ITT 2015 - Simon Tennant - Your App Just Got Social: Adding Messaging to Your Project

Buddycloud is an open source framework for adding user and
group messaging to your app.

In 2014 in-app messaging use doubles as users switch from
social media to messaging Sources: [1] [2]

“Eventually, every mobile app becomes a chat app. I keep
getting reminded.” @johnolilly (John Lilly, Partner @ Greylock, former CEO @ Mozilla) “We believe that messaging is one of the few things that people actually do more than social networking.” Mark Zuckerberg, Facebook CEO In 2015 messaging is everywhere “The new Apple Watch's forthcoming messaging app has us imagine a world where we tell our loved ones we're alive in a literal yet visceral way—by sharing our heartbeat” ReadWrite.com

Developers •  Increases app interaction •  Increases app re-launches • 
Increases app stickiness •  User-to-user help - reduces support costs Why is in-app messaging so important? Users •  Feel part of a community •  Is a reaction to the rigid structure of existing social-networks •  Quick help (e.g. AirBnB's in-app messaging quickly connects the guest with their host)

but pain •  scaling, •  security, •  complexity. All that
distract you from your core app

The long tail of messaging

Why in-app messaging matters

@Fahertuer, we miss you

Open: ✔ Federated: ✖ Realtime: ✔ Affordable: ✔

Telkom South Africa Telephone Open: ✔ Federated: ✔ Realtime: ✔
Affordable: ✖

Open: ✔ Federated: kinda Realtime: ✔ Affordable: ✔ IRC

Email Open: ✔ Federated: ✔ Realtime: ✔ Affordable: ✔

CU-SeeMe

Open: ✖ Federated: "distributed" Realtime: ✔ Affordable: ✔ Skype

Open: ✖ Federated: ✖ Realtime: ✔ Affordable: ✖ Network Agents
/ General Magic

3 Phases of Messaging Unbundling international voice calling Unbundling mobile-based
messaging The generic data layer The exciting part!

The Future of Messaging 4 trends

Everything is realtime

Anything new yet? Anything new yet? Anything new yet? Anything
new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? I'm online. Keep me updated. Mkaycheersbye. I'm going offline

WebRTC

Internet of Things

Silos interconnect

Do you ?

Evolution of in-app messaging Erector Set ➔ Fit for purpose
2013 2015

everything you need to know about XMPP

Used by

XMPP •  Real Time •  Identity •  Security •  Scalability
•  Discovery •  Interoperability •  Authentication •  Authorization •  Provisioning •  Presence

<message from=’[email protected]' to=’[email protected]’ type=’chat’> <body>We have had a most delightful
evening, a most excellent ball.</body> </message>

But... XML? Where's my REST API? Mobile and Push? I
want to send a file? Just chat?

Everything you need to know about Buddycloud github.com/buddycloud

Buddycloud extends XMPP

github.com/buddycloud/android-client github.com/buddycloud/webclient Demo apps

A small diversion into microservices In computing, microservices is a
software architecture style, in which complex applications are composed of small, independent processes communicating with each other using language-agnostic APIs. These services are small, highly decoupled and focus on doing a small task.

Buddycloud is lots of microservices

Everything is Publish-Subscribe

A node for this, a node for that

But wait, there's more

The inbox Problems •  slow discovery and retrieval •  networks
aren't always online Solution: The Inbox approach •  improves time to glass •  catches up on missed posts when servers come back online

Looking at the media server

Requesting media

but wait there's more •  API server •  Push server
•  Friend finder •  Taste engine •  Search

Support Documentation Developer community Open Source License Buddycloud SDK Social
activity stream User + group messaging File sharing Complete backend stack Messaging Push Search Hosting Seamless scaling Security updates All data is fully portable Solution: A complete messaging stack

Open: ✔ Federated: ✔ Realtime: ✔ Affordable: ✔

Buddycloud in action

github.com/buddycloud opensource web and mobile apps for you to extend

Apache 2 License buddycloud.com/get-started

Questions?

ITT 2015 - Simon Tennant - Your App Just Got So...

ITT 2015 - Simon Tennant - Your App Just Got Social: Adding Messaging to Your Project

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