Ten Tips & Tricks for a 🌱 transition

At the Food-Transition Day from the Plant Based Treaty in Bonn I took 12 minutes to give tips & tricks to promote the necessary plant-based diet. I've been meat-free since 2013 and fully living vegan since 2016.

Transcript

1. Ten Tips & Tricks for a ! transition Manu Carrasco Molina [ ! -free since ’13, " since ‘16] Food Transition Day • Bonn, June ‘25
2. #1 • Family ! " born in # living in $ ! " Son ! Dad % ! One day Abuelo & 2
3. 2. Industry ! Software " Developer since decades, Mobile '08 ! Speaking about Ethics at tech Conferences. ! I try to move from IT to politics ! But Where can I make the most changes / impact? 3
4. 3. Don’t be shy. Ask. Try. 4
5. What Steve Jobs told John Sculley
6. Come with me and change the ! 6
7. 4. Company ! Big " or Small ! You’re never too small to make a difference! ! If you’re big: with great power ... 7
8. ! We’re plant-based! 8
9. Ecosia have only Vegan Catering You are searching with Ecosia, right? 9
10. ! The more such companies grows, the more ! Let the " be purpose driven! The Problem / The Browser 10
11. Be the next Christian Kroll Not the next Jeff Bezos or Elon Musk 11
12. Be that CEO offering all Vegan Catering ! Hire a cook! Make it free/part of the package! ! Delicious Meals = " Retention++! ! Offer Breakfast at your company?! ! Fruits # belongs to Startup anyways! 12
13. 5. Do not fall into The Rebound Effect… ! It’s vegan so I can eat/trash more of it ! All my lights are LED so I can leave them on! ! Now I drive an EV so I’ll take the instead of the ! NO! Sufficiency is a big point! 13
14. 6. Music, Arts... If you have a stage, use it! ! RZA, GZA, Killah Priest, MC Lyte, Will.i.am ! Moby, Stevie Wonder, Lenny Kravitz, Billie Eilish " Joaquin Phoenix, Michelle Pfeiffer, Natalie Portman 14
15. 7. Politics ! Local politician since ’11 ! City Councils since 2014 ! District Council since 2020 ! Running again for 2025-2030 15
16. What I try to do for at a local level 16
17. 2025 Election Program of the Greens in Düren. ! "Du ̈ ren district 1st German region to sign the PBT." ! The city Du ̈ ren donates 5K€ each year to Sea-Eye. ! "The administration will organise its own events plant-based as well as regional & organic.” ! “We want to have plant-based options for kids at schools and Kindergarten" 17
18. 8. Working in an Administration? ! You have it in your " ! You can change things at scale! ! Also F when people switch carreers! ! They might make a bigger impact! ! Listen to science, there's 99.78% chances you’ll be right 18
19. Don't Look Up: “Sit Tight and Assess” © Netflix 19
20. Working numbers don’t work 20
21. 9. So you think politics will solve it all? 21
23. We can do better than the COPs ! Acting at the local level is the most effective ! Wether it’s a City, District, Company, ... ! Demonstrations for a food system change? ! Meeting activists in the " was my #1 reason! 23
24. 10. Animals! ! Mentioning the Animal Protection everywhere! ! This sometimes works better than the environment. ! I’m sorry but ask people why they have double standards? 24
25. Up to Eleven! Sports! ! Be engaged in your local Sportsclub! ! " Venus Williams, Novak Đokovic ́ ! # Lewis Hamilton ! $ Carl Lewis ! % Patrik!!! 25
26. ش ك ر ا َ! manu@gruene.social mcarrascomolina carrascomolina carrascomolina.com manu@gruene-dueren.de 26