Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge

So often, we box ourselves into what the UX blogs of the world tell us our role should be. I've often found that new UX writers question if they're doing their role "right" rather than focusing on bringing their unique voice to the table, even if that voice breaks the job description.

Transcript

1. ROLE BREAKING NORMS Taylor Woolridge, Content Design Manager @ Addepar
2. Example from https://dailyuxwriting.com/
3. Posts on the “Microcopy & UX Writing” Facebook group
4. What I thought it would be
5. What I thought it would be What it was
8. Ok, and?
10. Is it ok to propose design changes? Strategize product decisions? Work on hierarchy, flow, UX? Can I plan research? Facilitate it? – Am I overstepping?
12. Person who people give their copy to edit Respected design leader
13. What happens here?????
14. I. Design II. Plan III. Lead
15. I. Design ★ Communication Mock ideas, get and stay involved ★ Speed Edit designs directly, pivot directions ★ Context Test copy and IA changes ★ Clarity Plan user flows, feel the UX
17. Image source: https://affisetech.medium.com/how-we-build-an-almost-perfect-design-system-at-affise-1b6c9d80b233
18. Image source: https://www.figma.com/figjam/
19. After Before Identify goals and edge cases Play with flow and hierarchy Images source: galaxyweblinks.com
20. II. Plan ➔ Content audits + QA ➔ Jira epics with content design stories ➔ Kick-off docs and calls ➔ Host design thinking exercises
23. III. Lead ❖ Projects ❖ Initiatives ❖ Teams
24. Define Discover Develop Deliver
25. Image source: https://databox.com/product/metric-tracking-software
26. Image source: https://databox.com/product/metric-tracking-software Image source: https://support.google.com/docs
27. Image source: https://www.figma.com/community/file/1100596055146119032
28. Thank you