Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
NOT A HOTELでのデータ・AI活用
Search
koichi222
April 09, 2024
0
1.4k
NOT A HOTELでのデータ・AI活用
koichi222
April 09, 2024
Tweet
Share
More Decks by koichi222
See All by koichi222
2023夏NAHハッカソン_音声ケビンチーム
koichi222
0
1.8k
IoT企業におけるWebエンジニアの役割 / web-engineer-of-IoT-company
koichi222
0
1.1k
Featured
See All Featured
Writing Fast Ruby
sferik
622
60k
Six Lessons from altMBA
skipperchong
22
3k
KATA
mclloyd
16
12k
A Philosophy of Restraint
colly
197
16k
A better future with KSS
kneath
231
16k
Keith and Marios Guide to Fast Websites
keithpitt
408
22k
Building Better People: How to give real-time feedback that sticks.
wjessup
356
18k
Build The Right Thing And Hit Your Dates
maggiecrowley
25
2k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
20
1.6k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
26
2.3k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
245
20k
Product Roadmaps are Hard
iamctodd
45
9.7k
Transcript
NOT A HOTELͰͷ σʔλɾAI׆༻ #NOTAHOTELTECHTALK
ࣗݾհ Koichi Saito PdM(Data/AI) @koichi222 • ུྺ: ◦ גࣜձࣾPhotosythΛڞಉۀ͠ɺεϚʔτϩοΫAkerunͷ։ ൃʹैࣄɻͦͷޙגࣜձࣾαΠόʔΤʔδΣϯτʹͯখചاۀ
