a similar structure. A • Adding more and more images, though may look pretty, not only increases the chance of being marked as spam. S • Saving time, being able to use the same templates across a variety of campaigns. T • Templates being the ultimate solution. Creating emails that can be used and viewed fast
attract the right amount of attention? Don’t custom designs grab more people? Internal testing we have performed has proven that actually, the two grab roughly the same amount. Externally, Four Seasons, Best Western and American Express Travel operated on a email template basis.
between campaigns. With reusing of templates the consumers will get used to where things like the call to action are, where the deals are, what interests them the most. In changing formats; spots, locations and whatever else that the consumers knew have changed. Consumers spending more time and effort looking for things, not being able to find what they need at a glance.
email with a bunch of broken image links. More and more people will be viewing email from a cellphone or behind a content-filtering system that may block your images as well. :)
a large variety of reasons, with highlights such as: Content in templates, being the same structure, can allow repeat customers to get what they need in an email fast. Research has shown that template based campaigns from other companies work just as well as the custom-created designs. A bad mix of truly heavy, image based emails can result in ending in a spam folder, or having your message lost to your viewer.
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