SXSW Meet Up 2019 〜そこは「未来の接点」をつくる場所〜

PLAID＠銀座で2019年1月28日に行われたSXSW Meet Upでのセミナースライドです。SXSWの全体像や初参加のTipsなどをまとめています。（2019年Ver）

Transcript

1. SXSW Meet Up in Tokyo ͦ͜͸ʮະདྷͱͷ઀఺ʯΛͭ͘Δ৔ॴ Jutato Mochizuki January 2019
2. ๬݄
   ॏଠ࿕ גࣜձࣾREDD ୅දऔక໾ / σβΠϯσΟϨΫλʔ UMAMI Lab ୅ද ෢ଂ໺ඒज़େֶ ඇৗۈߨࢣ ೥ɺതใಊΞΠɾελδΦೖࣾɻ೥݄ɺ3&%%
   JOD
   ઃཱɻ
   σδλϧΛத৺ͱͨ͠ΫϦΤΠςΟϒσΟϨΫγϣϯɺΞʔτσΟϨΫγϣϯɺະ དྷಎ࡯͔ΒͷετʔϦʔϥΠςΟϯάΛ࣠ʹ༷ʑͳاۀ΍঎඼ͷϓϩϞʔγϣϯʗ ϒϥϯσΟϯάͷاըཱҊɾ੍࡞ʹैࣄɻ
   ࠃ಺֎ͷ޿ࠂ৆ʹͯड৆ଟ਺ɻ೔ຊ͚ͩͰͳ͘ΞϝϦΧɺΦϥϯμɺதࠃɺϑϥϯ εͳͲͷࠃࡍΧϯϑΝϨϯεʹొஃ͠ɺςοΫͱσβΠϯͰͲͷΑ͏ʹϏδωεྖ ҬΛ֦େ͢Δ͔ͷϝιουΛൃද͍ͯ͠Δɻ
3. ೥݄ʙ ೥݄ʙ 2019೥1݄ɺגࣜձࣾREDDΛઃཱ͠·ͨ͠ 3%ہɿہ௕
   શࣾɹ
   ɿΫϦΤΠςΟϒσΟϨΫλʔ
4. ૑ΔྗͰɺจԽΛͭ͘Δɻ ϞϠϞϠͨ͠Կ͔ʹͿ͔ͭͬͨ࣌ɻ
   ·ΘΓΛݟͭΊߟ͑ͯղܾࡦΛΈ͚ͭɺखΛಈ͔ͯ͠ΞΠσΞΛܗʹ͢Δɻ
   ͦͯ͠ɺ໨ͷલͷϞϠϞϠΛ৐Γӽ͑Δɻ
   ՈఉͰ΋ɺ༑ୡͱͷؔ܎ͷதͰ΋ɺձࣾͰ΋ɺίϛϡχςΟͰ΋ɺ஍ҬͰ΋ɻ
   ਓ͕ؔΘΓ͋͏ͱ͜Ζʹ͸Ͳ͜ʹͰ΋޻෉ΛڽΒͨ͠৐Γӽ͔͕͑ͨɺେͳΓখͳΓͱଘࡏ͍ͯ͠·͢ɻ
   ͦͷ৐Γӽ͔͑ͨΛࢧ͑Δͷ͸͍ͭ΋ɺਓͷ΋ͭ૑଄ੑͰ͢ɻ
   ͦ͜ʹςΫϊϩδʔ͕ॏͳΓ߹͏͜ͱͰීஈݟ͍ͯΔܠ৭ͱͪΐͬͱҧ͏৽͍͠Ձ஋ͱจԽΛɺ
   ͜ͷੈͷதʹੜΈग़͢͜ͱ͕Ͱ͖ΔͷͰ͢ɻ
   ՈఉͷΑ͏ͳখ͍͞୯Ґ͔Β஍ҬΛ·͍ͨͩେ͖͍୯ҐʹࢸΔ·Ͱ
   ૑ΔྗΛ΋͍ͪͯ৽͍͠จԽΛͭ͘Δ͜ͱɻ
   3&%%
   JOD͸ɺͦͷͨΊͷҰาલʹਐΉαϙʔτΛ
   ༷ʑͳνʔϜ΍ਓʹରͯ͠ఏڙ͍͖͍ͯͨ͠ͱߟ͍͑ͯ·͢ɻ גࣜձࣾREDD
   
   
   ୅දऔక໾
   
   
   ๬݄ॏଠ࿕
5. R&D REDD ৽͍͠จԽΛͭ͘ΔͨΊʹɺ3%ͷࢹ఺Λɻ
   ·ͨͦΕ͸ɺ3ͱ%
   ʹ
   ݚڀʢ3FTFBSDIʣͱ։ൃʢ%FWFMPQNFOUʣ͚ͩͰͳ͘
   ڭҭͱσβΠϯͷࢹ఺ΛऔΓೖΕͨɺ৽͍͠σβΠϯܕ3%ͷߟ͑ํͰ
   ૑ΔྗΛੜ͔ͨ͠จԽͮ͘ΓʹऔΓ૊Έ·͢ ݚڀͱ։ൃ ݚڀͱ։ൃʹ
