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wonderlab.pdf

Avatar for mreinhold mreinhold
September 26, 2012
89
0

 wonderlab.pdf

Avatar for mreinhold

mreinhold

September 26, 2012

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Transcript

  1. GROUP A Aurora Parlagreco, Larissa Lanker Mike Bolster, Michelle Reinhold

  2. STRIP DISTRICT

  3. TARGET

  4. HOW DO YOU CREATE THE IDEAL RETAIL EXPERIENCE?

  5. Word association exercise

  6. TARGET STRIP DISTRICT Crowded Chaotic Familiar Communal Dirty Honest Personal

    Warm Noisy Interactive Quiet Clean Impersonal Cold Sterile Consistent Trust-worthy Nostalgic Quick Easy Open Familiar Busy Convenient

  7. WE DON’T ALWAYS WANT THE SAME SHOPPING EXPERIENCE

  8. Retail Experience Cards

  9. None
  10. None
  11. None
  12. None