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Genres Lecture 1

Avatar for Michael Joslin Michael Joslin
February 24, 2013
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Genres Lecture 1

Avatar for Michael Joslin

Michael Joslin

February 24, 2013
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  1. The module outcomes This module will examine visual communication in

    new media and photojournalism. It will consider how visual images are used to construct cultural identity and how images communicate their meaning. It will give the students a theoretical framework to analyse and interpret photographic genres and media platforms. The module is intended to run alongside Photo Story to provide the students with a theoretical context for their practice. Learning Outcomes: •!An understanding of the concepts of Semiology and Visual Language. •!Identify and analyse the meaning of images within different contexts. •!Communicate ideas and debate in written and oral form. Sunday, 24 February 13
  2. •! Contribute to workshops and group tutorials about the Theory

    of Media and Culture •! Attend lectures and workshops •! Conduct independent research into their chosen subject area for assignments Read to support their essay and research assignments Sunday, 24 February 13
  3. Presentation You are required to produce a presentation that i"ustrates

    each of the weekly cha"enges that are covered in this assignment. The presentation can be a stand alone with recorded voice over or a series of slides that you talk over It should include images, video, audio and text and should be no longer than 5 minutes in length Sunday, 24 February 13
  4. Report The report should be an i"ustrated and printed document

    of 2000 words in length that explores in greater depth two of the topics covered in the weekly cha"enges. The report should contain a thorough bibliography and reference section The report can be produced using so#ware of preference Sunday, 24 February 13
  5. Format It is important to be aware that the format

    for this module is similar to last terms, with a lecture on Thursday morning with the introduction to a cha"enge fo"owed by a workshop that is designed to deliversome technical expertise as we" as the opportunity to apply the cha"enges in a practical manner. The rest of the week wi" a"ow you to research into the cha"enge using the library support as we" as the web Sunday, 24 February 13
  6. Photographic Genres 1 • Abstract - Complex use of color,

    texture, focus, exposure, etc. to render an image often with no apparent or discernible subject and/or a subject that appears entirely unlike any object • Aerial - A hybrid of two separate technologies, aviation and photography, aerial views generally adhere to one of two types: the direct vertical, producing a rational, linear representation useful in cartography, and the oblique horizontal; resulting in a more descriptive, pictorial image • Architecture - Views of the exteriors and interiors of individual domestic, commercial, religious, institutional, and other engineered structures, with emphasis on architectural style and design, as well as records of the evolution of structures in towns and cities • Astrophotography - Photography of both visible and invisible celestial objects; usually captured in darkness • Cityscape - Usually more glamorous than urban landscapes, cityscapes are broad-view photographic representations of cities or sections of cities regarded as cohesive scenes • Documentary - A photographic depiction of the real world intended to communicate something of importance - or to make a comment - that is understood by the viewer • Essay - A set or series of photographs tied together with text or captions intended to tell a story or evoke a series of emotions in the viewer • Event - Coverage of any special event, either indoors or outdoors, often involving large and/or roving groups of subjects and logistical planning with staff, after which prints are produced and sold to event clients and participants • Fashion - The art or practice of taking photographs of models displaying various fashions, especially for style magazines, in which the clothes and fashions are often enhanced by exotic locations, storylines, and array of props and backdrops for added impact • Fine Art - Fine art photography overlaps many genres of photography, as it is developed primarily for aesthetics and/or concept rather than utility. That is, it refers to photographs that are created to fulfill the creative vision of the artist. Thus, fine art photography stands in contrast to photojournalistic and commercial genres, as those varieties provide visual support for print media or focus on selling products or services, respectively, rather than expressing the artist's own perceptions and emotions to share • Glamour - A genre of photography whereby the subjects, usually female, are portrayed in a romantic or sexually alluring way • Industrial/Commercial/Ad - Photos made for hire to depict industrial/commercial activity and products at the behest of industrial/commercial organizations, agencies, publishers, and other business and industrial users involved in the buying and selling of goods or services, to p themselves and their undertakings and/or for purposes such as advertising and packaging. Commercial genres overlap other genres of photography because they utilize many of the same approaches and techniques. • From PentaxForums.com: http://www.pentaxforums.com/forums/photographic-technique/87698-photography-genres-demystified-muddied-i-m-not-quite-sure.html#ixzz2K1PhKTNw Sunday, 24 February 13
  7. Photographic Genres 2 Landscape (Pictorialist)- Broad-view photographic representations of expansive

    scenery that use various landforms, fauna, flora, weather, etc., regarded as cohesive scenes, to evoke emotions in the viewer about each location and/or to inspire environmental stewardsh • Macro - The creation of close-up photographs in which the subject projected on the film or digital sensor (“film plane”) is the same size as the subject (1:1) • Nature - Nature photography is an umbrella term incorporating landscape, wildlife, and plant photography, but excludes photographs of artificially produced hybrid plants or animals, mounted specimens, or obviously set arrangements, as well as any form of manipulation th • Photojournalism - Still images of newsworthy events, often with supplementary written copy • Portraiture - The capture of the likeness of a person or a small group of people (a group portrait), in which the face and expression is predominant in order to display the likeness, personality, and/or mood of the subject(s) • Sports - Action shots that capture the key elements and/or emotions of sporting events; often divided into two subsets: victory and defeat • Still Life - Photographic representation of the arrangement of diverse inanimate objects • Stock - Encompassing virtually all genres of photography, “Stock” refers to rights-managed images supplied to buyers for specific uses as a means to fulfill the needs of creative assignments • Travel - The capture of the particular look, character, and ambiance of a place we leisurely visit in order to share as much about that place as well as offer the actual look of it • Urban/Street - Candid images focused on the people that live in and around the cities and urban areas where we live and work • Urban Landscape - Transcendent of and usually grittier than “big-picture cityscape,” urban landscapes document and explore the places where people live and gather, focusing on the city itself and its life • Wedding - Coverage specifically of marital events, either indoors or outdoors, often involving large and/or roving groups of subjects and logistical planning with participants, after which prints are produced and sold to wedding clients and participants • Wildlife - A vast genre that captures the behavior and habitat of mammals, birds, reptiles, amphibians and fish, as well as insects, spiders, and marine and freshwater life Sunday, 24 February 13
  8. Written Genre A Brief List of Genres: • Journal Entries

