DTF-a Final presentation_team_Chicken_and_Egg

This presentation showcases the design of a new product designed as part of the course "Design Thinking Fundamentals" at Tokyo Institute of Technology. The product was designed to get hands-on training on design thinking processes and tools.

Transcript

1. Team Chicken and Egg Design Thinking Fundamentals 06/03 Chanatip Thongsookmark Joonas Kaijala Viet Hiep Luong Wang Yuke THE SHOWER BOX
2. “For university students who need to share a common shower, Shower Box is a personalized shower basket, which has the benefit of making public shower experience feel like your own private one. Unlike traditional shower equipment, our product has the effects of simplicity and positive mood associated to music.” SHOWER BOX: THE PITCH * SEE THE FULL PITCH TRANSLITERATION IN THE BACKUP SLIDES!
3. PROBLEM: TONS OF PREPARATION IN SHOWER
4. • Tidy compartments • The lid makes the closed part of the box waterproof and keeps your towel, clothes etc. dry • The box functions as a stool • Open part makes it easy to use shower products • Music for relaxing • Simplify shower procedure in common shower room CONNECT YOUR PERSONAL SPACE WITH COMMON SPACE SOLUTION
5. SIMPLE PERSONAL & RELAXING FEATURES OF OUR PRODUCT & VOICE OF USER
6. FUTURE WORK handiness backpacker- edition safer
8. SHOWER BOX - DESIGN PROCESS Team Chicken and Egg Tokyo Institute of Technology Design Thinking Fundamentals 2019/06/03 Chanatip Thongsookmark Joonas Kaijala Viet Hiep Luong Wang Yuke
9. RESEARCH: The team started with three potential teams to learn the basics of user research
10. RESEARCH: Showering offered the most concrete and approachable problems in the context of student dorm life
11. IDEATION PROCESS: The team learned the importance of free idea generation at the first stage with over 20 product ideas
12. IDEA ITERATION: More refined solutions were created through sharing and combining original ideas
13. PROTOTYPING:Feedback from the prototypes proved that the solutions were too complicated and thus did not answer to the original need or POV LED MOOD LIGHT showering in nature DANCING SHOWER FLOOR dancing in shower room
14. A girl university student living in a dorm (User) using a shared shower room with limited space (Situation) to reduce time spent in shower and shower-related activities such as preparation (Verb, job, activity) she sees showering as a chore and wants to relax after a long day (Superficial motivation) Needs a way to Because USER NEEDS: The superficial need was heavily focused on time spent in shower
15. POV: Actually there are too many steps in showering so the combined process feels too long and anxious HMW: make the showering process enjoyable such that showering time is irrelevant and the person can relax at the same time POINT OF VIEW & HOW MIGHT WE: However, we learned that the actual problem is that a public showering experience is not enjoyable enough
16. An enjoyable experience consists of two interlinked improvements that contribute to the same problem Reducing factors that hinder enjoyability through simplicity Increasing enjoyable factors through music
17. PERSONA Name: Miyuki Profile: • Lives in the dormitory which has common shower room • loves listening to the music but has to stop the music when going to the shower room • Uses many shower products ◦ forgets them in the room ◦ showering long process and boring
18. Product : Shower Box • tidy compartment • waterproof part keeps your towel dry • open part makes it easy to use shower product • music for relaxing
19. DESIGN PRINCIPLES: ENJOYABLE & UNCOMPLICATED • Enjoyable ◦ make user feel more comfort and enjoy as time is irrelevant with this product • Uncomplicated ◦ design appropriate size, weight, and function for making user feel product is easy to use Not to do • not danger to user since this product compose of electronic parts • not make weight and size hassle showering process Unresolved • need to prepare in advance and carry by user
20. FEEL FREE TO ASK AND TRY OUT THE PRODUCT!
21. BACKUP SLIDES
22. PITCH TRANSLITERATION “For university students who need to share a common shower, Shower Boxis a personalized shower basket, which has the benefit of making public shower experience feel like your own private one. Unlike traditional shower equipment, our product has the effects of simplicity and positive mood associated to music.” 0. Title Hi all, We are team chicken and egg and we are here to tell, how eve na crampy, public shower experience can feel relaxing and enjoyable 1. Prototype By researching the needs of university students living in dorms, we have devised a new appliance called ShowerBox. Simple is beautiful and that’s exactly what ShowerBox offers: it keeps all your accessories for shower coordinated and helps you enjoy with your favorite songs 2. Problem The problem here is a common one for people living in shared space. You need to carry all your shower amenities from your room to the shower including shampoo, towel,clothes etc. You go there only to realise you forgot something, After a long day, getting yourself clean is just one of those mandatory chores. 3. Unique Insight By simplifying the preparations needed for showering, and adding some personal aspects the whole experience can reduce stress with simple tricks and affordably for students. 4. Solution Thus, ShowerBox, is your portable tool when shared space is scarce. A waterproof box with unique compartments keeps all your items and clothes well-organized and are always easy to move. Not only is it organized, but comes with speakers to switch between your favorite songs or relaxing tunes to make showering enjoyable such as in a private spa 5. Voice of User After testing our initial version with potential customers, we improved the usability of different shower products by changing the design of our lid From the user test we also realised that simplicity and relaxation are two side sof the same coin. 6. Future Works During our next phase we will introduce sample boxes to Japan’s biggest dorms to improve our first models and get more customer feedback 7. Call to Action ShowerBox is just the beginning of functional shared living. Join us with our quest of creating sustainable everyday tools and create the life you want for students to come! Thank you
23. Picture & Icon Author Credits Shower cosmetics by Sardenacarlo from www.pixabay.com Clothes by Renata Fraga from www.unsplash.com Towel by Malasiaphotos from www.pixabay.com Do Something Great by Clark Tibbs from www.unsplash.com Cooking free icon made by Becris from www.flaticon.com Joystick free icon made by Mynamepong from www.flaticon.com Shower free icon made by Wanicon from www.flaticon.com Steps free icon made by Freepik from www.flaticon.com Music player free icon made by Smashicon from www.flaticon.com