COMPANY ABOUT GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun. - Nick Woodman, Founder & CEO
Revenue*: $0 - $10 Employees: 0-50 Revenue*: $0 - $10 Employees: 0-50 2001 2003 2004 2006 1° Prototype Company Founded Sells 1° Camera Introduces Video HISTORY (*) In millions of dollars
Employees: 300-350 Revenue*: $900-$1000 Employees: 400-500 2010 2011 2012 2013 HD Camera 3° Generation of Cameras $200M Investment HISTORY (*) In millions of dollars Seeds A funding HD
MARKETING STRATEGIES Novel content always attracts users , attention and love . GoPro doesn ’t make it , all its users are !! With GoPro you record experiences and feelings . GoPro main marketers are users , which are completely free and voluntary . E .g .: they are N ° 1 YouTube Brand Channel
Demand and supply chain Brand name Possible new partnerships Social media - content related Emerging markets IPO Low market penetration Price - expensive Accessories - Extra expenses Cannot switch lenses Existing markets are saturated Intense competition Sustitutable electronics Cheaper alternatives
GoPro hero cameras take pictures at the same moment. Targetters: Skateboarders, surfers, skiers, parachutists. Price: $ 450 “Quadrocopter”, a drone camera will be launched in the first half of 2016. Main targets: Skateboarders, surfers, skiers, parachutists. Price: not decided yet.
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