feed.fm for retailers

Transcript

2. We work with brands to engage, retain and monetize your mobile customers through music. Adding music to mobile experiences gives you a custom promotional platform embedded in a music feed that customers love. What is Feed.fm?
3. Consumers love listening here They love listening HERE. •70% of retailers agreed that in-store music increases their sales •79% of consumers say that music encourages them to stay in stores longer
4. Take that curated music experience HERE…
5. and HERE…
6. …and HERE.
7. radio + native audio ads 7 In Your App Social/Web branded mixtapes Music content packaged up for your audience to share.
8. It all starts with in-app radio 8
9. We know that audio + visual cues enhance click throughs by 10-50%. Just by adding voice to in-player banners, our partners have seen massive improvements in activity measurements like CTR. 9 Add to that the power of audio house ads and in-player creative
10. How it works: Your branded mixtapes can be shared, embedded and played in social feeds, via the web and in your app. By providing your customers with real content they love in a format that removes all the fiction from sharing, you can reach new customers authentically. You get rich data: •Total shares •Pass along •Music plays •Skips •Likes •Dislikes •Branded impressions 10 Then give your audience content they want to share
11. User Acquisition Your branded content drives exposure to new users Streaming Music In App Engagement + Retention Existing users come back more Conversion Promotions drive to both in-app and in-store events Audio Ads Branded Mixtapes 11 Curated music drives conversion throughout the funnel
12. Session Times - 31 minutes with radio + 216% Improvement in session times when users play radio + 100% Improvement in D7 app usage retention D1 Retention D7 Retention +144% Improvement in D30 app usage retention 12 9.7$ 30.7$ 0$ 5$ 10$ 15$ 20$ 25$ 30$ 35$ No$Music$ With$Feed.fm$ D30 Retention Q3 Retail Vertical Performance Music increases both engagement and retention 27%$ 12%$ 9%$ 48%$ 24%$ 22%$ 0%$ 10%$ 20%$ 30%$ 40%$ 50%$ 60%$ D1$ D7$ D30$ No$Music$$ With$Feed.fm$
13. Who we are At Feed, we're obsessed with finding new ways to connect people to the music they love and understanding how this can impact your business. Feed Media was founded by the team that created Blip.fm, and includes Chairman Mika Salmi, former President of MTV along with advisors from executive positions at EA, Billboard, ClearChannel, Disney Interactive, RealNetworks, Netflix, SESAC, Twitch.tv/Justin.tv, ngmoco/DeNA, and GameStop Digital Ventures. We are headquartered in San Francisco. 13 Jeff Yasuda, CEO Mika Salmi, Executive Chairman Lauren Pufpaf, CMO Eric Lambrecht, CTO