͚ͷσʔλར׆༻ίϯαϧςΟϯάΛ୲ɻ237݄ʹNOT A HOTELࢀը͠ɺओʹࣾͷσʔλɾAI׆༻ͷਪਐΛ୲ɻ • ೖࣾཧ༝: ◦ NOT A HOTELͷεέʔϧײʹϫΫϫΫͨ͠Ί ◦ ࣄۀձࣾͷଆ͔ΒσʔλͱAI׆༻Λਪਐ͔ͨͬͨͨ͠Ί
NAHʹଘࡏ͢Δσʔλ
NAHʹଘࡏ͢Δσʔλ ܦӦاը ݐங εϚʔτ ϗʔϜ Ϛʔέ ηʔϧε ΞϓϦ PMS CS
νϟοτ • ࣄۀܭը • ݅Ϛελ • ཧඅϚελ • ࡒॾද • ਤ໘ • 3DϞσϧ • CGύʔε • FFE • ఔද • ίετࢼࢉ • σόΠεϩά • σδλϧࠂ σʔλ • Ωϟϯϖʔϯ σʔλ • LPΞΫηεϩ ά • ސ٬ใ • ܖใ • ൢചܭը • ձһใ • ༧ཤྺ • αʔϏεఏڙཤ ྺ • ఏڙϚελ • ਗ਼ཤྺ • ं྆ใ • Ϣʔβߦಈϩά • ͍߹Θͤཤྺ • νϟοτཤྺ • ϔϧϓηϯλʔ • ຬΞϯέʔ τσʔλ
ͳͥσʔλج൫Λඋ͢Δ͜ͱ͕ॏཁ͔ʁ
ͳͥσʔλج൫Λඋ͢Δ͜ͱ͕ॏཁ͔ʁ • େاۀͷσʔλج൫Λѻͬͨͱ࣌ʹײͨ͜͡ͱ ◦ σʔλʮ͑Δʯσʔλʹͳ͍ͬͯͳ͍ͱҙຯ͕ͳ͍ ▪ ͷച্ͷूܭʹ2͔͔࣌ؒΔجװγεςϜ ▪ ໊دͤ͞Ε͍ͯͳ͍Ϛελ ▪
ܽଛͩΒ͚ͷσʔλ ▪ ֤ϓϩμΫτͰڞ௨Խ͞Ε͍ͯͳ͍ID ◦ σʔλج൫ͷՁࣄۀ͕εέʔϧ͢Δ΄Ͳ૿͢ • ʮશͯͷਓʹNOTAHOTELΛʯΛୡ͢ΔͨΊʹεέʔϧ Λࢦ͢զʑʹͱͬͯඞཁͳऔΓΈ NAHͷϢʔβ σ ʛ λ ʹ Α Δ ࣄ ۀ ߩ ݙ σʔλج൫͕උ͞Ε͍ͯΔ σʔλج൫͕උ͞Ε͍ͯͳ͍
ೖ͔ࣾͯ͠Β͖ͬͯͨ͜ͱ
ೖࣾ࣌ͷঢ়گ(1ਓσʔλਓࡐ) ମ੍ • σʔλ୲ͷϝϯόʔ͓Βͣ ◦ PdMΤϯδχΞ͕୲ͯ͠ूܭ ୲͍ͯͨ͠ ׆༻ঢ়گ • ࠷ݶͷμογϡϘʔυ
• ϏδωεαΠυੳεϓγΛ׆༻ͨ͠ ͷ͕ଟ • σʔλΛѻ͏εϓγ͕༷ʑͳॴʹࡏ Ϗδωε෦ • εϓγͷ͕ؔൿͷλϨԽ͠Ҿ͖ܧ͗࣌ʹϝϯ ςφϯε͕ෆೳͳঢ়ଶʹ • CRM͋Δ͕ސ٬σʔλ͕ू͞Ε͍ͯͳ͍ • ܭըͷ࠷৽ϑΝΠϧ͕ͲΕ͔Θ͔Βͳ͍ ϓϩμΫτ෦ • σʔλϚʔτ͕ଘࡏ͠ͳ͍ͨΊɺΫΤϦ͕ෳࡶԽ • ੳڥ͕ͳ͍ͨΊɺσʔλੳͰ͖Δਓ͕ݶΒ Ε͍ͯΔ
ࡏ͢ΔσʔλͷѲ ԼهͷूܭΛߦ͏ͨΊʹεϓϨουγʔ τ͕ଟΈ߹Θͬͨ͞ΦϖϨʔγϣϯ ʹ • ച্ͷूܭ(ൢചɾϗςϧӡ༻) • ༧࣮ཧ • ൢചCF
• Φʔφʔ͚ͷऩࢧϨϙʔτ εϓγؒͰͷimportͱίϐϖʹΑΔೖྗ ࠞࡏ͓ͯ͠ΓɺγεςϜશମͱͯ͠ෆ҆ ఆ͞ɺϝϯςφϯεͷࠔ͕͋ͬͨ͞
σʔλΛ͋Δ͖ॴʹू͢Δཧ ใੑ͕ॏཁͳηʔϧε͚ͷ ച্ϨϙʔτHubspotͰϨϙʔτ ܦཧɾܦӦاը͚ʹ׳Ε͍ͯΔ εϓϨουγʔτʹग़ྗ ੳ༻μογϡϘʔυࣾһશମڞ༗͢ ΔϨϙʔτBIπʔϧͰ DWHͰݸਓใΛ࣋ͨͳ͍ HubspotͱPMSσʔλΛಥ߹ ूܭϩδοΫΛdbtͰσʔλϚʔτԽ