   ڭҭͱσβΠϯͷࢹ఺Λ Education Design
6. Research Education Design Development ޿͘ੈͷதΛ஌Δ͜ͱ
   ಘͨ΋ͷΛ୭͔ʹ఻͑Δ͜ͱ
   ෳࡶͳ΋ͷΛັྗతʹ੔͑Δ͜ͱ
   ৽͍͠Ձ஋Λͭ͘Δ͜ͱ ͜ͷ͕̐ͭ
   ৽͍͠จԽͭ͘ΓΛαϙʔτ͢ΔͨΊͷ
   ΫϦΤΠςΟϒΤϯδϯͱͳΓ·͢
7. ΫϦΤΠςΟϒ
   ઓུͷཱҊ νʔϜΞοϓΛ
   ໨తͱͨ͠
   ϫʔΫγϣοϓ ΞϥΠΞϯεͱ
   ࿈ܞͨ͠1P$։ൃ ϦαʔνΛݩʹ
   ݱঢ়Λ෼ղ͠
   ະདྷಎ࡯Λ։ൃ ৽͍͠Ϗδωε ৽͍͠ίϛϡχςΟ ৽͍͠ڭҭεΩʔϜ ৽͍͠෺ޠ ͳͲ
8. ࠓͷݱঢ়Λ஌Δ
   ʢաڈɺݱࡏɺະདྷͷࢹ఺͔Βʣ ৘ใΛ੔͑ͯ
   ԾઆΛཱͯΔ ԾઆΛັྗతͳܗ΁ͱ
   ۩ݱԽ͢Δ ੈͷதʹ൸࿐͢Δ
   ͨͩ͠ɺະ׬੒Ͱ΋ Research Design Development ܁Γฦͯ͠ڧԽ͢Δ Education ϓϩηεͷதͰಘͨܦݧ΍஌ࣝΛɺผͷ୭͔ʹؐݩ͍ͯ͘͠ ৽͍͠ೳྗͱࢹ఺͕ϓϩηεͷதʹೖΓࠐΜͰ͍͘ จԽΛͭ͘Δ
   ϓϩηε จԽͮ͘Γͷ
   ਓΛҭͯΔ
   ϓϩηε ೺Ѳ͢Δ ੔ཧ͢Δ ۩ݱԽ͢Δ ൸࿐͢Δ ਓ΍૊৫ʹؐݩ͢Δ զʑͷߟ͑ΔจԽͭ͘ΓͷϓϩηεΛߏ଄Խ͠·ͨ͠ɻ͜ͷߟ͑ํ͸͋Δఔ౓ͷϨϕϧͰ൚༻ੑΛ࣋ͪ·͢
9. 4948ͷຊ࣭ͱָ͠Έํ ຊ೔ͷςʔϚ
10. ೔ؒͰສਓҎ্͕ࢀՃ͠ɺ໿ԯԁ΋ͷܦࡁޮՌΛੜΈग़͢
    ੈք࠷େڃͷϏδωεϑΣεςΟόϧ ͜͜͸ʮϏδωεʯ͕ੜΈग़͞ΕΔ৔ॴ Music 161,000ਓ Interactive 75,000ਓ Film 72,800ਓ ʢ೥࣮੷ʣ
11. ΦʔεςΟϯ ौ୩ 4948͸ϝΠϯηϯλʔҎ֎ʹ΋ɺொத͕ձ৔ͱͳΓɺ
    ϗςϧ΍ެԂͰ΋ηογϣϯ΍اۀϒʔεग़ల͕ߦΘΕ͍ͯΔ
    ޿͞Ͱݴ͑͹ɺौ୩ͷϝΠϯΤϦΞ͘Β͍ͷαΠζײ
12. Fri 3/8 Sat 3/9 Sun 3/10 Mon 3/11 Tue 3/12 Wed 3/13 Thu 3/14 Fri 3/15 Sat 3/16 Sun 3/17 FESTIVALS CONFERENCE TRACKS EXHIBITIONS Music Convergence Interactive Film WELLNESS EXPO VIRTUAL CINEMA SXSW ART PROGRAM TRADE SHOW FLATSTOCK SXSW MARKETPLACE GAMING EXPO INTERACTIVE FILM MUSIC GAMING COMEDY MAKING & MARKETING MUSIC MUSIC INDUSTRY & CULTURE TOURING & LIVE EXPERIENCE CITIES, GOVERNMENT & POLITICS CANNABUSINESS CLE EXPERIENTIAL STORYTELLING FOOD MEDIA & JOURNALISM SOCIAL & GLOBAL IMPACT SPORTS VR/AR/MR BRANDS & MARKETING CODING & DEVELOPMENT DESIGN ENTREPRENEURSHIP & STARTUPS FUTURE WORKPLACE HEALTH & MEDTECH INTELLIGENT FUTURE STYLE & RETAIL TECH INDUSTRY & ENTERPRISE ENTERTAINMENT INFLUENCERS FILM & TV INDUSTRY MAKING FILM & EPISODICS BLOCKCHAIN & CRYPTOCURRENCY ͓Αͦ೔ؒͷதͰɺ༷ʑͳΠϕϯτ΍ΧϯϑΝϨϯε͕ߦΘΕΔɻ
    શͯΛΧόʔ͢Δ͜ͱ͸ෆՄೳͰ͋Δʢެ͕ࣜίϝϯτʣ
13. 10 SXSW DEMOGRAPHICS 2018 REV 4.18.18 ALL CONFERENCE REGISTRANTS Japan Republic of Korea Canada Brazil Germany Austria Spain France Belgium Australia China Mexico Netherlands Sweden Norway Denmark Finland Turkey Ireland TOP 20 COUNTRIES OUTSIDE OF THE U.S. United Kingdom 25% OF TOTAL ATTENDEES WERE FROM 101 COUNTRIES OUTSIDE OF THE U.S. ΞϝϦΧ͕ 75%ɺͦͷଞͷࠃͰ 25%ͷࢀՃɻΞϝϦΧࠃ֎ͩͱ೔ຊਓ͕Ұ൪ଟ͍
14. ೔ຊਓͷࢀՃ͸೥ʑ૿͍͑ͯΔɻࡢ೥Ͱ 1,500ਓ΄Ͳ 2016೥ 2017೥ 2018೥ ೔ຊਓͷࢀՃऀ  ਓҎ্
15. 7 SXSW DEMOGRAPHICS 2018 REV 4.18.18 TS No Social Media 5% Facebook 76% YouTube 21% Instagram 69% Twitter 50% LinkedIn 50% Snapchat 21% Pinterest 15% Google+ 4% Tumblr 4% Find New Business Opportunities 64% Connect with Existing Clients 46% Launch a New