MOON-X Inc. Companydeck〔EN〕

Transcript

1. April 2026
2. MISSION © MOON-X Inc. 02 Launchpad for Brands and People MOON-X aims to grow together with our people by cultivating our brands into names that are loved across Japan and the world. The 'X' in MOON-X signifies transformation. We aspire daily to maximize the positive impact on our customers, society, and employees. Make every day fun and exciting for our customers Contribute to our society and communities Ensure our employees grow and realize their dreams
3. INTRODUCTION © MOON-X Inc. Throughout my career, I have witnessed the power that brands and products hold in enriching our lives, and I have experienced the dramatic expansion of e-commerce, which has underpinned their growing popularity. The world is also home to countless companies that continue to make excellent products, for which I am convinced hold the potential to expand globally through the power of digital technology. MOON-X was founded to bring these kinds of ideas that I have learned, together with the power of technology and the wonder of manufacturing, to introduce amazing brands and products to the world. As a brand portfolio company that possesses multiple beloved brands, I believe that MOON-X's raison d'etre is the sum total of the abundant lifestyles that these brands create. I also value the idea of nurturing the next-generation of leaders in the hope that the people I have met here will grow beyond me to drive Japan and the world forward. I have pride in my colleagues, and I intend to devote my energy to helping them, as well as those who will join us in the future, make great strides. What started as an endeavor in a room of a friend's house has grown into a home for a diverse range of talent and passion. Yet our challenge has only just begun. We will always continue to make great strides that reach as high as the moon. Founding Belief Representative Director / CEO Shin Hasegawa 01
4. CONTENTS Challenging Growth and Potential Together with Our Brands Uniting Colleagues and Culture through Shared Ambition © MOON-X Inc. 03
6. About MOON-X MOON-X Business Profile © MOON-X Inc. 05 Brand Portfolio Consulting Services
7. About MOON-X Brand Portfolio MOON-X is building a global brand portfolio dedicated to improving our lives. By leveraging synergies from collaboration, we accelerate the growth of every brand by sharing successful know-how across human resources, customer experience, technology, sales, supply chain, and marketing and creative. We provide our customers with value that enriches their lives while expanding our global reach, from major e-commerce platforms to offline retail channels. Managing brands through Co-creation M&A B R A N D S © MOON-X Inc. 06
8. About MOON-X What is Co-creation M&A? Working together as 'ONE Team,' we combine the strengths and experience of our brands and employees with MOON-X's specialized personnel and management resources. Mergers & Acquisitions (‘M&A’) is often associated with management reforms that risk losing the essence of what made the business successful, such as its people or culture. MOON-X’s Co-creation M&A differs by emphasizing growth through a shared vision and deep respect for each brand’s beliefs. There are brands and products around the world with untapped potential that have yet to be discovered due to a lack of business expertise or a succession plan. MOON-X taps into the potential of these valuable brands to co-create their future. © MOON-X Inc. 07
9. About MOON-X © MOON-X Inc. 08 Consulting Services Integrated support for strategy design, advertising, CRM, and constant improvement Combining the experience of growing multiple brands in-house with the expertise of marketing professionals whose careers span a range of industries, we provide integrated business and marketing support, from strategy design to implementation. Regardless of the industry, we design full-funnel, high-growth scenarios and accompany our clients in their daily operations to achieve continuous business growth.
10. About MOON-X © MOON-X Inc. 09 Management Team Representative Director President & CEO Shin Hasegawa Mr. Hasegawa spent his childhood in the United States. He graduated from the Faculty of Economics at Kyoto University. He managed a number of brands at P&G, including Pampers, Gillette, Braun, and SK-II. He oversaw marketing at Rakuten in Japan and abroad as a senior executive officer. After serving as representative director at Facebook Japan, he co-founded MOON-X in 2019. Director / Executive Vice President Masashi Enya After graduating from university, Mr. Enya engaged in the development of various systems and internet services as a full stack engineer. He took charge of advertising, AdTech, and Big Data domains at Rakuten in 2008, and participated in the launch of Rakuten's Asia headquarters and overseas development team in 2012. He co-founded Apérza and became its CTO in 2016. He co-founded MOON-X in 2019. Director / CAO Takashi Watanabe Mr. Watanabe started his career at an education company in 1999, where he oversaw administration. He joined Rakuten in 2007, helping business development and PMI initiatives. He joined the launch of Rakuten Asia in Singapore in 2012 and was appointed COO in 2016. In 2020, he served as a Director of the Ecosystem and CEO of a professional baseball team in Taiwan, before joining MOON-X in 2022. Director / CFO Kazuki Murakami Mr. Murakami began his career at P&G, where he spent 18 years across five countries in corporate strategy, finance, and M&A as director and CFO of overseas businesses. He joined Mercari as Head of the CFO Office, overseeing fundraising, M&A, overseas expansion, and investor relations. At Bloom&Co., he served as Group CFO and CEO of a subsidiary, successfully launching new businesses and executing exits. He joined MOON-X in 2025.