PMS/MainApp ఆظൃߦ͢ΔΦʔφʔ༷͚ͷϨϙʔτ πʔϧԽ πʔϧ
ϨϙʔςΟϯάͷมԽ(ܦཧ͚) • εϓϨουγʔτͷϑΥʔϚοτ มΘΒͳ͍͕ɺσʔλϚʔτ͔ Βूܭ͞ΕͨΛදࣔ͢ΔΑ͏ʹ มߋ • ूܭ·Ͱͷ࡞ۀΛେ෯ݮ • ಈ࡞ͷ҆ఆੑͷ্
• εϓϨουγʔτࣗମʹܭࢉϩ δοΫΛ΄΅࣋ͨͤͳ͍Α͏ʹ͠ ϝϯςφϯεੑΛ্
ϨϙʔςΟϯάͷมԽ(ηʔϧε͚) ※ μϛʔͰ͢ ᶃ݄ͷKPI༧࣮ ᶄ݄ͷKPI༧ଌ ᶅ݄-དྷ݄ച্ͷஊύΠϓϥΠϯ
νϟοτྖҬͰͷσʔλ׆༻
νϟοτྖҬͰͷσʔλ׆༻ • AIίϯγΣϧδϡέϏϯ • ChatGPTΛར༻ͨ͠AIίϯγΣϧδϡ • ϗςϧࡏ࣌ͷ͓٬༷ͷ͍߹Θͤʹ͍ͭͯճ
νϟοτͷֶशσʔλͷ՝ • σʔλιʔεͱͯ͠ओʹϔϧϓηϯλʔ ͷ༰Λࢀরͯ͠ճ • ϔϧϓηϯλʔʹͳ͍ใʹ͍ͭͯͷճ ͕Ͱ͖͍ͯͳ͔ͬͨ • ϗςϧͷඋʹ͍ͭߏԽ͞Εͨσʔ λϕʔε͕ࣾʹଘࡏ͠ͳ͔ͬͨ
◦ NotionͷυΩϡϝϯτɺਓʹͱͬ ͔ͯΔ͕AIʹͱͬͯΘ͔Γͮ Β͍ϑΥʔϚοτͩͬͨ
AIֶश༻σʔλͷཧը໘ • ϋεͷඋʹ͍ͭͯɺؒऔΓਤͱ ࿈ಈͯ͠ใΛొͰ͖Δࣾཧը ໘Λ࣮ • ྔઆ໌ॻͷurlొՄೳ • ্هใΛͱʹɺAI͕ϗςϧඋ ͷ࣭ճͰ͖ΔΑ͏ʹ
• σʔλΛೖྗ͢Δ→AI͕ݡ͘ͳΔɺͷ αΠΫϧΛCSϝϯόʔʹ࣮ײͯ͠ Β͑ΔΑ͏ʹ
σʔλ/AI Λ׆༻͢ΔจԽ͕ঃʑʹ͖ࠜͭͭ͋Δ γΣϑ CS 👩💻 🧑🍳 🧑 ηʔϧε/Ϛʔέ ܦӦاը 👨💻
ͱ͍͑·ͩ·ͩಓ • උͰ͖ͯͳ͍ࣾσʔλͷඋ • ۀϓϩηεͷAIͷಋೖ • ࣾφϨοδΛAIʹֶशͤ͞ΔͨΊ ͷυΩϡϝϯτඋ • νϟοτAI(LLM)ΛධՁ͢Δࢦඪͷઃ
ܭ • ࣾͰͷAIษڧձͷ࣮ࢪ
େاۀΉ͚ίϯαϧ͔ΒελʔτΞοϓͷPdMʹ ڥͷ͍͍ѱ͍ͷൺֱͰͳ͘ɺ1ݸਓͱͯ͠ىͬͨ͜ߟ͑ํͷมԽͱͯ͠ ͕ࣗͨͪίϯτϩʔϧͰ͖Δมʹूத͢Δ → શ͕ͯࣗ͝ͱͰશ͕ͯมͰ͋ΔલఏͰϕετΛߟ͑Δ σʔλΣΞϋεʹ͋Δσʔλͷ࣭Λ্͛ΔΑ͏ͳύΠϓϥΠϯΛߏங͢Δ → σʔλͷੜϓϩηεࣗମ࣭Λ্͛ΔΑ͏ͳۀϑϩʔΛ࡞Γ্͛Δ A/Bςετͷઃܭ͠ଧͪखͷҼՌޮՌΛݫີʹଌఆ͢Δ →
ࠓͷঢ়ଶΛਖ਼͘͠Ѳ͠ܭըͱͷΪϟοϓ(ଧͪखΛଧ͖ͭλΠϛϯά)ʹૉૣ͘ؾͮ͘ ɹ ᕒͷଧͪखʹΑΔมԽΛૉૣ͘ݕͯ࣍͠ͷҙࢥܾఆΛߦ͏ ࢿྉΛ࡞ΓࠐΈɺࣄલͷࠜճ͠Λஸೡʹߦ͍͖ͬͪΓͨ͠ஈऔΓͰਐΊΔ → ֤෦ͱίϛϡχέʔγϣϯΛසൟʹͱΓύϫʔϓϨΠؚΊͯͳ่͠͠తʹطࣄ࣮Λ࡞Δ