Product or Service 10% Invest in New Companies 5% Seek Investors 12% Seek Employment/ Contract Work 16% Hire Talented People 10% BUSINESS GOALS FOR ATTENDING SXSW ࢀՃͷ໨తͰݟͯ΋ɺ൒਺Λ௒͑Δਓ͕৽͍͠ϏδωεػձΛ୳͍ͯ͠Δ
    ͦΕҎ֎Ͱݴ͑͹ɺޏ༻ɺ౤ࢿɺ13ͳͲɻ
16. 5SBEF
    4IPXʹؔͯ͠ݴ͑͹ɺ೔ຊϒʔεΤϦΞपล͸ϗοτϩʔυͱݴΘΕ
    ྫ೥ɺଞͷࠃͷ਺ഒن໛Ͱू٬ʗ੝Γ্͕ΓΛݟ͍ͤͯΔ
17. Future Create Lab R&D Laboratory ΦϦδφϧ։ൃ ମݧͷσβΠϯ
    ʷ
    ςΫϊϩδʔͷσβΠϯ ύʔτφʔࣾͱͷڞಉ։ൃ σβΠϯݚڀ
    
    ։ൃ લ৬ʹͯ
18. ʹ
    ະདྷ΁ͷઌߦ౤ࢿͰ
    ɹ
    ࢓ࣄͷྖҬΛ֦ு͢Δ Prototyping ϓ
    ɹϩ
    ɹτ
    ɹλ
    ɹΠ
    ɹϐ
    ɹϯ
    ɹά લ৬ʹͯ
19. 120 Prototypes in the past 5 years over
20. SXSW 2014
21. SXSW 2015
22. SXSW 2016
23. SXSW 2017
24. SXSW 2018
27. 30 Prototypes 1 Seminar in the 5 years at SXSW
28. Pechat
30. Yummy Sake
34. 4948͸ɺະདྷͷϏδωεͱͷ ઀఺ Λͭ͘Δ৔ॴͰ͋Δ
35. ͋ͳͨ ະདྷ "*ͬͯ
    Ͳ͏ͳΔʁ *P5͸
    Ͳ͜ʹ޲͔͏ʁ "3
    73͸
    ͲΜͳൃల͕͋Δʁ
36. ͋ͳͨ ະདྷ ະདྷ͸ɺࣗ෼͔ΒาΈدͬͯ͜ͳ͍
37. ͋ͳͨ ະདྷ ࣗ෼͔ΒาΈΑΓɺ৮Εͨ઀఺͕ະདྷ΁ܨ͕͍ͬͯ͘
38. ͋ͳͨ ະདྷ ͦͷΞΫγϣϯʹର͠ɺ৽͍͠Ϗδωεػձ͕ू·͍ͬͯ͘ ͱ΋ʹ
    ಇ͖͍ͨਓ ౤ࢿ͍ͨ͠ਓ ͦΕࣗମΛ
    ٻΊΔਓ
39. ͋ͳͨ ະདྷ ͨͱ͑ະ׬੒Ͱ΋ɺͦͷ໨త΍ߦಈΛ4948͸ٻΊ͍ͯΔ ͱ΋ʹ
    ಇ͖͍ͨਓ ౤ࢿ͍ͨ͠ਓ ͦΕࣗମΛ
    ٻΊΔਓ SXSW
40. 5XJUUFS΋ɺ"JS#O#΋ɻ
    ੝Γ্͕ΓΛΈͤͨ౰ॳ͸·ͩ·ͩະ׬੒ɺ͔ͦ͜Βٸ଎ͳൃల͕͋ͬͨ
    ࠷ॳ͔Β׬੒ͨ͠΋ͷ͕ੈʹग़ͨ༁Ͱ͸ͳ͍ Twitter - 2007೥ AirBnB - 2008೥
41. ઀఺Λ࡞ΔͨΊͷ४උʹ͍ͭͯ ࢹ࡯ ग़ల 1 2
42. ࢹ࡯ͷ৔߹ ηϛφʔ τϨʔυγϣʔ Πϕϯτ
    