    • Personal Letter • Greeting Card • Schedule/Things to Do List • Inner Monologue Representing Internal Conflicts • Classified or Personal Ads • Personal Essay or Philosophical Questions • Top Ten List/Glossary or Dictionary • Poetry • Song Lyrics • Autobiographical Essay • Contest Entry Application • Business Letter or Correspondence/Persuasive or Advocacy Letter • Biographical Summary • Critique of a Published Source • Speech or Debate • Historical Times Context Essay • Textbook Article • Science Article or Report/Business Article or Report • Lesson Plan • Encyclopedia Article • Short Scene from a Play with Notes for Stage Directions • Short Scene from a Movie with Notes for Camera Shots • Dialogue of a Conversation among Two or More People • Short Story • Adventure Magazine Story • Ghost Story • Myth, Tall Tale, or Fairy Tale • Talk Show Interview or Panel • Recipe and Description of Traditional Holiday Events • Classroom Discussion • Informational Video • Web Site • Future News Story • Letter to the Editor • Newspaper or Magazine Feature/Human Interest Story • Obituary, Eulogy or Tribute • News Program Story or Announcement • Tabloid Article Character Analysis or Case Study • Comedy Routine or Parody • Liner Notes • Picture book • Chart or Diagram with Explanation and Analysis • Brochure or Newsletter • Time Line or Chain of Events • Map with Explanation and Analysis • Magazine or TV Advertisement or Infomercial • Restaurant Description and Menu • Travel Brochure Description • How-To or Directions Booklet • Receipts, Applications, Deeds, Budgets or Other Documents • Wedding, Graduation or Special Event Invitation • Birth Certificate • Local News Report • Pop-Up book • Review and Poster for a Movie, Book, or TV Program • Board Game or Trivial Pursuit with Answers and Rules • Comic Strip or Graphic Novel excerpt • Power Point Presentation Sunday, 24 February 13
  9. Film Genres Action Adventure Animation Biopic Comedy (including romantic comedy)

    Crime Documentary Thri"er Drama Family Fantasy Horror Musical Romance Science Sunday, 24 February 13
  10. Genre Genre does not rely simply on what's in a

    media text but also on the way it is put together (constructed). This can be important, for example, when distinguishing between a horror movie and a thri"er, which can deal with similar subject matter, and look the same — lots of action set at night — but belong to separate genres (a horror film takes the audience into a supernatural place, where a thri"er sticks to reality). Sunday, 24 February 13
  11. Content E.g. Westerns always have cowboys, whether they are set

    in the present day or the 1840s. Audiences have a set of expectations as to what a genre text wi" contain in terms of transportation, costume, character, setting, mise en scene, soundtrack, stars etc, and they look forward to seeing genre-specific examples of content when they experience the text. Sunday, 24 February 13
  12. High Noon Directed by Fred Zinnemann Produced by Stanley Kramer

    (uncredited) Carl Foreman (uncredited) Screenplay by Carl Foreman Story by John W. Cunningham Starring Gary Cooper Grace Kelly Katy Jurado Eve McVeagh Music by Dimitri Tiomkin Cinematography Floyd Crosby, ASC Editing by Elmo Williams Harry W. Gerstad Studio Stanley Kramer Productions Distributed by United Artists Release date(s) 1 July 24, 1952 (New York) Running time 85 minutes Country United States Language English Budget $730,000 Box office $8,000,000[1] Sunday, 24 February 13
  13. The Maltese Falcon (1941 Directed by John Huston Produced by

    Hal B. Wallis (executive) Written by John Huston Based on The Maltese Falcon by Dashiell Hammett Starring Humphrey Bogart Mary Astor Gladys George Peter Lorre Sydney Greenstreet Music by Adolph Deutsch Cinematography Arthur Edeson Editing by Thomas Richards Distributed by Warner Bros. Release date(s) 1 October 3, 1941 Running time 101 minutes Country United States Language Sunday, 24 February 13
  14. Blade Runner Directed by Ridley Scott Produced by Michael Deeley

    Screenplay by 1 Hampton Fancher 2 David Peoples Based on Do Androids Dream of Electric Sheep? by Philip K. Dick Starring 1 Harrison Ford 2 Rutger Hauer 3 Sean Young 4 Edward James Olmos Music by Vangelis Cinematography Jordan Cronenweth Editing by 1 Terry Rawlings 2 Marsha Nakashima Studio The Ladd Company Distributed by Warner Bros. Release date(s) 1 June 25, 1982 Running time 116 minutes Country United States Language English Budget $28 million Box office $33,139,618[1] Sunday, 24 February 13
  15. Challenge 1 What is Genre Pick 4 films of different

    style, form and subject and research into the Genre and Sub Genres exhibited. Create a new tab in your blogs with the title of this Module and make a first entry with a brief description of what elements (in the films chosen) defines its genre and what those elements are Sunday, 24 February 13