11. About MOON-X © MOON-X Inc. 10 MOON-X Inc. Company Profile Company Name August 1, 2019 Date of Establishment Representative Director President & CEO Shin Hasegawa Representative 13th Floor, Keikyu Building No. 1, 4-10-18 Takanawa, Minato-ku, Tokyo Head Office 294 (as of December 31, 2025/consolidated) Number of Employees Brand management services based on Co-creation M&A and consulting services Business Overview
12. Challenging Growth and Potential Together with Our Brands
13. Launchpad for Brands © MOON-X Inc. 12 Today's consumer market continues to grow at an unprecedented pace. Notably, the Japanese e-commerce market has doubled in the past decade, surpassing 26.1 trillion yen in 2024. Yet, with an adoption rate of 14.2%, much lower than China's 50.1%, it shows potential for sustained high growth. MOON-X will continue to build on our success online, while also pursuing the vast 90% of the consumer market that remains offline. We are embracing new growth opportunities, such as the renewed interest in brick-and-mortar experiences after COVID-19, and omnichannel strategies with integrated online and offline approaches. Beyond Japan, the continued rapid growth of e-commerce across Asia, the United States, and Europe presents a clear and exciting opportunity for us to launch our brands into new overseas markets. Challenging New Channels and New Markets Annual Trends in Japan's BtoC E-commerce Market Global E-commerce Adoption Rate Source: Ministry of Economy, Trade and Industry: FY2024 E-Commerce Market Survey
14. Launchpad for Brands © MOON-X Inc. 13 Maximizing Growth through Cross-Functional Support Brand Portfolio Growth Strategy through Co-creation M&A MOON-X fosters an environment where diverse brands come together under a single portfolio, leveraging their strengths in support of mutual growth. We provide end-to-end support across all common business functions—from strategy to implementation and continuous improvement. By sharing knowledge and success stories across the group, we operate as 'ONE Team' committed to accelerating every brand's success. Driving business outcomes, from brand awareness to sales, through market analysis, strategy planning, and execution Enhancing brand engagement and loyalty by deepening consumer understanding Designing sustainable growth based on brand "uniqueness" by connecting strategy, experience design, and production Optimizing the entire supply chain by efficiently managing the flow from manufacturing to distribution and sales Strengthening productivity and platforms by automating business processes through AI and data use Offering management functions as a platform to support business growth Driving sustainable business growth by expanding sales channels and markets through optimized channel strategies
15. Launchpad for Brands © MOON-X Inc. 14 SCM optimization through warehouse integration Maximizing Synergies via Brand Collaboration Consolidating warehouses across our group reduces distribution costs and improves operational efficiency. It also ensures optimized resource allocation, enhancing the performance of our supply chain. Market expansion through inter-brand collaboration Combining the strengths, data and technologies of different brands allows for the development of new products and services. This allows us to scale up our efforts and reach a wider target market that individual brands would not be able to on their own. Cross-brand deployment of optimal tech solutions Leveraging technology enables automation and systematization of successful brand know-how. This includes creating e-commerce design templates, automating reviews and SEO analysis, and tracking sales data, allowing for rapid cross-brand deployment of the best models.
16. Launchpad for Brands © MOON-X Inc. 15 Global Expansion Cultivating Brands that Transcend Cultures and Borders MOON-X operates offices in Japan, the United States, South Korea, and China, using these hubs to promote local development and growth for the Group's brands. We aim to do more than just provide consumer goods; we strive to establish enduring brands that are rooted in local cultures and lifestyles, offering lasting value with a deeper understanding of local needs. To further enrich the lives of consumers globally, our goal is not only to expand our Group brands overseas but also pursue M&A with promising brands outside of Japan, bringing both brands from Japan and from around the world to as many people as possible.
17. Uniting Colleagues and Culture through Shared Ambition
18. Launchpad for People © MOON-X Inc. 17 MOON-X Core Values These five values sit at the core of our everyday decisions and actions. We Are Family WOW Experience! GOOD VIBES Speed Fanatics Lead Bullet Mindset Integrity Mutual Respect Customer-oriented Ownership Positive Thinking Influence Speed-oriented Bold Challenges Perseverance Goal-oriented
19. Launchpad for People © MOON-X Inc. AHM Talk Event TGIF ZOOM Video Regardless of title or age, every employee at MOON-X uses nicknames, and all of our business units communicate openly on Slack. We use weekly reports to share challenges and achievements, and our monthly TGIF! meeting allows everyone to connect online for information exchange and deeper interaction. Our biannual All Hands Meetings also bring the entire company together for a face-to-face connection to embark on the next stage of growth. MOON-X Communication 18
20. Launchpad for People © MOON-X Inc. 19 We offer an environment where people can interact across brands and titles, naturally connecting colleagues who may not ordinarily work together. This deepens relationships, moving beyond team boundaries to foster a culture of mutual enjoyment and growth. Creators Connect gathers creators from different brands to share knowledge, enhance cross-domain collaboration, and deepen overall creativity. #RunningClub is comprised of members from different brands and titles, who participate in marathons together. A rap group was formed with our CEO, executives, and a mix of members from different departments at one of our biannual All Hands Meetings. Connected Culture that Transcends Boundaries
21. Launchpad for People © MOON-X Inc. 20 We value knowledge transfer that transcends the boundaries of brands and titles in aims of mutual growth. Accelerated Growth through Learning Onboarding MOON-X Academy Study Groups Our group-wide new employee orientations are a vital opportunity for new hires to connect with the MOON-X's purpose and share their personal values. These sessions also feature displays for employees to experience and deepen their understanding of our diverse portfolio of brands and products. With his wealth of experience, our CEO Mr. Hasegawa attends as a lecturer to convey core concepts that can be applied to everyday tasks, including: “Three things you can do starting tomorrow to keep your motivation and energy high,” and “Ten things you would want to tell yourself 10 years ago.” We hold a variety of voluntary study groups, such as generative AI seminars and legal workshops, facilitated by our own in-house specialists, to improve brand value, foster personal growth, and create new collaboration opportunities by sharing our respective strengths.
22. Stories from our colleagues who share MOON-X's aspirations are available on Note. https://note.com/moonx *Japanese only