tech Wednesday – 17th July 2013 @iHiD Talk
to people in the street.
Tech Wednesday – 17th July 2013 @iHiD Give
your business cards that just contain your website’s URL.
Tech Wednesday – 17th July 2013 @iHiD Annoy
everyone everywhere by talking about your product.
Tech Wednesday – 17th July 2013 @iHiD Use
every free Google Adwords voucher you can find.
Tech Wednesday – 17th July 2013 @iHiD Write
guest blog posts about what you’re doing everywhere.
Tech Wednesday – 17th July 2013 @iHiD Go
to meetups and network. Beg friends for introduc=ons.
Tech Wednesday – 17th July 2013 @iHiD Get
a TwiIer presence.
Tech Wednesday – 17th July 2013 @iHiD Write
varied interes=ng Tweets. Be (or sound) rounded, fun and smart.
Tech Wednesday – 17th July 2013 @iHiD Write
tweets about other interes=ng products and ar=cles in your space.
Tech Wednesday – 17th July 2013 @iHiD Get
retweeted to gain followers.
Tech Wednesday – 17th July 2013 @iHiD Find
influencers in your market and ask them personally for retweets.
Tech Wednesday – 17th July 2013 @iHiD Search
and respond daily to every Tweet about you.
Tech Wednesday – 17th July 2013 @iHiD Sporadically
encourage traffic from TwiIer to your site.
Tech Wednesday – 17th July 2013 @iHiD Write
great promo=onal content.
Tech Wednesday – 17th July 2013 @iHiD Write
interes=ng blog posts.
Tech Wednesday – 17th July 2013 @iHiD Make
simple, funny YouTube videos.
Tech Wednesday – 17th July 2013 @iHiD Stop
mo=on is easy and cool.
Tech Wednesday – 17th July 2013 @iHiD Make
infographs.
Tech Wednesday – 17th July 2013 @iHiD Then
promote this content everywhere.
Tech Wednesday – 17th July 2013 @iHiD Learn
to use Reddit, Digg and Google+.
Tech Wednesday – 17th July 2013 @iHiD Talk
to your target market wherever they hang out online.
Tech Wednesday – 17th July 2013 @iHiD Now
convert this traffic to registered members.
Tech Wednesday – 17th July 2013 @iHiD Make
signing up clear, simple and appealing.
Tech Wednesday – 17th July 2013 @iHiD Use
Mixpanel to analyze ac=vity (not Google Analy=cs).
Tech Wednesday – 17th July 2013 @iHiD Give
free trials. All you care about for now is adop=on.
Tech Wednesday – 17th July 2013 @iHiD Every
user who signs up is now one of your marke=ng team.
Tech Wednesday – 17th July 2013 @iHiD Write
a relevant, personal email to each signup.
Tech Wednesday – 17th July 2013 @iHiD Incen=vise
them to sell for you.
Tech Wednesday – 17th July 2013 @iHiD Offer
them free stuff.
Tech Wednesday – 17th July 2013 @iHiD Offer
them cash for each signup who makes you money.
Tech Wednesday – 17th July 2013 @iHiD Value
them. Build stuff for them. Write case studies about them.
Tech Wednesday – 17th July 2013 @iHiD Make
your product good enough that they want to talk about you.
Tech Wednesday – 17th July 2013 @iHiD Your
target is to grow at 10% per week.
Tech Wednesday – 17th July 2013 @iHiD If
you have 100 users today.
Tech Wednesday – 17th July 2013 @iHiD And
you get 10 new users next week.
Tech Wednesday – 17th July 2013 @iHiD Then
11 new users the week amer.
Tech Wednesday – 17th July 2013 @iHiD And
keep going at 10% per week….
Tech Wednesday – 17th July 2013 @iHiD In
two years =me you’ll have…
Tech Wednesday – 17th July 2013 @iHiD TWO
MILLION USERS.
Tech Wednesday – 17th July 2013 @iHiD TWO
MILLION USERS.
Tech Wednesday – 17th July 2013 @iHiD Compound
growth, baby!
Tech Wednesday – 17th July 2013 @iHiD Meduca=on
grew from 3,000 monthly users to 30,000 in 5 months at 10% growth per week.
Tech Wednesday – 17th July 2013 @iHiD We
stalk everyone who uses us to understand why they’re there.
Tech Wednesday – 17th July 2013 @iHiD We
email users to say thanks when they contribute.
Tech Wednesday – 17th July 2013 @iHiD We
email users to say sorry if they hit a 404 or a 500.
Tech Wednesday – 17th July 2013 @iHiD We
email users to ask what we could be doing beIer.
Tech Wednesday – 17th July 2013 @iHiD These
are personal, hand-‐typed emails.
Tech Wednesday – 17th July 2013 @iHiD From
this, we found 80 uni reps who growth hack for us.
Tech Wednesday – 17th July 2013 @iHiD They
talk about us in lectures.
Tech Wednesday – 17th July 2013 @iHiD They
send emails in their internal mailing lists.
Tech Wednesday – 17th July 2013 @iHiD They
share content and links on their Facebook groups.
Tech Wednesday – 17th July 2013 @iHiD It’s
boring, omen demoralising and hard work.
Tech Wednesday – 17th July 2013 @iHiD 04:49
Tech Wednesday – 17th July 2013 @iHiD But
when you get to 1,000% growth in five months, it’s worth it.
Tech Wednesday – 17th July 2013 @iHiD A
few final thoughts.
Tech Wednesday – 17th July 2013 @iHiD Growth
hacking should be agile. MVP techniques with your market.
Tech Wednesday – 17th July 2013 @iHiD Reten=on
maIers more than growth.
Tech Wednesday – 17th July 2013 @iHiD Geqng
irrelevant users is a waste of =me and a painful distrac=on.
Tech Wednesday – 17th July 2013 @iHiD It’s
all about momentum.
Tech Wednesday – 17th July 2013 @iHiD Un=l
you achieve cri=cal mass, if you stop, your growth will stop.
Tech Wednesday – 17th July 2013 @iHiD We’ve
barely scraped the top of the growth hacking iceburg.
Tech Wednesday – 17th July 2013 @iHiD Ask
me stuff. Jeremy Walker -‐ @iHiD