Building and marketing an open source serverless product from scratch with 0 budget

AWS Community Day Dublin presentation about why CDK Patterns (cdkpatterns.com) was created and how I marketed it / the impact it has had

Transcript

1. 1 Matt Coulter Technical Architect Building and marketing an open source serverless product from scratch with 0 budget @cdkpatterns www.cdkpatterns.com Deconstructing CDK Patterns dev.to/cdkpatterns github.com/cdk-patterns @NIDeveloper
2. Liberty IT 2 @cdkpatterns cdkpatterns.com This Is My Last 12 Months My Situation Problem Discovery Solution Hypothesis Execution Results Lessons Learned Let’s Discuss: 2. 3. 1. 4. 5. 6.
3. Liberty IT 3 My Situation @cdkpatterns cdkpatterns.com 1.
4. Liberty IT 4 @cdkpatterns cdkpatterns.com 2019 - Taking A Career Leap 25 Engineers* 200+ Engineers * Belfast and Dublin
5. Liberty IT 5 The Difference @cdkpatterns cdkpatterns.com 25 Engineers 200+ Engineers One $bn business unit 4/5 teams, I led one Similar tech stacks Four $bn business units 30 teams, I lead none Java / Ruby / Python / .Net
6. Liberty IT 6 The Direction is Serverless @cdkpatterns cdkpatterns.com How do we all get there together?
7. Liberty IT 7 Problem Discovery @cdkpatterns cdkpatterns.com 2.
8. Liberty IT 8 The Serverless First Mindset @cdkpatterns “Code Is A Liability” (Serverless folks didn’t even invent this phrase, reuse where possible) Focus on Business Value With less code to maintain you can cdkpatterns.com
9. Liberty IT 9 @cdkpatterns twitter.com/swardley Finding Your Liability medium.com/wardleymaps cdkpatterns.com
10. Liberty IT 10 CloudFormation Liability @cdkpatterns cdkpatterns.com CloudFormation Templates (CFT) - Can be extremely long - How do you unit test them? - Can be like reading someone else’s HTML/CSS - YAML format…
11. Liberty IT 11 Can New Technology Help? @cdkpatterns cdkpatterns.com
12. Liberty IT 12 CDK Changed The Game 14 Lines of CDK cdkpatterns.com à 1500 Lines of CloudFormation We used to type this by hand = 99% reduction of code liability For a private, secure API Gateway: @cdkpatterns … oh and it enabled unit testing too
13. Liberty IT 13 Problem Solved cdkpatterns.com @cdkpatterns
14. Liberty IT 14 Or So I Thought Networked with AWS teams - EventBridge - Amplify - CDK Listened to developers at event 100s of new features announced cdkpatterns.com @cdkpatterns
15. Liberty IT 15 The Real Problem Developers felt overwhelmed with content Blog posts often shared simple images - Significant effort needed to fully understand - No code shared - Complexity often left out - Liberty Mutual requirements are in addition to this cdkpatterns.com @cdkpatterns
16. Liberty IT 16 Solution Hypothesis @cdkpatterns cdkpatterns.com 3.
17. Liberty IT 17 Two Possible Options cdkpatterns.com @cdkpatterns
18. Liberty IT 18 @cdkpatterns cdkpatterns.com Going Open Source
19. Liberty IT 19 Execution @cdkpatterns cdkpatterns.com 4.
20. Liberty IT 20 @cdkpatterns cdkpatterns.com Introducing CDK Patterns From 15 Pattern Creators 22 Serverless Patterns and counting
21. Liberty IT Streamlined Experience 21 @cdkpatterns cdkpatterns.com 1 Developer Experience 4 Languages Supported
22. Liberty IT 22 @cdkpatterns cdkpatterns.com Backed By Heroes Every Pattern Links To Multiple External References No More Googling For Quality Answers
23. Liberty IT 23 Developer Overload Became Bliss cdkpatterns.com @cdkpatterns
24. Liberty IT 24 @cdkpatterns cdkpatterns.com Shop Serverless Options 22 Serverless Components Showcased (only missing 3 official components)
25. Liberty IT 25 @cdkpatterns cdkpatterns.com Need Inspiration?
26. Liberty IT 26 @cdkpatterns cdkpatterns.com Marketing My Product and others… Posting to:
27. Liberty IT 27 The Results @cdkpatterns cdkpatterns.com 5.
28. Liberty IT 28 @cdkpatterns cdkpatterns.com Social Media Engagement Dev.to/cdkpatterns Deconstructing CDK Patterns
29. Liberty IT 29 @cdkpatterns cdkpatterns.com Social Media Impact Jeremy Daly’s Newsletter Created Serverless Well Architected Lens AWS SAM advocate VP Cloud Arch Strategy - AWS YouTube Star – 15,000 Subscribers Corey Quinn – some free snark (40k followers) Author and AWS Amplify advocate
30. Liberty IT 30 @cdkpatterns cdkpatterns.com Developers Love CDK Patterns - 9540 views - 1400 unique visitors Codebase Last 14 days - 100 new clones Constant growth in popularity Total GitHub Stars
31. Liberty IT 31 @cdkpatterns cdkpatterns.com Global Appeal Twitter Followers Taiwan South Korea Japan (random sampling and approx.) South Africa
32. Liberty IT 32 @cdkpatterns cdkpatterns.com Reflecting and Refining
33. Liberty IT 33 Operational Excellence Security Reliability Performance Efficiency Cost Optimization + cdkpatterns.com @cdkpatterns
34. Liberty IT 34 CDK Patterns + AWS Well Architected cdkpatterns.com/patterns/well-architected Well Architected Pattern Matcher * - Broken Down By AWS Best Practices - Links To Official AWS Advice * Note: This is in Beta, gaps will be filled - OpenSource Working Examples cdkpatterns.com @cdkpatterns
35. Liberty IT 35 @cdkpatterns cdkpatterns.com Industry Recognition (Perf Pillar Lead – AWS Well Architected) (LIT GRM Solutions Engineer) (AWS Developer Advocate) 1,800,000 followers 4,400,000 followers Chief Evangelist AWS
36. Liberty IT 36 @cdkpatterns cdkpatterns.com Werner Vogels showed CDK Patterns (and quoted me too)
37. Liberty IT 37 @cdkpatterns cdkpatterns.com CDK Day cdkday.com
38. Liberty IT 38 @cdkpatterns cdkpatterns.com cdkday.com
39. Liberty IT 39 Lessons Learned @cdkpatterns cdkpatterns.com 6.
40. Liberty IT 40 Be True To Yourself cdkpatterns.com @cdkpatterns
41. Liberty IT 41 Make Mistakes cdkpatterns.com @cdkpatterns
42. Liberty IT 42 Be Noisy cdkpatterns.com @cdkpatterns
43. Liberty IT 43 Ask For Help… And Help Others cdkpatterns.com @cdkpatterns
44. Liberty IT 44 Have Fun cdkpatterns.com @cdkpatterns
45. Liberty IT 45 @cdkpatterns cdkpatterns.com Further CDK / Serverless Reading “Liberty Serverless” or “Liberty Mutual Serverless” Visit cdkpatterns.com @nideveloper @jeremy_daly @theburningmonk @beccaodelay @Liberty_IT @mavi888uy @iam_Tessot @davidand393 @emeshbi