    ύʔςΟ 2,000+ 620+ 1,000+ ४උͳͩ͠ͱɺ͋ͬͱݴ͏ؒʹશ͕ͯऴΘΔ
43. ΞϓϦͰ೔ʑͷεέδϡʔϧΛνΣοΫ͠ɺࣄલʹඋ͑Δ΂͠
44. ϥΠυγΣΞܥͷΞϓϦ͸ඞਢ
    ͕॓཭Ε͍ͯΔਓ͸ඞͣࣄલొ࿥Λ
45. ઀఺Λ࡞ΔͨΊͷ४උʹ͍ͭͯ ࢹ࡯ ग़ల 1 2
46. 75,000ਓ ͷདྷ৔
47. 5 SXSW DEMOGRAPHICS 2018 REV 4.18.18 ALL CONFERENCE REGISTRANTS INC. X LARGE BUSINESS (500+) SELF-EMPLOYED &/OR A SMALL BUSINESS OWNER (UNDER 50) SMALL BUSINESS (OVER 50 & UNDER 250) MEDIUM BUSINESS (OVER 250 AND UNDER 500) Not Employed 2% Student 5% Self-Employed or Freelancer 20% 38% 35% 19% 8% Employed 73% Education 5% B Corporation 4% Public Sector 11% For Profit 70% Non-Profit 10% 100+ 10% 21–50 22% 51–100 12% 6–10 14% 1–5 24% 11–20 18% ORGANIZATION STRUCTURE ORGANIZATION YEARS IN BUSINESS 21% of Participating Organizations Identify as a Startup EMPLOYMENT STATUS EMPLOYER / # OF EMPLOYEES 21%͕ελʔτΞοϓɻ
    ׂ߹ͱͯ͠͸େاۀ͕ଟ͘ɺڭҭܥ΍/10ͳͲ͸ൺֱతগͳ͍
48. ൴Β΋ະདྷΛൃݟ͢ΔͨΊʹདྷ͍ͯΔ
    ͦͷਓୡͱɺͲ͏޲͖߹͏͔ʁ
49. Why / What / How ࢥߟ HowɿͲ͏΍ͬͯʁʹṆΕͯ͸͍͚ͳ͍ WhyɿͳͥͦΕ͕ඞཁͳͷ͔ʁͱపఈతʹ޲͖߹͏͜ͱ
50. Why What How ͳͥ͋ͳͨʢͷձࣾʣ͸
    ͜ͷϓϩδΣΫτΛ΍͍ͬͯΔͷ͔ ˰
    શମΛแΉςʔϚ ͦͷϓϩδΣΫτ͕΋ͨΒ͢
    ৽͍͠Ձ஋͸Կ͔ʁੜ׆͕Ͳ͏มΘΔ͔ʁ ˰
    ϙςϯγϟϧ΍όϦϡʔ ͦΕ͸Ͳ͏࣮ݱ͍ͯ͠Δ͔ʁ
    ͲΜͳ΋ͷ͔ʁ ˰
    ϓϩμΫτ
51. Why What How ͳͥ͋ͳͨʢͷձࣾʣ͸
    ͜ͷϓϩδΣΫτΛ΍͍ͬͯΔͷ͔ ˰
    શମΛแΉςʔϚ ͦͷϓϩδΣΫτ͕΋ͨΒ͢
    ৽͍͠Ձ஋͸Կ͔ʁੜ׆͕Ͳ͏มΘΔ͔ʁ ˰
