Enterprise Web 2.0

Transcript

1. © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Web 2.0 (11/09/2007) Anand Sharma
2. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Enterprise Web 2.0 Presentation Series
3. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Title page of the first edition of the Encyclopedia Britannica
4. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential US advertisement for the 11th Edition of Encyclopedia Britannica
5. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential “By 2010, only 20 homes networked together will have more traffic load between them than the entire Internet had in 1997” John Chambers, CES 2007
6. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential “The Web 2.0 World is Skunk Drunk on Its Own Kool- Aid…and it’s because of money…The bubble really began in earnest on October 9, 2006 when Google bought YouTube” Steve Rubel, SVP Edelman
7. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential “Here’s the thing: the Net’s killer app has always been other people. There are side benefits, like access to all the world’s information. But the links that matter aren’t between pages but people, and they’re strong and rich and subtle.” Tim Bray, Director of Web Technologies
8. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential As the World (Wide Web) Turns Internet/Technology Trends
9. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential BOOM BUST BUILD-OUT
10. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential BOOM BUST BUILD-OUT Is the same thing happening with the Internet?
11. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential World Population (2007) 6.5 Billion Internet Population (2000) ~400 million Internet Population (2007) ~1.2 billion
12. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential % of World Online (2007) ~18% Internet Usage by World Region (2007) Internet Penetration by World Region (2007) % of Internet Users (2007) Asia: 42 N. America: 16 % of Internet Users (2000) Asia: 30 N. America: 35
13. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Total # of Broadband Subscribers 295 Million Total # of Broadband Subscribers in US 64 Million % of US Households with Broadband ~ 53% Broadband Implementations in Santa Clara, CA (1999) ISDN DSL DSL Cable Modem Satellite Internet Access FTTX EVDO HSPDA Broadband Implementations in Santa Clara, CA (2007)
14. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Total # of Global Mobile Subscribers 3.2 Billion Total # of Global Mobile Subscribers w 3G+ 320 Million 1999 First Generation WAP 2007 Instant Messaging, Location-based Services (Mapping), Calendaring, Games # of Text Messages sent and received daily > Population of the World
15. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential The Future of Broadband Implementations is Mobile Broadband & FTTx Mobile WiMax HSDPA/HSUPA (HSPA Family) UMTS LTE 1xEV-DO Rev A EVDO Rev C
16. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Apple iPhones: 1.4 Million sold since 06/29/2007 Launch. Is on track to hit 10 million by CY 2008E http://www.xogiving.org/ The One Laptop Per Child (OLPC) is expecting to ship between 50 to 100 million laptops a year to children in underdeveloped countries
17. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Alexa Global Traffic Rankings Rank Web site (2005) Web site (2007) 1 2 3 4 5 6 7 8 9 10 yahoo.com google.com msn.com ebay.com amazon.com microsoft.com myspace.com google.co.uk aol.com go.com yahoo.com msn.com google.com youtube.com live.com myspace.com facebook.com orkut.com wikipedia.org hi5.com
18. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential A weekday edition of the ‘The New York Times’ contains more information than the average person was likely to come across in a lifetime in seventeenth-century England Richard Saul Warman, Information Anxiety (2000)
19. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential That is more than in the previous 5000 years It is estimated that 40 exabytes (4.0 x 1019) of unique information will be generated worldwide this year.
20. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential BOOM BUST BUILD-OUT Welcome to the Internet Summarizing the Internet Trends... 1. Strong Internet user growth – fastest in non-US markets 2. Emerging Markets pacing next wave of Technology Adoption 3. Strong broadband growth – with more upside 4. Emerging Internet-Enabled Devices gaining traction 5. Consumer pacing strong Internet growth…Enterprise playing catchup
21. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Defining Web 2.0
22. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Web 1.0 One way communication Pretty Postcards Command & Control Internet is just another channel Corporate Speak
23. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Web 2.0 chmod 777 Web 1.0 Architecture of Participation Rich User Experience The Web as a Platform Syndication Trusting your users Right to Remix (Mashups) Tagging Collective Intelligence Folksonomy Perpetual Beta Ajax & Rails Overhyped
24. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Web 2.0 chmod 777 Web 1.0 Architecture of Participation Rich User Experience The Web as a Platform Syndication Trusting your users Right to Remix (Mashups) Tagging Collective Intelligence Folksonomy Perpetual Beta Ajax & Rails Overhyped
25. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential
26. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is a…Publisher
27. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is an…Expert
28. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is a…Critic
29. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is a…DJ
30. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is a…Broadcaster
31. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Web 2.0 World Every consumer is a…Network
32. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential
33. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Top Web 2.0 Applications/Attributes my
34. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 1. Blog # of Blogs Created per second 1.4 Top Two Blogging Languages Japanese (37%), English (33%) Latest Entry into the Top 10 Blogging Language Farsi (1%)
35. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 1. Blog (cont…) Things to understand/learn Blog Blog Entry Category/Tags Permalink RSS Feeds Comment/Comment Spam Captcha Trackback Blogroll Can I have my own Blog (for free)? YES Can I have my own Blog@Cisco? YES Do I need to be a Geek to have a Blog? NO
36. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 2. Wiki # of Unique Visitors (08/2007) 211 Million Total # of Articles (09/2007) 8.3 Million Total # of Active Contributors 75000
37. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 2. Wiki (cont…) Can I have my own Wiki (for free)? YES Can I have my own Wiki@Cisco? YES (Sort of..☺) Do I need to be a Geek to have a Wiki? NO Things to understand/learn Wiki Markup
38. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 3. Video Founders of YouTube - Steve Chen, Chad Hurley and Jawed Karim were employees of PayPal Sep 2003 – Macromedia launches Flash Player 7 All of 2004 – Growth of Broadband in US homes outpaces growth at workplace Feb 2005 - Registered the domain name YouTube.com Apr 23, 2005 - The first video was posted (“Me at the Zoo”) May 2005 - Official Beta launched attracting 30,000 viewers per day Nov. 2005 - 200,000 registered users…Showing over 2 million videos per day Dec. 15th, 2005 - YouTube officially debuts with staff of 20 people Jan 2006 - Users were watching 25 million videos per day March 2006 - Users were uploading 20,000 videos a day April 6th, 2006 - The Evolution of Dance was uploaded. 62 Million views May 2006 - YouTube's viewership surpasses CNN.com July 16 2006 - YouTube users were viewing 100 million videos per day Oct 9, 2006 - YouTube was acquired by Google for 1.65 Billion in Stock History of
39. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 3. Video (cont…) “…There’s more to online videos than asinine stunts, not that there is anything wrong with that…”
40. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 3. Video (cont…) Can I upload videos to YouTube? YES Does Cisco have its own YouTube? YES Do I need to be a Geek to do all this? Not Really
41. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 4. Social Bookmarking # of Posts on del.icio.us (08/2006) 53 Million # of Unique Visitors on Digg (08/2007) 10 Million Can I sign up for Social Bookmarking? YES Does Cisco have its own del.icio.us? Working on it Do I need to be a Geek to do all this? NO
42. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 4. Social Bookmarking (cont..)
43. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 5. Social Networking Total # of Accounts (09/2007) 200 Million If MySpace was a country, it would be the 5th largest country in the world between Brazil and Indonesia Total # of Active Users (09/2007) 50 Million Average # of Daily New Registrations since 01/07 200,000 Can I sign up for Social Networking? YES Does Cisco have its own Facebook? Cisco Directory 3.0 Do I need to be a Geek to do all this? NO
44. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 5. Social Networking Chart your travels Post a Rich Message to your friends Express Yourself Champion Causes Connect to Friends (and their Friends) Join Groups (Smaller Networks), Create Groups Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Source: Facebook
45. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential # 6. Social Media – Photos, Video, Audio # 8. Rich Site Summary (RSS) # 9. Internet Platforms – Mashups, Facebook, OpenSocial, SFDC, Webex, Google Docs # 10. Search, Search, Search Left as an exercise…;-) # 7. Hyperlink is nice, Embedding with Permalink is better
46. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Web 2.0 and Cisco: Top 3 Things to Watch my
47. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential #1. Web 2.0 – Driving Cisco’s growth for next decade
48. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential #2. CCoE – Web 2.0 in Cisco Cisco Blogs Ciscopedia (coming soon) Cisco Directory 3.0 (coming soon) wwwin/cisco/ccoe
49. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential #3. Webex Connect – Workspace, Not Desktop
50. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Welcome to the Human Network “…where people subscribe to people, not magazines”
51. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Subscribe (Cisco Blog): http://wwwin-blogs.cisco.com/anand/feed/entries/atom Subscribe (Personal Blog): http://feeds.feedburner.com/indrayam
52. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential In Summary, Web 2.0 makes me feel… Empowered Connected Intellectually Quenched Think, Social Networking Think, UGC Think, iTunes U, MIT OpenCourseWare
53. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Key Takeaways “Permalink, Embed” Content (Rich) Content is King Collective Intelligence is REAL Think, Create Think, Share Think, Social Network Effects
54. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential
55. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Sources (1 of 2) Slide 4: Howard Charney, SVP, Cisco Systems "A Positive Future For The Internet" http://tools.cisco.com/dlls/tln/page/media/perspectives/detail/ep/2002/howard-charney-01 Slide 6, 7: Internet World Stats http://www.internetworldstats.com/stats.htm Slide 8: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 21) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Internet World Stats http://www.internetworldstats.com/dsl.htm Slide 9: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 7) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Morgan Stanley, "Internet Trends - Presentation from 56th Annual Seminar" (Pg 40) http://www.morganstanley.com/institutional/techresearch/pdfs/msi21500.pdf The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 11: Apple imposes new limits on iPhone sales http://news.yahoo.com/s/ap/20071027/ap_on_hi_te/apple_iphone The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 12: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 30) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 13: Morgan Stanley, "Internet Trends - Presentation from 56th Annual Seminar" (Pg 65) http://www.morganstanley.com/institutional/techresearch/pdfs/msi21500.pdf
56. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Sources (2 of 2) Slide 14: The FischBowl, "Did You Know? 2.0" http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html Slide 15: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pgs 2, 17) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 29: State of the Live Web, April 2007 http://technorati.com/weblog/2007/04/328.html Slide 31: Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 32) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 33: Digital Ethnography: The History of YouTube http://mediatedcultures.net/ksudigg/?p=108 Top Video Players: Facebook Emerges, MySpace Stumbles, YouTube Continues to Lead http://blog.compete.com/2007/10/26/video-market-share-october-google-youtube-facebook-myspace-blinkx/ Slide 36: More Stats on Del.icio.us, This Time Positive http://www.techcrunch.com/2006/08/04/more-stats-on-delicious-this-time-positive/ Morgan Stanley, "Technology / Internet Trends - Presentation from Web 2.0 Summit" (Pg 32) http://www.morganstanley.com/institutional/techresearch/pdfs/web2.0.pdf Slide 38: MySpace (Wikipedia Entry) http://en.wikipedia.org/wiki/MySpace Facebook | Statistics http://www.facebook.com/press/info.php?statistics