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Introduction to Online Gold Loan Companies

Introduction to Online Gold Loan Companies

Online Gold Loan Companies are transforming traditional lending by combining the security of gold with the speed and ease of digital platforms.

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Manappuram Asset Finance

June 05, 2025
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  1. INTRODUCTION The Online gold loan companies are digital platforms that

    allow individuals to pledge their gold assets and receive loans without visiting a physical branch. Their main purpose is to simplify the loan process by offering remote access, faster approval, and doorstep services. How They Differ from Traditional Gold Loan Providers: Operate entirely or primarily online Offer app/web-based application processes Provide real-time tracking of loans and valuations Doorstep gold pickup and delivery vs. branch visits Faster disbursal due to digital processing
  2. HOW DO ONLINE GOLD LOAN COMPANIES WORK? Step-by-Step Process: User

    registers on the app or website Fills in the loan request form and uploads ID proof The company evaluates gold (often via a doorstep visit) The loan is approved and disbursed instantly or within hours Customer repays via EMI/one-time payment; gold is returned Use of Technology for Valuation and Verification: AI-powered gold purity testing tools Video KYC (Know Your Customer) Real-time loan tracking through apps Security Measures for Pledged Gold: Tamper-proof packaging Gold stored in bank-grade vaults Insurance coverage during storage Live tracking of pickup agents
  3. BENEFITS Convenience and Accessibility: Available 24/7 via mobile apps No

    need to visit a branch Fast Processing and Disbursal: Approval within minutes Loan credited to bank account same day Competitive Interest Rates: Often lower due to tech-driven operations Transparent pricing structure Minimal Documentation: PAN/Aadhaar and basic KYC only No income proof required
  4. GROWTH & TRENDS Market Size & Forecast: The Indian online

    gold loan market was valued at approximately INR 60,000 crore in 2023 and is expected to grow at a CAGR of 15-18% through 2028, driven by digital penetration and increasing trust in online platforms. Rising Adoption Fintech startups have disrupted traditional lending by offering instant, hassle-free gold loans online. Increased smartphone usage and internet access have accelerated this trend, especially in Tier 2 & Tier 3 cities. Mobile Wallets and UPI Many Online Gold Loan Companies now offer direct loan disbursal through UPI and repayment via mobile wallets. This seamless experience has contributed to a surge in customer acquisition and retention.
  5. FUTURE OUTLOOK FOR ONLINE GOLD LOAN COMPANIES The Online gold

    loan companies are transforming traditional lending by combining the security of gold with the speed and ease of digital platforms. They offer faster approvals, higher transparency, and greater customer convenience.