    ϙςϯγϟϧ΍όϦϡʔ ͦΕ͸Ͳ͏࣮ݱ͍ͯ͠Δ͔ʁ
    ͲΜͳ΋ͷ͔ʁ ˰
    ϓϩμΫτ ͚ͩ͜͜ʹ
    ͳΓ͕ͪ
52. ະདྷΛ୳͢ਓ͸
    Ξ΢τϓοτ͚ͩΛݟ͍ͨͷͰ͸ͳ͍ ͦͷ΋ͷͷ࣋ͭϙςϯγϟϧ΍
    ϰΟδϣϯΛ߹Θͤͯݟ͕͍ͨͬͯΔ
53. 4948͸ɺະདྷͷϏδωεͱͷ ઀఺ ͦͷͨΊʹ͔ͬ͠Γͱ४උΛ͢Δ
54. ౿ΈࠐΊ͹౿ΈࠐΉ͚ͩ
    ಘΒΕΔ΋ͷ͕͋Δ
    ४උͳ͠Ͱ౿ΈࠐΜͩ࣌ʹ
    Կ΋ಘΒΕͳ͍Մೳੑ͕େ͍ʹ͋Δ ΍Έ͘΋ʹߦ͔ͣʹɺ͔ͬ͠Γͱ४උ͢Δ
55. ۩ମతͳɺ
    ΍͓ͬͯ͘ͱྑ͍͜ͱ
56. ϩʔΧϧ؀ڥͰ΋
    ಈ͘Α͏ͳ࡞඼ʹ 1
57. τϥϑΟοΫ͕൒୺ͳ͍ͷͰճઢ͸్੾Ε͕ͪɻ ϩʔΧϧͰ΋ಈ͘Α͏ͳ४උΛɻ
58. Χʔϖοτͱిݯͷ
    Ϩϯλϧ͸๨Εͣʹ 2
59. ΧʔϖοτΛआΓͳ͍ͱচ͕ίϯΫϦണ͖ग़͠ʹɻ ిݯ΋Ϩϯλϧ͠ͳ͍ͱҾ͍ͯ΋Β͑ͳ͍ͷͰ஫ҙɻLAN΋ಉ༷ɻ
60. ϑϥΠϠʔ͸࠷େͰ΋
    ϙετΧʔυαΠζʹ 3
61. ϑϥΠϠʔ͸पΓͰେྔʹ഑͍ͬͯΔͷͰɺͰ͔͍ͱ͔͞͹Δ
62. ͓Έ΍͛͸
    ৭ʑͱ࢖͑Δ 4
63. ू٬ʹ΋࢖͑ͨΓɺπΠʔτͯ͠Ͷʂͱ͓ئ͍Ͱ͖ͨΓɺ Կ͔͠Βʮ͓Έ΍͛ʯ͕͋ΔͱޮՌతʹ࢖͍΍͍͢
64. ࠷௿Ͱ΋ೋਓମ੍ɺ͕҆৺ 5
65. ϒʔεΛۭʹ͢Δͱɺ࠷ѱͷ৔߹1500υϧͷേ͕ۚൃੜɻ τΠϨߦͬͨΓன৯ߦͬͨΓͳͲͷ৔߹΋ɺೋਓମ੍Ҏ্ͩͱ҆৺ɻ
66. ՙ෺Λஔ͘
    όοΫϠʔυ͸ແ͍ 6
67. ՙ෺ஔ͖৔ͷ༻ҙ͸ͳ͍ͷͰɺصͷԼʹӅ͔͢ɺେ͖͍΋ͷ͸॓ʹ࣋ͬͯؼΔɻ ٳܜεϖʔε΋ඞཁͳ৔߹͸ɺҜࢠ͕ҰݸͰ΋͋Δͱָɻ
68. େࣄͳΞΠςϜ͸
    جຊɺख࣋ͪͰ࣋ͪࠐΉ 7
69. ൃૹʹཔͬͨ͜ͱͰաڈɺՙ෺͕ಧ͔ͳ͍ࣄଶ͕ىͬͨ͜νʔϜ͕͍ͨͱͷ͜ͱɻ ॏཁͳΞΠςϜͳͲ͸ɺՙ෺Λ૿΍ͯ͠Ͱ΋ػ಺࣋ͪࠐΈ͕҆৺ɻ ʢͱ͸͍͑ʮઈରʯ͸ແ͍Ͱ͕͢ʣ
70. ௕ͯ͘΋ඵͰϓϨθϯͰ͖ΔΑ͏
    ४උΛ͔ͬ͠Γͱ 8
71. λϒϨοτ΍ϘʔυʹεϥΠυΛ·ͱΊΑ͏ɻ ٬͸͍͖ͳΓ΍͖͍͖ͬͯͯͳΓؼΔɻ ൴Βͷ଍͸௕ͯ͘΋30ඵ͔͠ࢭ·ͬͯ͘Εͳ͍ͱࢥ͍ɺγϣʔτϐονͷ४උΛສશʹɻ
72. ॳ೔ɺ̎೔໨͕উෛɻ
    ࠷ऴ೔͸͋ͬ͞ΓͱऴΘΔ 9
73. աڈͷσʔλʹ͍ͭͯ
74. ࠓ೔͓ݟͤͨ͠Α͏ͳ4948ͷσʔλ͸
    શͯ։ࣔ͞Ε͍ͯ·͢
77. ϝσΟΞϦετ΋ެ։ɻ13ʹྗೖΕ͍ͨ৔߹͸ࢀߟʹͳΔ͔΋
78. ϒʔεޮՌΛ࠷େԽ͢ΔͨΊʹ
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